Five common misunderstandings about APP promotion and download, have you fallen into them?

Misconception 1: Thinking that code release will cause core data loss

Installing codes is old news to Internet marketing . Whether it is search or DSP , how to monitor the results brought by advertising, all of this is thanks to the code. The code is like a camera on the road. Only when a vehicle is photographed by it can the traffic system recognize that the vehicle has passed.

Based on the monitored data, we can clearly understand how the advertising strategy should be adjusted to improve the overall marketing efficiency. The analysis results of hundreds of advertising projects carried out by the Pinyou research team in the past two years show that the conversion rate of advertisers who add codes can be increased several times or even 10 times after optimization.

However, some advertisers worry that releasing codes will result in data loss or insecurity. This is actually a misunderstanding. The role of the code is to monitor indicator data, such as overall download volume, activation volume , conversion volume, etc., but for user personal information, the code will automatically filter and encrypt it in the system to ensure the security of user information. After obtaining the user's device ID, Pinyou will use big data to analyze the device's previous behavior, calculate and determine the user's attributes, and then optimize and screen the account based on the user's attributes.

Myth 2: Thinking that launching APP through a single channel will be more effective

In the past, there were two mainstream channels for early APP promotion . One was to increase exposure by voluntarily participating in free activities in the application market , and the other was to promote through paid channels . Currently, the amount of paid promotion mainly comes from banner interstitials, push , and point walls from online alliances and various SDK platforms. However, as mobile phone users, they are usually easily disgusted with this form of advertising. Naturally, the final quality of the delivery will also be questioned by customers, and user retention , usage time, etc. are often difficult to meet satisfactory expectations.

DSP is a marketing method based on the user's perspective, and its key core is "people". Marketing no longer involves buying media as in the traditional way, but has shifted to buying “target audiences”. Media is the carrier of advertising. The audience for promotion through a single channel is limited, and most of the audience are not the target population, which results in serious waste of promotion resources. DSP breaks the limitations of media by helping you "find people" across the entire network. Pinyou will place advertisements wherever “your people” are.

Misconception 3: Not providing device ID data because it is unsafe

Regarding this misunderstanding, we must first clarify why we need to provide the device ID. The "Device ID Retrieval" function in the Pinyou Promotion Backend can help advertisers find those who have downloaded the APP but have not used it, so as to activate it again. Device ID retrieval has been considered a very effective tool to increase APP activation in practice over the past years. Therefore, providing device ID data has a very positive effect on promotion.

Advertisers are concerned about the data security of providing device IDs, which is the same as the code security issue mentioned above. All device ID data obtained by Pinyou will be automatically filtered and encrypted by the system, and will be used as material for device ID retrieval after data calculation and processing. iPinYou guarantees the data security of advertisers. In the past eight years, iPinYou has served many Fortune 500 companies and more than 20,000 small and medium-sized enterprise advertisers, always putting customer data security first.

Myth 4: Thinking that as long as the number of downloads is large, the effect is good

Many APP download advertisers blindly focus on user download data, believing that as long as the download volume is large, the effect is good. In fact, compared with the number of downloads, the user's behavior after downloading is more critical, including APP activation, registration or purchase, etc. This indicator is called "user loyalty."

The result of focusing only on user downloads is: there is a cliff-like loss of users after an explosive growth, and users cannot be effectively retained, resulting in a large amount of resource waste. In serious cases, it may even affect the survival of the APP.

Myth 5: Thinking that monitoring and optimizing marketing results is meaningless

For DSP marketing, data monitoring and strategy optimization are of great significance. The promotion expectations may be achieved in the early stage, but with the changes in the market, environment and user needs, the channels that once worked well may become ineffective. APP developers must monitor and optimize the marketing effects in real time through the platform provided by the service provider, understand the reasons for the failure (price, location, product factors, etc.), and make timely responses and adjustments.

Due to the lack of professional technical personnel to guide product promotion, APP promotion often mixes mobile Internet promotion with traditional promotion, resulting in excessively high promotion costs and poor results.

APP promotion suggestions :

When promoting mobile apps, you should “play the long game and catch the big fish.” No marketing method can "bring results quickly". For DSP promotion methods, early traffic detection is particularly important. Only after you understand through data what kind of traffic your product is suitable for can you make continuous adjustments and gradually achieve the best results.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @峰彩在线DSP is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map