What is the Juliang Qianchuan advertising platform? How to advertise on TikTok?

Douyin began to enter the e-commerce field in an all-round way last year. When talking about Douyin advertising, we must mention "Douyin Qianchuan", but many people are not quite clear about what Douyin Qianchuan does. So what is the huge Qianchuan advertising platform? How to advertise on TikTok? Let’s find out with Feng Chao from Dongguan ! ( For inquiries about Tik Tok Qianchuan, please add: jimifeng01)

What is the Juliang Qianchuan advertising platform? How to advertise on TikTok?

Bytedance Qianchuan is an e-commerce advertising platform under Bytedance, providing merchants and creators with integrated Douyin e-commerce marketing solutions. Juliang Qianchuan is a new intelligent marketing platform launched by Douyin, which integrates multiple e-commerce advertising capabilities such as DOU+, Luban, and feed. It can not only divert traffic from outside the site, but also divert traffic internally. Juliang Qianchuan is an e-commerce promotion background that integrates the promotion methods of short videos and live streaming to meet the increasing needs of e-commerce customers.

Compared with previous campaigns, Qianchuan’s campaign will be smarter and more efficient. In the future, Qianchuan will gradually replace existing delivery platforms such as Luban and DOU+, but Luban has not disappeared, it just exists under a different name.

For merchants, Qianchuan's backend operations are less difficult, which can reduce investment and energy, making delivery and operations more convenient. In the past, when doing promotions, merchants may have to pay attention to the differences in the functions of DOU+, Luban, feed flow, etc., how to play, and they also need to register different accounts for different functions. After the launch of Juliang Qianchuan, you only need to register on one Qianchuan platform, and all the functions are included.

Overall.

Juliang Qianchuan = DOU+ + Luban + live streaming + short video sales + various e-commerce advertising links.

Juleliang Qianchuan is an advertising and marketing platform serving Douyin store merchants. It only engages in closed-loop e-commerce and does not include e-commerce advertising (directing traffic to Taobao Tmall, etc.).

Features of Juliang Qianchuan:

Currently, Juleliang Qianchuan is divided into three versions: small store free promotion, PC-side fast promotion, and PC-side professional promotion. The three versions use the same advertising account and spend money from the same funding pool.

Shop at your leisure

The Douyin mobile version can be operated and is suitable for merchants with no basic knowledge. In fact, it is the e-commerce version of DOU+. We know that the current DOU+ can sell goods through videos and promote sales in live broadcast rooms. The traffic obtained by DOU+ is all natural traffic. The DOU+ e-commerce version is different. It is an advertising product with advertising attributes.

The PC-side express version reduces manual operations and allows the system to automatically help with delivery. It is suitable for novice merchants and can be used to sell products through videos and live broadcasts. There is relatively little room for manual operation, and the system will automatically help with delivery. Suitable for novice merchants, it can be used to sell products through videos and live broadcasts.

The professional version for PC is the same as the ad account, with refined targeting, and pitchers can choose various targeted operations independently. I think as an optimizer, you should definitely choose the professional version, which can be used for selling products through videos and live broadcasts.

Huge amount of Qianchuan entrance

1. Find the entrance to the huge river

1.1 Entry 1: Douyin mobile terminal - small shop free recommendation

1.2 Entrance 2: Doudian backend PC terminal

Method 1: Visit the Doudian official website, enter the Doudian merchant backend, and click "E-commerce Advertising" in the top navigation bar on the homepage to jump to the Juleliang Qianchuan platform.

Method 2: Visit the official website of Doudian , enter the Doudian merchant backend, click "Marketing Center" in the top navigation bar of the homepage to enter the marketing center, click "E-commerce Advertising" in the left navigation bar of the homepage to jump to the Juleliang Qianchuan platform.

1.3 Entry 3: Huge amount of Baiying PC terminal

The entrance to Juleliang Baiying has been fully completed, and the influencer characters supporting Douyin can enter Juleliang Qianchuan through the Juleliang Baiying backend.

Method 1: On the Juliang Baiying live broadcast console, click to jump to Juliang Qianchuan;

Method 2: Juliang Baiying-Data Consultant-Live Data, click to jump to Juliang Qianchuan;

Method 3: Juliang Baiying-e-commerce advertising-live broadcast promotion, click to jump to Juliang Qianchuan

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