How to conceive a good title to shorten the distance between you and 10W+?

You must have often worried about coming up with a title for your article, repeatedly pondering over a suitable word. Just like when I was writing this title, I couldn't make up my mind.

Robert Bly, a legendary American copywriter , once said that no matter what form of advertising, the reader's first impression - that is, the first image they see, the first sentence they read, or the first sound they hear - may be the key to determining the success or failure of the advertisement (article).

Here are a few examples. You can refer to it when you are out of ideas in the future.

1. Ask a question in the title

If I were pregnant with your child, would you have confidence in him/her?

2. Combine with current events

"Zhang Jike, how sweet do you want?" "I want Jing Tian." (Applicable only to public account titles)

3. Create new terms

You, sitting opposite me at the dinner table, and I once shared the same "half original flavor".

4. Give readers advice on what actions they should take

If your life is heading in the wrong direction, stopping is progress.

5. Use numbers and data

Good cars are not sold together with bad cars, and 1 million bad cars are rejected every year.

6. Promise to provide useful information to readers

Every era quietly rewards those who study hard.

7. Emphasize the services you can provide

Happiness does not lie in having more, but in spending less.

8. Tell a story and describe a process

When I sat down at the piano, they were still laughing; but when I began to play...

9. Make recommendations

Every time you spend money, you are voting for the world you want.

10. Explain the benefits

Self-discipline gives me freedom.

11. Make comparisons

Do you want to live a life that is watched, or be the spectator of life?

12. Use words that evoke images in the reader’s mind

My biggest midlife crisis is: I have old people above me and a cat below me.

13. Arouse the reader’s curiosity

Overnight, all the manhole covers in Beijing disappeared. Galaxy Bay has ushered in an era of fully finished residential properties in China.

14. Promise to reveal secrets

Exposing the unspoken rules of the live streaming circle.

15. Specific instructions

At 60 mph, the loudest noise in the new Rolls-Royce comes from the electric clock.

16. Target a specific type of reader

I use 10 pieces of clothing to complete my entire summer outfit!

17. Add the element of time

Salute to the cows who wake up at 4 a.m. At 4 a.m., 100,000 dairy cows in Shuangcheng, Heilongjiang Province wake up. This is the best time to collect fresh milk.

18. Give readers good news

That mother who suffered from postpartum depression now earns over 30,000 yuan a month

19. Provide alternatives to competitor products and services

No time for Harvard? Take our online refresher courses.

20. Offer a Challenge

There is no interview that a man can pass. Do you dare to challenge it?

21. Emphasize Guarantee

Mini KTV, a new business that does not burn money but only makes money.

22. Making seemingly contradictory statements

Get rich by "insider trading", and it's 100% legal!

23. Point out what your readers care about

Who says Tencent has no dreams?

24. Use the “It sounds incredible…” pattern

It sounds incredible, but mobile phones will disappear in five years.

25. Big promises

Help you understand how to spend and let you live like a flower.

26. Emphasize the product’s return on investment

The cost of hiring the wrong people can be more than three times their annual salary.

27. Use “why”, “reason” and “reason” to write titles

Why don’t we read books now?

28. Answer important questions about your product or service

New employees in the workplace will definitely face these 5 questions... We have good answers for each of them.

29. Making seemingly contradictory statements or promises

No need to turn on the air conditioner, every room in your home can be instantly cool!

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Robert said that the title is part of the advertisement and its function is to attract attention, and attracting attention is the first step to persuade readers to buy the product.

Gimmicks, phrasing, or hyperbole are not what make a great headline. A well-designed headline is only truly valuable when its subtlety can reinforce the sales message and deepen the reader's impression. Unfortunately, many copywriters seek creativity for the sake of creativity, resulting in carefully crafted content that blurs the sales message.

If you have to choose between being subtle and cryptic or being simple and direct, I would suggest you choose simple and direct. You won’t win an advertising award, but at least you’ll be able to sell more products and get more readers.

The author of this article @文案有翅 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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