Kuaishou advertising account has low traffic? Kuaishou advertising optimization guide!

What should I do if my Kuaishou information flow advertising account has low traffic? Kuaishou advertising bid is normal but does not consume. How to optimize it?

Recently, many friends in the information flow exchange group have been asking questions related to Kuaishou’s information flow advertising.

Regarding how to solve problems encountered in Kuaishou’s information flow advertising and how to optimize it, this issue will share with you specific ideas and methods from the two aspects of new and old plans/new and old materials.

How to optimize Kuaishou information flow advertising - new plan/new material

New plans/new materials have low traffic

1) First check whether the new advertising plan has been approved, whether the new advertising plan/group is enabled, whether the daily budget is too low, check the basic settings of the account, and increase the daily budget appropriately.

2) Check whether there is too much orientation and relax it appropriately. NOTE: Observe the planned number of exposures 1-2 hours after release.

3) Whether the content of Kuaishou’s information flow advertising video is consistent with historical materials. This involves the issue of material duplication rate. If you have already run a certain amount of material and you create a new plan using this material, then it will not run. You can replace it with new material.

Note: The material and video plot can be the same, but the protagonists of the filming must be different. For example, if we are shooting oral material, several people will play the same content, but they are different materials.

4) Check if the account's OCPM bid is too low. You can increase the target conversion bid appropriately (5%-20%) and adjust it every 3 hours.

5) Check whether the similarity of the materials is too high. If the same material is released in multiple plans at the same time, it will lead to mutual squeezing and competition, which will lead to less traffic.

How to optimize Kuaishou information flow advertising - old plans/old materials

Old plans/old materials have high ECPM but low consumption

The click-through rate and conversion rate are very good, the bid is not low but the consumption is very low

1) Check whether there is too much targeting. You can loosen the targeting appropriately and observe the number of ad exposures 1-2 hours after loosening it.

2) Whether ECPM continues to decline every hour and whether CTR continues to decline every hour. This requires us to observe the data over a long period of time to see whether it is declining continuously, especially the click-through rate and conversion rate. You can try changing the video cover.

3) If the quality score of Kuaishou’s information flow ads is too low, if there are too many negative feedbacks, or if the advertising materials are too misleading and false, you can try to modify the video content.

4) Check whether the actual CVR conversion rate is low, whether the video leads to downloads, whether the video is highly relevant to the page content, and whether the download address/form submission is smooth.

5) Check whether the new plan also uses the old plan’s running materials, causing competition for traffic between advertisements.

According to the above operation optimization ideas and methods, you can help you solve most of the problems of Kuaishou information flow advertising traffic. Of course, this is just a general idea. The specific operation depends on your specific account situation.

There are thousands of accounts, and each account encounters different situations, so it is impossible to list each one in one article.

For Kuaishou advertising , please contact Qinggua Media official