APP can no longer produce dark horses. All fields are becoming saturated.

Not long ago, the industry announced the third quarter APP download list. Compared with the Q2 list, there were no new entries in the sub-categories such as games, social networking, and shopping, and the top three or even the top five positions remained unchanged.

APP has basically taken shape in various major categories. There will no longer be any dark horses in the industry that will directly top the charts, but the same cannot be said for mini programs.

[[358163]]

If the phone does not change, the APP will not change.

As a mobile terminal, smartphones have been constantly upgrading their hardware, screens, etc. in the past 10 years, but in terms of the final form, there has been no change.

It is undeniable that in the future smartphones will change from handheld to wearable.

After incorporating diversified elements such as smart AI, mobile phones will become more humane and intelligent, and the mobile APP application software on the platform will also have more functions.

By then, perhaps one or two "dark horse" apps will be more adaptable to the environment, but from the current perspective, it is difficult!

Mini Programs Continue to Create Brilliance

In the past two years, the concept of "mini programs" has gradually replaced APP, and many mini programs are attached to major commonly used APPs.

It also has many advantages such as high security, fast running speed, and not occupying mobile phone functions. Many old-fashioned APP companies have gradually turned to the research and development and production of small programs.

In this way, big companies gradually ignored the development of APPs and turned to developing "mini programs" in major APPs; moreover, the APP software field has become mature, and no new APP can shake the top positions on the list.

Can’t kill the dark horse but keep upgrading

Now, people can use any APP software to carry out various life operations without leaving home.

APPs are becoming more intelligent and perfect. There are no dark horses in the APP industry, which is a "good thing" in a sense.

The major APP development giants will continue to upgrade and improve their products. It is not difficult for every mobile phone user to find that an upgraded version of an APP with daily active users will be released in less than a month.

The existing software can stabilize the current TOP 10 position in the list. The lack of a dark horse does not mean that the existing apps will stagnate.

Conclusion:

The APP has been around for 13 years, and the industry ecosystem has matured. Dark horses will no longer appear, but mini programs are the way out.