Durex for Halloween will make you ready to scream, and with the right creativity, demons and monsters can be transformed into cute pets in seconds!

Do you know? Halloween is a traditional Western festival. Now it has successfully evolved into a festival for all the people to participate in, regardless of age or gender. Horror, fun, excitement and excitement are the main themes throughout Halloween. Only Halloween can make ghosts so approachable. Not only are they not scary, but they are even more adorable, thus winning people's hearts. This can be seen from the Halloween marketing posters used by major brands this year. It’s Halloween, and with the right creativity, monsters and ghosts can be transformed into cute pets in seconds.

1. Durex - Hiding during the day and coming at night, ready to scream

If tonight or tomorrow, in the dead of night, you are walking alone on a dark path, and suddenly a skeleton or ghost appears in front of you. Probably, you will be scared out of your wits and scream, and then when you hear bursts of laughter, you will suddenly realize that today is Halloween and you have been successfully tricked by your friends. Durex has seized on this mentality this time. It looks extremely scary on the surface, but in fact, there are many funny mysteries behind it.

Do you think this is a walking ghost, a condom, or a penis? That’s all I have mentioned. For the rest, you can guess. It not only keeps up with hot topics, but also seamlessly connects with products. This is the strength of Durex’s marketing .

2.ivvi Fashion Phone - Treat Halloween as Dog Abuse Day

The highest level of showing affection is that no matter what holiday it is, I can celebrate it as our Valentine's Day.

"My dear, today is Halloween, I miss you, muah"

"I transferred 300 to you, go buy some delicious food, I'm busy now, love you"

A simple dialog box, 4 pictures, 4 short conversations, and 4 scene displays, each one is very cruel. I was forced to eat a lot of dog food with the ivvi fashion phone. Enough of saying, love will always be a marketing hotspot, boy! (Knock on the blackboard)

3. Meiyu ——Girls have the innate ability to stir up trouble, have you discovered it?

"My period leaked in the middle of the night, and I woke up in a pool of blood, as if I was at a murder scene!"

"My aunt is possessed and has a bad temper. If you dare to provoke me, I will die with you!"

…

As a beautiful girl who is deeply tortured by menstruation every month, I feel inexplicably familiar when seeing this set of posters of Meiyu. Hemorrhage, bad temper, fear of pregnancy... these are part of every girl's daily life. Mayu cleverly captured girls' psychology this time, from menstruation to shopping love, to gossiping psychology, and to unique skills of acting like a spoiled child... The perfect combination of cute icons and funny copywriting makes these little monsters that usually make people irritated and uneasy suddenly seem a lot cuter.

4. Gome Electrical Appliances - Show your attitude anytime, anywhere

"Break the fake. Look at our retail prices. True love lasts forever."

"Take off the glamorous mask. Look at the real pictures of the goods, and the integrity is unwavering."

"We bring you a promise worth a thousand gold. Buy electrical appliances and get insurance for free, so you can rest assured."

Three sentences, three posters, three attitudes! If there weren’t ghosts in the poster, I would have thought it was a Double 11 poster. Show your attitude anytime and anywhere, and attract some fans for the upcoming Double 11 Shopping Festival!

5. Ele.me - the embodiment of justice, caring more about your diet and your psychology

This time, Ele.me is targeting the main user group - office workers.

"Do you feel your eyes are dull and you are so busy at work like a walking zombie every day?" This short introduction is enough to make people relate. Gif animation easily shows the hardships of office workers. Fully understanding the user's status, using empathetic words to bring people closer together, being warm and interesting at the same time, is also a good marketing approach.

6. LeEco - Brand alliance, strong voice

This time, LeTV teamed up with brands such as Dianping, Moji Weather, Changba, and Yidian Zixun, borrowed Halloween ghost elements, animated the product images, and jointly launched the topic #Put on a mask and fool around together#.

There are two points worth learning from this joint poster.

a. While the copy is interesting and cute, we should not forget the importance of fan interaction. Like the 360 ​​camera’s “What the hell are you? Show me your funny face.”

b. The theme of the poster evolved from the brand logo. It not only fits the Halloween elements, but is also vivid, interesting and creative. Such as, iReader, Moji Weather, and Yidian Zixun.

7. Wangzai——Create new characters and unique new gameplay.

This time, Wangzai cleverly borrowed the ghost legends of the Halloween festival to portray 9 Wangzai monsters, including "Death Wangzai", "Frankenstein Wangzai", "Witch Wangzai" and "Zombie Wangzai", and gave each of them 9 legends. I don’t know, after looking at these nine pictures, how many characters can you remember?

8. McDonald’s – Keep up with the fashion trend and use buzzwords to celebrate Halloween

This time, McDonald's took advantage of the situation in a clever way, focusing on recent Internet buzzwords, directly personifying the Halloween pumpkin and expressing the pumpkin's voice. The questions and answers are so hilarious.

The double entendre in the copy makes people applaud.

"What is it like to be a pumpkin?" "I feel like my body is hollowed out"

"There are always people who want to harm me." "What do you have to say?"

…

[ps: It’s a dark and windy Halloween, and the funny pumpkins are talking nonsense. Please forward and tell us which one you like best? ]

9. The brand turns into a child, and its mischievous nature returns

As mentioned at the beginning of the article, Halloween was originally a holiday where children dressed up as various ghosts and knocked on doors from house to house, asking for candy, otherwise they would play tricks. As a result, many brands seized the opportunity to "trouble" the system and issued "threatening orders".

a.360 mobile phone-if it is not safe, then make trouble

b. Kunlun Mountain-Trick or Treat

c. Meituan x Dianping - give out candy or play tricks, it's up to you

d. McDonald's - What is the most naughty thing you have ever done?

e. Jiaduobao-Let’s make trouble together!

10. Others - It is my unshirkable responsibility to integrate the brands

These posters have one thing in common - simplicity. From the text to the pictures, it can be summed up in one word: "simple". And it is often directly reflected in the product.

Goff - The only benefit of not using Goff is that you can attend the Halloween masquerade without having to wear makeup.

Rio Cocktail-What food would you like to pair with RIO to create a Halloween feast?

echo-Besides costume parties and ghost pranks, do you have any other ways to play?

Kappa-Don’t forget to keep warm when playing tricks, the festival with Kappa is the most perfect!

Beijing Hyundai-Yue, Na is me, Halloween is coming!

Elephant-#Halloween# Let me give you some encouragement!

Golden Arowana-Bring the rice, flour and oil home and have fun together!

Coca-Cola – Let’s taste today

KFC – #ThomasTheAmazingTeam#

BAIC Senova-Be Different

FAW Mazda-What kind of ghost have you played?

After integrating so many posters, there is only one truth I want to tell. No matter how creative a brand is, it can’t avoid the routine of “making scary ghosts cute”. How to take advantage of Halloween marketing? As long as you use the right creativity, demons and monsters can be transformed into cute pets in seconds.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @DoMarketing-Marketing Think Tank is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!