Summary of common questions about placing Toutiao ads?

Toutiao ads are information flow ads, which are recommended based on user interests. For example, if a user is interested in sports, the platform will automatically recommend sports equipment ads to him/her. The ads will be included in the information "information flow" and marked with the word "advertisement". If the user is interested, he/she will click on the ad content, greatly increasing the number of ad readings. Since the ads are recommended based on the user's "interest" tag, the accuracy of the ads will also be greatly improved.

1. How much does Toutiao advertising cost?

Toutiao supports charging in the form of CPC and CPM. For specific prices, please contact our online customer service.

2. What is the difference between Toutiao ads and search engine bidding ads?

Both Toutiao ads and search engine ads have the characteristics of precise targeting. The difference is that Toutiao recommends content of interest to users based on their interests, while search engine ads are triggered based on user search terms. The two are different in the data on which their targeting is based. Targeting based on interests and hobbies is based on users' potential needs, while targeting based on search terms is based on users' immediate needs.

3. Is Toutiao advertising a bidding advertisement?

Toutiao ads require bidding. Since there are too many advertisers setting the same targeting conditions and ad spaces are limited, advertisers need to bid. The higher the bid, the more display opportunities they get.