12 sales promotion tricks, learn them!

Last week, a friend on Zhihu asked Su Yan a question: " Our company's ** product will expire in 2 months. It has not been selling well before, and now there is a large warehouse full of products left. The boss asks me to find a solution every day. I really have no idea. Is there any way to sell the goods as soon as possible?"

This problem is not an isolated case. Many companies have this problem. There are many reasons for this problem, such as the company being overconfident and pricing too high; the boss refusing to lower the price for fear of not making money; the product price not matching the price acceptable to the target group; or there are problems with product quality, etc.

There is no medicine for regret in the world. Since your product is unsalable, you need to find a way to clear the inventory as soon as possible. After all, only when the product is sold can you make a profit, so it is necessary to use promotional methods appropriately. After all, only by making a profit can the company become better. If your company is also facing the problem of unsalable products or products that are more than halfway through their shelf life, then you need to read the following content carefully. In response to this problem, Su Yan has compiled 12 sales promotion tips to give your slow-selling products a shot of adrenaline !

1. Pricing promotion

The so-called pricing promotion starts with the pricing of the product, using uniform prices and special prices to attract consumers to shop without discrimination. Just like an offline 2 yuan store, consumers can shop with confidence because the shopping threshold is very low and the prices are the same. Use full-amount promotions to increase product sales and sales, such as 35 off for purchases over 100. Full-amount promotions can effectively clear a large amount of inventory. After all, in order to make up 100, consumers need to buy a few more products.

2. Reward promotion

Reward promotion is easy to understand. It is to let consumers see where the benefits are for them . For example, applying for a free trial and writing a trial report; participating in product activities to get a chance to get a free order; the evaluation rebates commonly used in e-commerce; group buying and giving away certain gifts when a certain number of products are purchased, etc.

3. Commemorative promotion

The so-called commemorative promotion is to give sellers a reason to promote sales. For example, holiday promotions; promotions for members; store anniversaries; fixed half-price promotions on the 15th of each month, etc. If sellers promote products without reason, it will give consumers the intuitive impression that there is something wrong with your product.

4. Value-added promotion

Added value is already a topic that has been talked about many times, and it has been emphasized repeatedly in Su Yan’s previous articles. The so-called value-added promotion is to use the value beyond the product to attract consumers to buy. For example, customized services; for example, commitments; for example, word-of-mouth marketing, etc.

5. Rewards Promotion

Pinxixi should be the best at reward promotions, right? All kinds of raffles, coupons, bargaining, etc. are available. If you want to know more about how to play Pinxixi, you can check out Su Yan’s previous article "Su Yan: What made the photographer with flower arms fall in love with Pinxixi? 》

6. Leverage promotion

The so-called leveraging means that products use external resources to empower their own products, making them more sellable . For example, by taking advantage of current affairs (Congratulations to Biden for winning the election, all ceiling lights in the venue are 50% off); for example, by taking advantage of celebrities and internet celebrities (G-Dragon fans benefit, spend over ** yuan to get a ring similar to G-Dragon’s).

7. Tipping point promotion

The so-called critical point is to tell consumers the minimum and maximum price of your product . This is a very eye-catching promotional method that allows consumers to see at a glance.

8. Alternative promotions

Alternative promotions are bound to be the opposite of other promotional methods. Others are clearing out their stock, but you insist on promoting that my products are expensive and that cheap products are not good . This type of promotion is not uncommon on Taobao. The more you write "very expensive, but very useful" on the main picture of the product, the more people will buy it.

9. Nominal Promotion

The so-called nominal promotion is to promote products under a name. For example, through charity, if you donate 1 product to a mountain area on behalf of the user, the merchant will donate ** yuan to the mountain area on behalf of the user; for example, through platform promotion, such as the annual Double 11 and Double 12~

10. Seasonal promotions

This is the most common, simple and practical way of promotion. There are still a large number of offline stores and online stores using this promotion method, which shows that it is practical and effective.

11. Limited-time promotions

The so-called limitation is a promotional method that creates a sense of urgency for consumers and encourages them to place orders as soon as possible . This promotion method is very suitable for clearing out inventory in a short period of time, and has excellent effects in attracting traffic and conversion.

12. Promotion by citing examples

Quotation-based promotion is a promotion method that targets product features, such as showing before-and-after comparisons of the product; product features; the speed at which new products are updated, etc.

Author: Su Yan Ben Yan

Source: Suyanpr