How to use Zhihu promotion to efficiently attract targeted users?

“Zhihu, share your newly made story with the world”

What is Zhihu?

To put it simply, it is a systematized Baidu Knows. In Zhihu, everyone asks and answers questions. Compared with other platforms, Zhihu users are of relatively high quality. Everyone understands this, so I won’t say more.

Therefore, it is precisely by taking advantage of this point that many people use Zhihu to write soft articles for marketing and attract high-quality and high-stickiness precise users. However, if you do not understand Zhihu's review mechanism and rules, your account will be frequently banned or blocked. (Of course, even if you understand it, you still can’t avoid it unless you have tens of millions of fans.)

1. Account Weight

In the "My" interface, you can see your salt value. The importance of salt value in Zhihu is equivalent to the Sesame Credit score of Alipay. Anyway, in general, everything depends on the salt value (face).

The salt value corresponds to the account weight. The higher the appearance value, the higher the account weight. For example, we both posted advertisements at the same time and were reported at the same time, but my salt value is higher. Since you are a new account, your account may be banned, while mine will only be warned, and my posts may not even be deleted. This is the advantage of a high salt value.

So the first step before posting an advertisement is to check the appearance of the product! ! ! Don’t send if it’s less than 400! If your salt value is not enough, you need to maintain your account. Never use a newly registered account and start advertising right away! !

2. How to maintain an account

/So how do you get your salt value?/

The salt value is determined by multiple factors including basic credit and content creation. Therefore, account maintenance should revolve around community building, improve profile information, pay attention to some topics, big accounts, like, and comment on related content. Generally speaking, if you spend some time browsing every day and take actual actions (like, comment, answer, follow, etc.), the salt value can reach 400 in about two weeks. You can start posting soft articles~

3. How to write soft articles?

As long as the answer you write is useful and valuable. Compared with other apps, Zhihu’s tolerance for advertisements is relatively high, but advertisements are still considered violations, so everyone still needs to be careful, do not advertise bluntly, do not pad the word count, and do not plagiarize! !

/How to choose questions to answer/

Choosing a good question to answer is half the battle! If you want to promote Taobao, you will definitely choose topics such as part-time job, Taobao, shopping, mothers, college students, etc. The best ones are those with dozens of answers and thousands or tens of thousands of views. Questions with few answers, low weight, and decent attention are our main production areas.

/Answering routine/

Zhihu will detect the time you take to answer questions, so don't copy and paste, just type it out if you can. Zhihu has an automatic save function, which is very convenient as it can save your answers to draft boxes instantly.

Add more spaces, more paragraphs, and make the formatting clear and easy to understand. Never put large paragraphs of text directly on the page, as it looks ugly. After you finish writing, read it yourself and only publish it if there are no problems.

Be sure to answer with a combination of text and pictures, and use some profit charts and emoticons to make the article more lively.

/I really can't write/

In fact, this is not the case. Everyone has written essays in elementary school. If you say you can't write, it's mainly because you are not serious and attentive. snort. If you really can't come up with a single word, go look at the highly-rated answers, look at what others have written, read a few more, and summarize them into your own. Don't copy it 100%. It is extremely taboo and disrespectful to the original author!

4. Tips for attracting traffic

1. First, you can advertise in your personal profile and directly put the official account.

2. If your answer becomes popular, you can edit the article and leave your contact information at the end, but this is quite risky, so be cautious.

3. Add your WeChat ID in the picture of your answer, use with caution.

It is not recommended to cheat on likes here as it is very risky. However, you can ask a Zhihu celebrity to help you get a like, but the cost is often not small, so use it with discretion.

4. Zhihu has a place to post ideas and leave contact information. It is relatively safer. You can guide them to see your ideas in your answers.

​

source: It's a coconut