Short video advertising operation monetization conversion method!

The main purpose of Kuaishou/Douyin promotion is to promote our own brand through Douyin, attract our own fans to realize traffic monetization, and divert traffic to Taobao stores and JD stores through Douyin to achieve purchase conversion. It is estimated that Douyin may become a super APP product like QQ, WeChat and Baidu in the future. There is such a trend at present. The promotion of Tik Tok is already very popular and will probably be even more popular in the future. When we do brand promotion, we must find ways to gain fans from Douyin so as to achieve our brand marketing and promotion goals.

Three steps to play TikTok

1. At present, Douyin is still a traffic depression.

Traffic has become the core keyword for enterprises in 2019. It is also the core keyword for e-commerce companies and Taobao stores, JD stores, and Pinduoduo sellers.

Customer acquisition cost is also an indicator that e-commerce sellers pay most attention to.

The ability to continuously acquire customers at low cost is the most core ability in e-commerce sales.

WeChat, Toutiao, Baidu, and Douyin are the main sources of traffic.

The control is getting stricter and the price of Baidu is getting more and more expensive.

As a result, Douyin has become a favorite of many Taobao and JD store sellers. ‍

2. Can Douyin bring effective customers to e-commerce?

Logically, we should analyze it this way.

(1) User portrait analysis

Who are the main users of Tik Tok?

Who are the main users of e-commerce?

Do the user profiles of the two overlap?

Are the goals of the two consistent?

After doing this analysis, it will be easier for you to make judgments.

(2) Business goal analysis

Whatever we do, we must have clear goals.

What is our core goal when promoting on TikTok?

We have to get this straight.

Is it for PR? Or is it about traffic conversion?

At present, Douyin should still be in the traffic bonus period.

If you can create very sophisticated short video content and master certain Douyin operating rules

Video, you can get very beautiful data.

But how to convert?

This is a problem that plagues many educational institutions.

(3) Conversion is the key

How to convert users on Tik Tok? This is a big problem.

Many people have taught me a lot of tricks

Every e-commerce company should find its own way to convert

Any Douyin operation without conversion is "playing rogue".

When it comes to e-commerce, users don’t have to consider geographical issues, which is good.

3. Content is the driving force, and this will never change.

Content is 1, operation is 0. Only with high-quality content can operations make sense. Otherwise, no matter how many zeros there are, it is still zero. Tik Tok, Baidu, Toutiao, and WeChat are all intermediate carriers. There are many different ways to operate.

As technology advances, different platforms will emerge at different stages. The mechanism of each platform will be different. If you can seize the early dividends, the results will be very significant. E-commerce should invest its greatest resources into content. Develop competitive content and provide good teaching services. The traffic will come naturally.

Summarize:

① Tik Tok is a traffic depression and also has certain dividends.

② When operating Douyin, you must have a clear goal in mind. Design operational strategies based on goals.

③Conversion is the key point in operating Douyin.

④Every e-commerce seller must find his own traffic matrix.

Author: Network

Source: Internet