How to choose a reliable Douyin agent?

Weibo, Weibo and Douyin have become the standard for corporate new media marketing. The Douyin platform has been evolving and becoming more and more commercialized, attracting many brands to join. Especially this year, Douyin has shown momentum and its popularity seems to surpass mini-programs and WeChat. Douyin operation service providers have also sprung up like mushrooms after a rain.

There is a huge difference between an official corporate Douyin account and an ordinary influencer account, and the strategies and routines are also completely different. The data of many corporate Douyin accounts is worrying. They appear to be very amateur in video planning, creativity and production, lacking a creative main line, and the content is pieced together. Most of the content is done part-time by the company's internal new media editors. Although they seem to have hundreds of thousands or millions of fans, they are actually general fans and have a very low conversion rate.

Douyin agent operation , contact Qinggua Media official

In this case, far-sighted companies will choose to outsource to Douyin operation service providers. So, what can Douyin operation service providers do? How to choose a reliable partner?

1

First of all, the most initial requirement for enterprise accounts is Blue V certification, which allows us to increase the length of videos from 15 seconds to 1 minute, allowing the products to receive longer exposure. Companies with official websites can also place official website links of their own corporate websites.

Douyin account certification can increase the length of videos and also has 13 corporate rights. What are the specific benefits?

Account privileges: No suppression of marketing content in terms of account or content

Certification guarantee: blue V logo, unique nickname, top search result

Content privileges: one-minute long video, promotional video pinned to the top of the homepage

Marketing components: official website link, phone calls

Private message privileges: no upper limit for private messages, private messages are not collapsed, and private messages can have custom replies

Comment management: reply to comment, delete comment, pin comment

Data security: home page data, video data, and interactive data in three dimensions

Store exclusive: POI traffic page claim, store homepage decoration, event card function

E-commerce exclusive: product information sharing function, product showcase e-commerce conversion component

Therefore, getting good at Douyin authentication is the first step, and it is also the basic work that the agency operation company can help achieve.

How to authenticate? Douyin certification guide:

Certification link: renzheng.douyin.com

1. Business license, official letter of certification (the official letter can be downloaded and printed during the certification process), official seal

2. The company directly stamps the official seal and uploads the official letter.

3. If the self-employed business owner does not have an official seal, the legal person shall sign and stamp his/her handprint. Upload the front and back of the legal person's ID card

4. Now there is no need to do it in public, you can pay via Alipay online, the annual certification fee is 600 yuan. (Pay directly to the official)

5. “Specifications for filling in the name of a self-employed business: 1) If there is a name, write the full name; 2) If there is no name, write the name of the legal person.

2

Secondly, to operate Douyin corporate blue V account, the specific work is:

Positioning analysis: product positioning crowd labels, brand positioning helps merchants specify strategies

Basic services: Open enterprise account Blue V application and certification

Filming and production: Explore user group needs based on corporate brands and product attributes, and build scenes and position short plays or short films of different types, including family, life, and workplace.

Account operation: reply to private messages, daily maintenance and updates, and off-site traffic tracking

Word-of-mouth building: Conduct targeted video promotion to increase video traffic and interaction

Monitoring and feedback evaluation: summarize the monthly operation status and provide standard analysis copy every month

3

Furthermore, after receiving the account, what specific things does the outsourcing company need to do to operate the Douyin account?

1. Account operation: Analyze user needs and corporate brands, conduct positioning, and formulate strategies; including corporate Douyin accounts and other business certification applications; daily operations, first maintain the account for at least 3-5 days to simulate real-life behavior, such as likes, comments, shares, and online time for watching live broadcasts

2. Marketing planning: Customize content based on brand product characteristics, create topics and engage in traffic marketing to get more people involved in the event. Positioning video shooting style: practical, funny, heartfelt, curious, etc.!

3: Filming and production: Determine the topic and script, explore the needs of user groups based on corporate brands and product attributes, and position short dramas or short films in different categories including family, life, and workplace. Shooting tools: bracket, camera, lighting, scene, costume, props, makeup

4: Internet celebrity CEO: Customize daily light-hearted and humorous content for the CEO to promote and expand the company's influence.

5. Tik Tok views: High-quality content, through its own customized promotion traffic, and then forwarded through short video platforms, WeChat public accounts, Weibo and other platforms to create popularity

Complete the accumulation of original fans, form a matrix through regular release of original short videos and fan interaction, and attract new fans!

4

How to judge whether a Douyin operation team is reliable?

First, look at the team. For a mature Douyin agency, the general team configuration should include: director, screenwriter, photographer, editor, special effects artist, actors, customer service, and promoters! Especially the core founding members, do they understand new media, short videos, and marketing planning?

Second, look at the cases. When choosing a service agency, you can carefully study the other party’s team composition, previous cases, and data on excellent cases. If appropriate, you can also look at previously signed contracts, the level of the client, etc. For example, there are cases where a video reaches 100,000 followers and 10 million views in three months. Small operating companies do not have the confidence and strength to do so.

Third, look at the package. Many service providers have multiple packages to choose from. The package list corresponds to different price ranges. The monthly fees for real shooting on the market range from 20,000 to 100,000. It also depends on the city. The labor costs and venue costs in first-tier cities are high, so the package fees are naturally slightly higher, which also means that the team talents are more professional and excellent.

Fourth, look at professionalism. Generally, companies with larger scale can efficiently integrate advantageous channels and resources within the entire industry. They can provide customers in various fields with precise, professional and in-depth one-stop new media marketing solutions.

5

When communicating with Douyin's operating service providers, you can judge whether they are professional based on their planning ideas. We have summarized the following basic principles for reference:

1. Tik Tok content should be entertaining:

Tik Tok is originally a social platform that consumes users’ fragmented time and provides users with a place to have fun and relieve fatigue. Therefore, the content must be entertaining and easy to understand. After all, users can swipe you away from the screen in just one second. There is a saying in education that goes "teaching through entertainment". Companies should present their products to users in an interesting way.

2. The content must be hot:

Because once it becomes a hot topic, it means that many people are paying attention to the event during this period, and some people who don’t know about it will also take the initiative to pay attention to it, because everyone is afraid of being regarded as outdated. To put it another way, people have a demand for hot topics, and they will of course watch the content of whoever is likely to meet their needs. For a company, how can it easily give up such a good opportunity to show its face? Especially the currently popular TV series and movies, which are simply little tools for expressing and flaunting oneself.

3. Follow the hot topics on the Douyin platform:

Tik Tok will regularly update topics and recommend some soundtracks. Because these are topics and music recommended by Douyin itself, and as the saying goes, good things should be kept within the family, the platform will give these topics and music some traffic, so if you use this topic and this music, you are very likely to gain the favor of Douyin. Looking at all the young men and women who suddenly became popular on Tik Tok, which one of them didn’t use popular music and hot topics?

4. Storytelling, interactive, and easy to imitate

Different from Weibo and WeChat, Douyin, which is more fragmented and video-based, can support more story-telling content and interact with fans more efficiently and directly. Good content is also more likely to be imitated.

5. Ensure the quality of each frame and improve the completion rate

The recommended video length is 15 seconds or less, and each video must quickly get to the point, making full use of every frame of the picture, and attracting users to stay until the end through plot reversals. Otherwise, users will swipe directly to the next video. If the completion rate is low, the video will be considered low quality by the algorithm and will not be recommended by the system.

Short videos will continue to be a huge trend in the coming period, and many first-line brands are still eager to try. Shooting and operating short videos will become standard for companies in the future. Now, Douyin must be launched!

Douyin agent operation , contact Qinggua Media official

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Author: Tang Xiaohan

Source: Tang Xiaohan