How to build an excellent entrepreneurial team? How to build a SEO team?

A professional SEO team is crucial to the operation of SEO projects. We want to get more views, which requires skills such as understanding audience behavior, deciphering reader patterns and AI algorithms. A recent study showed that 93% of user search for resources begins with a search engine. This number should be enough encouragement for any business to hire and build a great SEO team. So how do you build an excellent entrepreneurial team? How to build a SEO team? Let's follow Dongguan SEO Feng Chao to learn more about it

How to build an excellent entrepreneurial team? How to build a SEO team?

1. A complete team is needed

The first step in building an SEO team is hiring the right people. This recruitment must be done by maintaining position and job responsibilities. Here are the people you need to build a high-quality team:
(1) SEO Operations Manager: Like every team in a company, the SEO team also needs a capable manager. Managers must understand the role of SEO staff on their teams. Extensive experience in web development, content creation, social media marketing, and other digital marketing areas is required, as a proper SEO strategy requires knowledge in many areas of digital marketing. The manager will also be responsible for developing the SEO strategy, so strategic thinking will be an added bonus.
(2) Data Analyst: A data analyst’s job is to conduct keyword research, study web page traffic, and provide meaningful insights after crunching the numbers.
(3) Web Developer: This is an important role in the SEO team because web developers have to deal with page loading times, internal navigation, and indexing. Their work may also involve designing pages. Sometimes web development roles are shared with other teams.
(4) Copy editing: To display web pages on search engines requires a large amount of high-quality content. Without high-quality, creative and innovative content, your web pages will not rank high in search engines.
(5) Link Builder: SEO considers the quality of links pointing to the website content, therefore, it is recommended to assign this job to someone who understands when and where internal or external links should be provided.

2. Keep learning

Baidu updates its search algorithm hundreds of times every year. To understand how to get more exposure on the search engine, the SEO team must understand the ever-changing algorithms. To ensure SEO efforts keep pace with algorithm changes, your team must continue to learn. In fact, studying algorithms should also be part of their daily work.

3. Train your staff

A good SEO team should consist of employees who are ready to learn new things. SEO is all about understanding content and what your audience enjoys reading. You can create courses to train your staff and ensure your SEO team works closely with your company’s products or services to understand your target audience and what they want.

4. Encouragement and Rewards

Recognize employees’ efforts and motivate them to work harder. This gives them confidence that their efforts will have a positive impact on the business, which boosts the self-esteem of employees.

Incentives can be provided in the form of quarterly bonuses or annually in the form of salary increases. Regular rewards that recognize their work can also help motivate your team.

5. Create a healthy environment

While there is no doubt that a healthy workplace should be provided for employees in every department, the work of SEO operations requires focused concentration and sometimes long working hours. Organizing activities such as games, debates, discussions, art, etc. can reduce stress and build stronger relationships. Employees should also maintain good relations with each other. This way they can work in unity.

6. Interact with other SEO experts

Certain proprietary knowledge can only be learned through experience, and not everything can be found online. Make sure your team learns from those who have been in the industry for years. Encourage them to attend conferences, discussions, and workshops on SEO operations.

At all of these events, employees will gain experience from experts, and workshops are a great way to meet other SEO teams in your industry as well as other large and influential companies. Your team will also choose new strategies that help them think outside the box in their daily work.