Local service promotion sideline, precise traffic monetization project

In the past few days, I have talked a lot about local money-making projects that combine offline and online methods, such as offline customer acquisition, etc. These are businesses that can make money quickly in a short period of time, but these projects generally have a disadvantage, which is that they cannot be operated for a long time.

If you want to operate for a long time, you have to find some categories that can provide services continuously. For example, if it is a local business , we should know that creating a local self-media to advertise for businesses is a good project.

In addition, some people have been working on this project in recent years. From this project, we can also feel some changes in the way local businesses treat advertising. In the past, they were all flyers, but now they are all self-media advertisements.

The most important thing about self-media is the user group. As long as the user group is large enough, it is very easy for us to make money from it. By placing advertisements, it is very easy to earn thousands of dollars from one order .

If we want to do this project well, the first thing we need to do is to gather fans. One of the biggest advantages of the Internet is that fans can be gathered online, just like many local service accounts. Most businesses are not local. We can use the Internet to gain fans in various cities and we only need to do some local promotion in the early stages.

Local service promotion sideline, precise traffic monetization project

I have a friend who started out by setting up a stall in a county town near us, selling small gadgets, girls' hairpins, mobile phone cases, etc. He made money from this, and there was a stall that gave these away for free by scanning a QR code. My friend knew that it was a local promotion, but he didn't know what was being promoted specifically, so he tried it and scanned out a local service number.

In fact, there are many online self-media like this kind of local service. At the earliest, there were public accounts, Weibo, various food collections, and local store explorations . Now there are various services such as Douyin and Kuaishou. There is a group of people who specialize in generating customers for local offline merchants.

So my friend thought about how to gather local traffic. Of course, he imitated these ground promotions at the beginning and sent gifts by scanning the code. You can choose one of these small items by scanning the code once. Because he often sets up stalls, he knows the purchasing channels of the 1 yuan store. The goods he buys are cheaper than those from other ground promotions, and the cost of acquiring customers is very low.

Small products like mobile phone holders, fly swatters, small ashtrays and so on, cost less than 1 yuan, and it is very cost-effective to do door-to-door promotion. I still have several such channels now, with a wide variety of small commodities from Dongguan Feng Chao. Even if I put them out to set up a stall, I can make hundreds of yuan in one night.

After we scan the QR code, we will see a convenient service platform, which not only contains service information of various businesses, but also some local news. These local news are also a key factor in attracting users, just like 58 Tongzhen.

Local service promotion sideline, precise traffic monetization project

After studying 58 Tongzhen in detail, we found that 58 Tongzhen is a plan to cover third-, fourth- and fifth-tier counties, towns and villages. Moreover, some of its news content is very close to life and are things happening around us, so ordinary people are more concerned about them. But when it comes to national affairs, people might as well watch TV news.

Therefore, this entry point is very important. This platform connects not only businesses but also individuals. The platform allows individuals to post personal information on it, such as job hunting, salary, leasing, etc. These convenient information makes it easier for us to master resources.

If merchants want to post advertisements on the platform, they need to pay. As long as there is enough traffic and the merchants want to increase their local exposure, they will be willing to pay. This is a bit like the operating process of tieba.

The success of Tieba lies in its large traffic volume and the fact that it brings together businesses and individuals on one platform. Of course, the platform is free, and our work is relatively more precise, so businesses need to pay.

Of course, this platform can also be understood as the WeChat Moments version of 58.com . Merchants only need a little advertising fee to expose themselves multiple times in front of so much precise local traffic, which is still very cost-effective.

Although this is a newly emerging project of self-media and has been developed for several years, people often overlook one of its developments: starting an Internet business from local offline is a long-lasting project.

A friend of mine from Northeast China created a local public account around 2017, with more than 1,000 people operating it , but he didn't have a very good monetization channel, so he gave up. He directed the more than 1,000 local traffic to WeChat and created a local group.

Up to now, people have left the group one after another, and there are more than 400 people in this new group . Originally, he planned to be a Taobao customer, but later it gradually evolved into a sales group to help merchants deal with leftover goods . A lot of goods have been handled in this group.

Start from a small local county, and once you have built a local platform, you can extend and develop the surrounding counties and cities . This way you can form a monopoly on traffic in the surrounding counties and cities. The media platform will be adjusted later, just like the earliest public accounts to the current short videos. As long as you have enough fans, it will be very simple to direct traffic to other platforms later. At least the starting point is high.