B station advertising account opening process, B station advertising display

The information flow ads on Bilibili are placed and managed independently by users, and payment is based on the advertising performance. The flexible billing and management methods allow customers to independently control the placement of ads and more effectively improve the return on investment.

• Bidding advertising display mechanism of B station

1. Multiple ads in the same position are ranked based on CPC bid and CTR.

2. Display ranking = CPC bid * CTR

• Bidding advertising fee deduction mechanism of Bilibili

1. After the user clicks on the ad, the user's account will be charged in real time

2. The deduction price is based on the user's actual bid

CPC delivery:

1. When doing CPC delivery, you need to select the bidding method at the planning level: CPC

2. After creating a new CPC plan, configure the location, targeting (supports up to 2 targeting items), and bid in the delivery unit.

3. The current bid floor price is set to 1 yuan. If the bid is too low or the click-through rate is too low, resulting in an eCPM of less than 5 yuan, the creative will not be displayed.

• Introduction to the B-station advertising access industry

There are industry restrictions on the placement of advertisements on Bilibili. The following industries are restricted industries and cannot be placed on Bilibili. Enterprises in industries other than the following that wish to place advertisements on Bilibili can contact Quefan Network to learn about the details of the cooperation.

【High-risk restricted industries】

Advertisements for medical drugs, medical devices, and medical institutions; advertisements for health foods; disinfection products; advertisements for pesticides, veterinary drugs, feed, and feed additives; advertisements for alcohol; advertisements for products or services with expected returns on investment, such as business invitations, and real estate; advertisements for crop seeds, tree seeds, grass seeds, breeding livestock and poultry, aquatic seedlings, and breeding; finance; adult products; chess, cards, and mah-jong; KTV, bar-type entertainment venues, and massage; fireworks and firecrackers, and funeral ceremonies; religious supplies; and certificate and seal engraving.

【Law prohibited industries】

Industries that violate public order and good morals and national laws and regulations are prohibited from being promoted on Bilibili.

【Competitor and brand cooperation protection industry】

It is necessary to report and confirm with Bilibili’s advertising sales department.

• Examples of high-quality industries suitable for B-station advertising

1. Mobile games. Mobile game users are highly compatible with Bilibili's user group. By placing mobile game ads in Bilibili's mobile information flow ads, the landing page can be set as the download page to attract users to download and increase the number of mobile game users.

2. E-commerce: Young people born after 2000 are also the main force of online shopping. Through the information flow advertising on the Bilibili platform, users can be guided to directly enter the platform to make purchases.

• B station advertising account opening

To place ads on Bilibili, you need to open an account and recharge at Bilibili’s advertising agency. Only after completing the account opening and recharge can you place ads on Bilibili. You can open an account for Bilibili advertising at Qinggua Media. The following is the account opening process.

1. Consult customer service regarding matters related to advertising at Station B;

2. Discuss cooperation details;

3. Make a deposit;

For more advertising cases at Station B, please contact Qinggua Media official