Mysterious and profound, the door to all wonders. There is a kind of business in China. It’s hard to say what product it sells, but many people are willing to pay for it. Moreover, this business is so extreme that the poorer people believe in it more, and the richer people believe in it more. Story 1: Xiaobai is a post-90s who works in a factory. He didn’t feel anything in the first few years, but in 2020, he was about to turn 30, and his family started to urge him. What are you urging for? To urge someone, to urge money. Working 10 hours a day and having only one day off on weekends, he doesn't even have a break when he's busy. He occasionally checks Douyin, but when he sees people on it making over 10,000 yuan a month, and then he looks at himself, who works so hard to only earn a few thousand yuan, he becomes more and more anxious. One day, Xiaobai saw a fortune-telling video on Douyin, and the comments all said that his predictions were very accurate. So, Xiaobai added the "master" on WeChat, wanting him to calculate for him when he would get rich and get married. However, after adding the "Master", he still failed until the next day. Xiaobai thought: It must be because there are too many people adding "Master". The next day, Xiaobai couldn't wait to ask the "master" to help him tell his fortune, but he received a price list instead. The "Master" said: "If you want to know your destiny, you need to practice virtue. Everything you want to know is inside and outside." At first, Xiaobai thought it was free. He hesitated for a while, looked through the "master's" circle of friends, and saw that the master looked very professional, so he transferred the money according to the price list. It’s not much anyway. It’s a good deal to spend a few hundred dollars to understand your fortune and marriage. The "master" was very professional. He asked Xiaobai to send his birth date and palm pictures. After a while, a picture was generated and sent back to Xiaobai. The whole process took about two minutes. Xiaobai was very happy. The picture said that he would become rich within 10 years and his marriage would come to fruition within five years. Now he could go home and give an explanation. Story 2: Xiao Hui is also a post-90s generation, but he has been married for two years and works as a chef in a restaurant. Half a year ago, his wife became pregnant, and Xiao Hui worked even harder, hoping to earn more money for milk powder for his future child. Recently, Xiao Hui's wife told him that the child's name is very important and he must be given a name before he is born. Xiao Hui believed in these things very much. He had read in an article about divination that a name would determine a person's destiny. Because the name given to him by his parents contains the word "gray", his life has always been gloomy and there has been no improvement, especially in his career. So, Xiao Hui discussed with his wife that they must give the child a good name to change his future destiny. Xiao Hui usually likes to search for things on the Internet. He searched a lot on search engines and found that there are many platforms for naming children, but the free ones are definitely not reliable, he thought to himself. Xiao Hui suddenly remembered that a few years ago, a colleague of his had a child. He heard that he also asked someone to give a good name to the child. Later, this colleague's career suddenly flourished and he even bought a house in the city. So, he finally found his colleague's WeChat and asked him about the channel for naming. The colleague generously gave Xiao Hui a business card named "Master". Xiao Hui expressed his gratitude, thinking that at least this one was reliable! After some consultation, I found out that the naming "master" charges a low fee. Just to get a lucky number, I just sent a red envelope of 888. Xiao Hui transferred the money without saying a word and sent the birth dates of both husband and wife. Within a few minutes, the "master" sent three available names, and Xiao Hui was filled with gratitude. Story 3: Lao Hei was born in the 1980s and runs a clothing wholesale business. When e-commerce was booming a few years ago, he took the opportunity to make a fortune. Lao Hei is also a cultured person, who firmly believes that hard work is more important than anything else. Although his family had fortune-tellerd him when he was a child and told him that he would become rich, he could also easily lose money. Until this year, Lao Hei found that business was becoming increasingly difficult. The previous clothing wholesale suddenly lost its market, and many downstream channel merchants engaged in e-commerce changed their careers to engage in self-media, and the efficiency of wholesale factories became worse and worse. Moreover, there were frequent unpleasant things at home. His wife always quarreled with him and talked about divorce at every turn. The cost of the children's elementary school was getting higher and higher, and Lao Hei realized that he was running out of money in his account. Lao Hei was very rational at the beginning, but he had more and more worries and troubles. His wife at home didn't know what medicine she had taken wrong. In desperation, he could only complain to his old mother who was far away in his hometown. His mother told him that maybe he had been too lucky in the past few years and now it was time for him to "lose money". This was his fate! "Impossible, I don't believe in that nonsense!" One night, Lao Hei drank some wine and reviewed the first half of his life. It was indeed smooth sailing. He opened a clothing wholesale factory after graduating from university. Although it was not large, at least he made some money. Why has he been so unlucky in recent years? Is it really his fate? Lao Hei suddenly felt that maybe he should do the math. So, Lao Hei asked his business friends, who were all physical bosses. They also thought that Lao Hei should have a fortune teller done for themselves, and recommended a "master" to him. The next day, Lao Hei went to the address left by the "master" and paid tens of thousands of yuan in merit money as required. The "master" said to him: "You don't have to tell me about your story. Close your eyes and meditate for two hours first." Later, the "master" told him that everyone has hurdles that they cannot overcome, and you need to calm down. Life is still long, and what belongs to you will eventually belong to you, so don't be impatient. After listening to it, Lao Hei felt that he understood something, but also seemed to be missing something. Maybe this is what a master is. The above characters, Xiaobai, Xiaohui and Laohei, are purely fictional, but the business is indeed real. How mysterious is the business of metaphysics? Product side: It is a virtual product that cannot be seen or touched, and it has a long history and has existed from ancient times to the present. It can be used to explain any pleasant or unpleasant event that occurs. Having money, being poor, marriage, illness... all problems can be found in it, and it can meet all "needs". There is no pricing standard for metaphysical products because the cost can be high or low. We usually calculate the profit of a product = average order value - cost. When these two factors do not have an accurate range, the profit is naturally difficult to calculate. Traffic side: Everyone experiences troubles almost every day from the moment they are born to the moment they grow up. If there is a demand for solutions to troubles, there will be a market for them. According to statistics, 300 million people had their fortunes told in 2019. This is only the number that can be counted, and the majority are not included in the big data. Note that this is only a one-year statistic. In the past, when we sold a product, we always had to pay attention to precise traffic. For example, Melatonin is for the elderly, and diapers are for children. What about metaphysical products? Its customers are of all levels, including the elderly, children, men and women. No matter you are a salaried worker earning a few thousand yuan a month or a local boss earning a million yuan a month, everyone is willing to pay for it. Conversion end: When we buy something, we always emphasize "getting". For example, buying food solves the problem of hunger, and buying clothes solves the problem of covering oneself. Then what does metaphysics solve? This is also metaphysics in itself. It is obviously seeking wealth, but in fact it is just getting a direction that everyone may know; it is obviously seeking marriage, but in fact it is getting something that may happen. The most important thing is that you cannot refuse it or deny it. Many people even regard it as nourishment for life. The most important thing is that this product will always have a group of loyal fans without any market education. They believe that there must be something in that place that can satisfy what they want. What’s even more amazing is that the bigger the doubt, the less people trust free things, and they are willing to pay a huge price to find that thing. In China, metaphysics includes fortune-telling, naming, divination, physiognomy, feng shui, real estate, dream interpretation, marriage, fortune... In foreign countries, metaphysics includes tarot cards, constellations, numbers, astrology, playing cards... The most mysterious thing about metaphysics is that it is similar to feudal superstition in form but far from it in spirit. Formal metaphysics is similar to psychology, except that there are more visible reference points, which makes everything seem reasonable and well-founded. But now, 9 out of 10 fortune tellers are amateurs, and the only one has only studied for a few years. So how do they make money? This is the charm of the Internet information gap: 90% of the problems in a person’s life can be explained by metaphysics, and 90% of the problems can be answered through search engines. This is their secret to making money. With the development of technology, new products such as AI fortune-telling and AI naming have emerged. There is never a good or bad project. As long as there is demand, there will be a market. There is no need to say more about the other things. As for metaphysics to me, I can believe it or not; and I can also believe it or not. But one thing is certain: people who do metaphysics projects really make money. |
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