Bai Baihe was exposed for cheating, and besides Yu Fan, they were also hit hard...

At 12:12 noon on April 12, Zhuo Wei exposed the video of Bai Baihe cheating. In just a few minutes, Bai Baihe topped the real-time hot search list on Weibo, becoming the most watched event on the social network .

From Wen Zhang's "See you on Monday", to "good man" Chen He's cheating, Wu Yifan's hookup , and now Bai Baihe's cheating, this should be the first time that "Entertainment Circle Discipline Inspection Commission" Zhuo Wei has jointly broadcast live with Tudou and Youku, and they started to warm up together three days ago:

On April 10, official Weibo accounts of Zhuo Wei, Live National Live, Youku, Tudou and others successively released Weibo previews, which aroused people's imagination.

On April 11, the official Weibo accounts jointly released a cartoon containing a clue, saying "After April 12, I hope they will still be a loving family", further sparking speculation among netizens. Zhuo Wei also launched a Weibo Q&A session about #朱伟12年大料#.

On the morning of April 12, the final version of the live broadcast trailer was released, stating that "the mystery of the first-line actress will soon be revealed." @土豆 official Weibo also released a promotional poster.

With Zhuo Wei's popularity and the intensity of the preheating, this time the revelation was high-profile and spread widely, so much so that some netizens commented, "Don't tell me that it will be an 18th-tier star in the end..."

Since last night, Zhuo Wei has been at the top of Weibo's real-time hot search list. As of press time, the Weibo topic #朱伟12年大料# has been read 140 million times.

The heat continued to rise this morning, so much so that many official accounts also began to take advantage of the trend (and they followed quickly...)

Zhuo Wei also answered some questions from netizens on Weibo before the live broadcast began as spoilers. For example, some netizens asked if the person involved has been famous for 12 years? Zhuo Wei replied: Although she has not been popular for 12 years, she is now more popular than those stars who have been popular for 20 or 30 years. Her life has a lot to do with the number 12.

Youku Tudou, which was well prepared, has opened up an exclusive live broadcast channel and given it the best position on the homepage. As of press time, the live broadcast has been viewed 40.62 million times, and the explosive video has been viewed over 23.5 million times.

Youku also made a video feature...

At the same time, various official accounts jointly released a complete explosive video.

It was not until noon that Bai Baihe was officially exposed, and the direction of the entire topic changed. The live broadcast homepage also changed its page instantly after the news was made public. The title of the commentary part was also changed from "12 years ago, big news exposed that the female star cheated on her husband" to "Bai Baihe's cheating scandal exposed".

The reaction of netizens was naturally as expected: they first went to the Weibo accounts of Bai Baihe and Chen Yufan to check in for sightseeing, and then went to the official Weibo accounts of the cast members of Love Is Not Blind to express their condolences one by one...

As of now, Bai Baihe’s relevant staff have not come forward to make any statement. However, in fact, it was not only Bai Baihe who was criticized, but also her endorsements.

With the "girly persona" established in "Love Is Not Blind", in the past two years, Bai Baihe has been able to do everything from pretending to be ugly, prettier, funny, and cute in movies such as "Breakup Contract", "Private Tailor", "Plastic Surgery Diary", "Hot Pot Heroes", and "Passing by Your World". Her independent and playful image in film and television is also the main style in her brand endorsements.

Since "Huang Xiaoxian" became popular, what brands has Bai Baihe endorsed? I have made a rough inventory, nothing else, just to let everyone know the target of heartache...

Food:

Yida chewing gum, pure yogurt , monkey mushroom rice porridge, good luck cake

In 2013, Bai Baihe played the female lead in the film "Yida Sweet and Sour Trilogy"

Since Bai Baihe was invited to be the spokesperson for Chunxiang Yogurt, she has appeared on Weibo and in various promotions all the time. March 1st is Bai Baihe’s birthday, and Chunxiang’s official Weibo account also sent her blessings.

Compared with other brands, the one that netizens feel the most sorry for is perhaps Jiangzhong Monkey Mushroom Rice Porridge . The TV series " Longing for Life " sponsored by it has just finished airing, and its spokesperson Bai Baihe made big news.

It is worth mentioning that in 2013, the food brand Haocaitou invited Bai Baihe and Chen Yufan to be the couple's spokespersons, and then changed the spokesperson to Wang Luodan . Netizens with face blindness said that they couldn't tell them apart...

Beauty and makeup:

Pechoin , Chando

Like most brands that try to take advantage of the popularity of their spokespersons, Pechoin also congratulated Bai Baihe on her new film "The Kidnapper" on March 31, and took advantage of the momentum to take advantage of the popularity. However, the topic has now become "explosive"...

In 2013, the commercial for Chando's Clear & Clear Facial Cream, endorsed by Bai Baihe, was broadcast on major satellite TV stations.

other

In addition, there are Tissot watches, British sterilization brand Lifebuoy, and outdoor sports brand Pelliot .

In 2012, Bai Baihe cooperated with the watch brand Titus and became the spokesperson for its "Nian" series of ceramic watches.

In 2016, Bai Baihe endorsed the British sterilization brand Lifebuoy.

In 2016, the famous French outdoor sports brand Pelliot officially signed a contract with Bai Baihe.

I think this picture is pretty...

In this regard, the official of Pelliot once stated in a report that just like the screen image interpreted by Bai Baihe, it can bring people a strong, optimistic, sunny and lively spiritual inspiration, which is very consistent with the outdoor sports concept that Pelliot wants to convey.

When celebrity endorsements are at the center of public opinion, it is also a crisis for the brands caught in the crossfire.

When a celebrity cheated before, someone posted a message saying that the competitor of the brand he endorsed took advantage of the situation to speak out and launched a "cheating" special topic, which was very embarrassing for a while...

For example, it was previously reported that the drug abuse incident caused losses of tens of billions of yuan to the brand manufacturers endorsed by Ko Chen-tung. Ko Chen-tung himself directly loses nearly 50 million in advertising fees each year.

Bai Baihe has not made any statement on this matter, but it will surely be a big blow to both the brand endorsed by Bai Baihe and the new drama "The Surgeons" which is about to be released and was on the hot search yesterday.

How can brands conduct crisis public relations when caught in the crossfire of negative news about celebrity spokespersons? Feel free to share your thoughts.

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