Why is your APP not as good as others? Because you didn't make it "come alive"!

A while ago, a Weibo post by Beat U released by UCAR caused a huge response. Some people applauded it while others criticized it for maliciously slandering its competitors in Weibo marketing. The waiter's comment on this matter was that this marketing event of UCAR did increase the exposure of its own APP, but at the same time it also pushed users to Uber . As an Uber user, this marketing event did not affect Xiaoer's continued use of Uber. The only impact was that he would not use the Shenzhou Special Car APP.

Back to the topic, Uber does have great discounts for passengers, and often offers 12% off discount codes. The activities held from time to time are also very powerful. Moreover, the Uber APP will "change" in time according to weather changes.

For example, the heavy rain in Wuhan that was on the hot list on Weibo a few days ago, Uber replaced the car icon displayed in the APP with a yacht icon. Some netizens also posted on Weibo saying to open Uber and call a boat to go home. This small move by Uber can make users feel very friendly.

2. Take advantage of the situation to make changes and make users feel "Oh, that's good"

Every day, unexpected events may occur and can be leveraged for dissemination, not only on Weibo and WeChat, but also by quietly changing the interface of the APP.

It was also a hot topic of marketing not long ago. NASA announced that it had discovered another "Earth" that is most suitable for human survival so far. The Earth is in love, and single people have suffered tons of harm again.

This time many companies took advantage of the love earth to spread the message on Weibo, but Alipay did not just spread it on Weibo, it quietly changed the main interface of the APP to look like the earth. Although the blessing package is just a daily necessity APP, doing so will give users more goodwill.

3. Too many competitors taking advantage of the situation? It doesn't matter, let's find a place to build momentum

The hot topic is so popular that the Weibo posts are drowned in the sea of ​​people. What should I do? It doesn’t matter, you should still take advantage of the momentum, but after taking advantage of the momentum, you should find a point to create momentum.

In fact, I really want to cite the example of Acfun. Acfun did an EVA special topic last month, but it only changed the EVA interface on the web side and did not change it on the APP side. So, we can only talk about Alibaba again.

Taobao Mobile recently changed its entire interface to look like Doraemon to promote its Doraemon store. It also created a special page entrance at the top banner. The special page is designed to look like a floor plan of the neighborhood in the Doraemon animation. Now that special banner is gone, the screenshot of the page is not posted here. However, after entering the special topic, Xiao Wai felt that he was not very satisfied with the experience results, which was a bit regrettable.

Content is often the most important part of an APP, but how to make your APP "live" and become as "full" as a person may require CPs to consider more in combination with their own APPs~