How to attract traffic on Weibo? Precise traffic generation techniques on Weibo!

In this era, many people are scrambling to gather traffic while worrying about the loss of traffic. The idea of ​​Internet entrepreneurship in recent years has been "attract traffic first and then monetize", but everyone is burning money, and free traffic is getting less and less, which leads to higher and higher customer acquisition costs, and finally the traffic is concentrated in the hands of giants.

In fact, everyone’s anxiety about traffic has always existed, and you are not the only one.

We often say that we need accurate traffic because this kind of traffic is of high value and easy to monetize. However, in this new era of Internet + social networking, many people have forgotten Weibo. As a ten-year-old veteran platform, it combines three functions of social + search + media, allowing you to acquire more accurate users at a lower cost.

The following traffic diversion methods are all based on Weibo real-time accounts.

1. Weibo topic traffic generation

Whether users are browsing Weibo or you are attracting traffic, in most cases topics are the connecting points.

1. Weibo topics can be divided into the following four categories

● Ordinary topics: All topics can be classified as ordinary topics, and will only become another topic under certain conditions.

● Hot topic: When a common topic is discussed by many people in a short period of time, it becomes a hot topic.

● Super Topics: Many people may not understand the meaning of super topics, but they can understand it if they hear Baidu Tieba or Interest Groups, and super topics are similar to these.

● Local topics: literally, mainly used to attract local fans.

2. Hot topics lead to traffic

Hot topic traffic generation mainly involves including hot topics when posting blogs, as well as ordinary topics and super topics that you create yourself.

There are many hot topics on Weibo every day. This is to take advantage of the hot topics. But as I said before, don’t do it too often. Just do it occasionally. And the topic you choose should preferably be related to your own content or product. If it is not relevant, then your blog post must also be related to hot topics, otherwise it will easily cause user disgust and lead to account demotion.

Many people will have questions here, can we generate traffic by doing this?

Of course there is. I have always emphasized that Weibo is a social + search platform. Many users will search for topics and participate in discussions. When your blog post carries a topic, users can search for it using relevant keywords. It is just a matter of ranking.

At the same time, you can include your own topic in your blog post. After the user searches for it, if he is interested in your topic, he may click on it and see your ad.

If the trending topic is directly related to your product or content, you can consider including your own advertisement in the picture.

For example:

This is a blog post on the hot search list. It contains a hot search topic and two topics that are not related to the hot search. When users see it and are interested in it, they will click on the topic link to watch it.

3. Super topic traffic generation

Compared with Baidu Tieba, in super topics you need to create a super topic yourself and become the host. Then you can post advertisements under your own super topic without being managed by the hosts of other super topics. However, although Super Topics is similar to Baidu Tieba, its approach is not the same as Tieba.

How to do it?

● Choose topics in related fields for content output. Try not to post advertisements at the beginning. Post more useful information to increase the exposure of high-quality content and gain more attention from fans. Then slowly build up a marketing platform of your own. Once you have some high-quality content, you can post advertisements every now and then to subtly influence your fans.

● When posting in other people’s top topics or taking advantage of hot topics, do not post advertisements directly, otherwise you will be blocked directly. However, you can bring your own super topic so that users can see your advertisements through the topic.

Note:

● Although you have become the host, you cannot act recklessly and still need to abide by the rules of the game.

● Don’t put hard advertisements or leave contact information at the end of the super topic avatar, introduction, and pinned content, otherwise you will easily be reported.

● Pay attention to whether there are any peers posting advertisements under your super topic. If so, remember to block them in time.

● The host needs to be assessed, please pay attention to it. If you fail the assessment twice in a row, your host will be removed from office.

4. Local topic traffic

Local topics generally have local fans, so you can advertise in local topics, but you still have to be careful about popular local topics and not do hard advertising. It’s best to guide them to your own super topic and then make conversions. The specific approach is similar to that of attracting traffic through hot topics.

For example: a gourmet restaurant in Guangzhou can use relevant topics such as #广州#, #广州美食#, etc. When posting a blog post, first introduce the food and then include the address.

2. Popular comments lead to traffic

Mainly comment on popular blog posts. I remember that I put a lot of effort into grabbing Bangjie’s hot comments.

For popular blog posts, some bloggers will help you for advertising fees, but you still have to rely on yourself for most of the time.

When you see a blog post that ranks high under a hot topic, go and comment first. The content of your comment should also be relevant to the topic. If it is not relevant, you cannot directly do hard advertising. You must use soft content. Otherwise, after it is ranked high and is seen by the blogger, it will be deleted directly, and it may also be reported by other users.

Comments can be sorted by popularity and time. For popular blog posts, there is no need to think about sorting by time, you must look at the popularity, and to sort by popularity you need to get likes, or ask the blogger to like it for you.

When brushing likes, you also need to pay attention to whether your account can withstand the brushing of likes and the quality of the account. You can brush a little at first, then add some comments, and then continue to brush likes, and repeat this.

Someone said there are three thousand rivers, but I only take one scoop.

The same is true for traffic generation. There are thousands of methods, and it is best to pick one and master it first.

Author: Tianwenge

Source: Tianwenge