The thinking strategies that must be learned for promotion and traffic generation, let’s talk about how to generate traffic currently?

In the Internet age, everyone only recognizes four words: "traffic is king" , but the cost of traffic is now getting higher and higher. How to attract more accurate traffic in a low-cost way is a topic of concern in the Internet circle. Many people only have a vague understanding of the idea of ​​traffic generation, so they have been struggling on different platforms. Today, when they hear that a certain platform has a good traffic generation effect, they go to this platform.

Tomorrow I heard from a friend that a certain platform had a good traffic-generating effect, so I switched to another platform. The result was that after all the hassle, I only attracted a few people to WeChat and exhausted myself. So many friends come to ask me that they are too confused. Today I will talk about how to do the current traffic generation.

The thinking strategies that must be learned for promotion and traffic generation, let’s talk about how to generate traffic currently?

1. Summary of problems with poor drainage

In fact, for many people, it is not that traffic generation is difficult, but because you don’t know the underlying logic of traffic generation. You don’t know the innermost logic of drainage, and only know the superficial answers, which cannot solve the fundamental problem of drainage.
The real drainage is the attraction between different classes. People from higher classes have the charm to attract people from lower classes, and people from lower classes will take the initiative to approach people from higher classes. If you want to attract traffic violently, you have to show your high-class charm.

To strive to create a high-level display, we must first focus on one platform, dig deep into the platform, and deeply understand the platform rules.

Let me ask you a question, what is drainage? Many people don’t understand what drainage is, and sometimes they are confused about what they are doing.

Traffic diversion is the process of directing traffic from public domain platforms to private domain platforms, bringing people who are taking large classes outside into their own small classrooms.

There are many public domain platforms, such as Baidu, Toutiao, Douyin, Xiaohongshu, etc. These platforms can be said to be traffic pools. The size of the traffic pool is determined by the number of users and the time users use the platform.

Take Douyin for example. Why did everyone say that Douyin is a huge traffic pool before? It is because Douyin has a large number of users and a huge number of daily active users.

This shows that Douyin is a very active traffic pool, so everyone wants to get a piece of this traffic pool.

However, the bigger the traffic pool, the better. A large traffic pool means a lot of traffic, but it also means that the traffic is mixed. You cannot tell how much of the traffic in the traffic pool is the traffic you can convert, and how much is from people like you.

Therefore, before we divert traffic, we should first understand the precise portrait of the user group to be diverted, and then consider which platform to divert traffic to.

2. Analyze the psychology of user groups

Let’s talk about what issues need to be considered when profiling user groups.

1. What kind of group are your targeted users? What are their regions, educational backgrounds, and genders?

2. What are their hobbies and what kind of things can we prepare to attract them and convert them into our own traffic.

3. What is the product price they can most accept? How many of our courses are acceptable to them?

4. What are their needs for our products?

5. What kind of lifestyle do they have and what kind of attitude towards life do they have?

6. What can best hit their psychological pain points?

When doing anything, we have to find the other party's weaknesses in order to know how to proceed. When facing these traffic, only by knowing the other party's psychology and where their weaknesses are can we better guide the traffic. The more and more detailed you know, the better and more accurate fans you can attract.

You obviously want to attract online earning fans, but because you don’t know the psychology of these online earning fans and don’t know what to give them, you just say, “I sell online courses.” How can online earning fans easily add you?

By thinking about the above questions, we can roughly know our user portrait. In the early stage, we must insist on diverting traffic in a traffic pool. Don’t be too eager to get ahead while having the best in your pocket. Just because you see others are doing well in attracting traffic on Toutiao, you won’t do that on Douyin today. This is not right.
If we occupy a certain traffic pool, we can always find our own small traffic pool within it.

3. How to set up bait for traffic generation

There is a very important thing in traffic generation, which is also a headache for everyone, that is, how can we let the other party add our WeChat directly?

The first method is the most common one, which is to copy and paste. You can find the words and articles of your peers in the group, forum or other platforms, and directly copy the articles or words or words of your peers and use them. Make a slight change in it to avoid your peers directly reporting you and having your account blocked.

The second method is for self-media to wash articles by collecting articles from major platforms, mixing the articles, combining them into new articles, and posting them on the drainage platform. One advantage of this is that in the process of doing it yourself, you will have a good understanding of drainage and the online course project you are currently doing. Once you understand it, you can do it better.

The third method is more difficult, but also the best one. By reading these articles, you can have your own unique ideas and write original articles with your own unique viewpoints. Such articles will not only get likes from fans, but also fans will come to you actively.

The more exciting and valuable your content is, the more trusted it will be, and the higher the quality of your fans will be. This may be difficult for beginners, but when you read more and write more, you will naturally have a lot of ideas. New and exciting ideas are more attractive, and good methods can be trusted by others in an instant.

4. Increase the efficiency of drainage through humanized bait design

The design of fish hooks has its own routines, which need to start from human nature:

1. First, introduce your self-worth and explain that your class is higher than the other party’s.

2. The benefits are very good and you can get them by just adding our WeChat

3. This benefit is very scarce and only the first 50 people can get it.

Combining the above three points, the script you write will be very attractive to others to add you on WeChat.

Hello everyone, I am xx. I have made xx achievements in the field of xx. If you are interested in me, you can add my WeChat XXXXX and I will give you xxxx for free. Only the first 50 people are eligible, first come first served. Grasp the other party's psychology, make corresponding adjustments, optimize the intermediate steps, and traffic generation will become a very simple thing.