Always have trouble writing good copy? Just look at these 30 tips

Every time I see a good copy ,

A question will arise in my mind:

Why didn't I write it!

No need to envy others for their creative ideas.

No need to envy others for writing like a god.

Use Stephen King's 30 writing rules.

Being a copywriting master is not a dream!

The content is very long, please read it slowly.

You have no inspiration now.

Good ideas are not found, but suddenly burst out at a certain moment.

2. Don’t be shy about your writing

There are always people who call your work garbage under the pretext of “I don’t want to see you waste your talent”. Why bother? No matter what subject you write about, don't be ashamed.

3. Barriers to talent do exist

It's important to acknowledge this. The pyramid of writers: at the bottom are terrible writers, the next level is competent writers, the next level is good writers, and at the top are genius writers.

No person or technique can turn a bad writer into a competent one, nor can it turn a good writer into a genius one. It can only turn a competent writer into a good writer.

4. Don’t sugarcoat your vocabulary

Use the first word that comes to mind, not only because it’s down to earth, but also because it’s probably closest to what you want to express.

5. Don’t use passive voice

Timid writers prefer the passive voice for the same reason that timid people prefer passive partners.

6. If it is easier to understand if it is split into two sentences,

Don't make it difficult for your readers; they are already tired enough.

7. No adverbs

Find a way to express the attributes of this action in the preceding or following text instead of "XX place". Try to use it as little as possible, but it is best to completely disable dialogue definition. "XX said" is a disaster.

8. Paragraph writing

Start with a summary sentence, followed by descriptions and supporting sentences, and divide the text into paragraphs naturally.

9. Writing is like digging for fossils

Use sophisticated tools to explore the original story rather than taking it for granted to "carve out the plot."

10. Situation > Plot

If the situation is strong enough, plot devices will be meaningless.

11. Story > Scene

No one wants to spend dozens of dollars on a descriptive novel.

12. Narration > Explanation

Use narration to let readers see and understand, rather than telling them directly, so as to create resonance.

13. Leave space for description

Leave appropriate blank space in the description, especially when describing the character's appearance, and let the reader fill in the blanks on his or her own, so that the character becomes someone the reader knows. Characters begin in the author's imagination but end in the reader's imagination.

14. Vivid metaphors

Avoid metaphors and clichés, provided you read enough.

15. The dialogue is authentic

Don't talk to yourself. Pay attention to what the character says, and say words that the other person can understand and respond to accurately.

16. Don’t write about your emotions directly

Let readers understand the character, even if they can only resonate with it for a second. Especially the villains.

17. Story first, theme later

Instead of thinking of the theme and then writing the story. Use symbols to elevate the story, but let it flow naturally, like discovering another part of the fossil.

18. Write about what you understand

Unless you can write about a cause you don't understand in a way that resonates with people.

19. Forget the work first, then revise the second draft to be objective

It is always easier to kill other people's treasures, and it is always harder to kill your own treasures.

20. Find an ideal reader

If not, make yourself one.

21. Rhythm comes from Jane

Cut out the boring parts and imagine when your ideal reader will put the book down and do something else.

22. Use flashbacks with caution

Does the reader really want to know this past event? Tell him when he wants to know it most. Readers are more interested in what is going to happen than what has already happened.

23. Don’t write too much about the background of the story

The background should be placed as far away from the story as possible, no matter how much effort you put into researching it. Amazing story that doesn't require in-depth knowledge.

24. Be willing to “close the door”

Be able to endure loneliness and don’t open the door until the goal is achieved.

25. Close the door to write, open the door to revise

Second draft = first draft x 90%. Take away the parts that don't belong in the story, no matter how much you like it. After the revision is completed, show it to some people. If half of them like it and half hate it, then the author has succeeded.

26. Read more and write more

You know.

27. Support from your significant other is helpful

The other party may pick out your discarded manuscript worth millions of dollars from the trash.

28. Life is not the support for artistic creation, but the other way around.

Art is above life

29. A healthy and happy marriage is the secret to success.

Emmmm I'm still single, I'm not sure

30. You are responsible for completing this section .