Tips for editing and producing popular short videos!

With the rise of short videos, everyone with a mobile phone can become a creator. The forms of short videos are ever-changing, but the ultimate goal is to attract people to watch.

Currently, the most mainstream video formats, and the ones that are easiest to retain fans, are verbal videos and plot videos. Oral videos are mostly used for sharing useful information, spreading knowledge, and communicating skills, and they are also less difficult to shoot.

Drama videos are more complicated, with the script storyline as the core, and the shooting and production difficulties are relatively higher.

Today we will share with you from the perspective of editing and production, these two types of videos, how to edit and produce, and how to present better video effects. We hope it will be helpful to you.

1. Oral Video

The editing and production of popular science courses and promotional videos often require the use of various camera languages ​​and montage transitions, etc., which is a great test of the production level and experience accumulated by video editors.

In comparison, the production of spoken short videos does not involve these packaging techniques. What needs to be done is to cut off the beginning and the end, and remove the characters' pauses and breathing points.

What is a gas outlet? Breathing refers to the meaningless spoken words such as "um", "ah", "oh" etc. that characters often use during video recording.

Because these colloquialisms have no actual meaning and are of little value to the theme of the entire video, they make people watching the video feel that the video sounds unsmooth and unprofessional.

So if we want to make a relatively professional character voice-over video, we must cut out all these pauses and breaths, and make it as close as possible to the tone and pauses of our daily speech.

Take this Kuaishou account as an example (search and follow "Silk Road Like Operation Energy Station" on the Kuaishou app). This video is about the Blue V certification welfare activity of the Kuaishou service account at the time. This requires the rhythm of the entire video to be relatively cheerful, with as few pauses as possible, to give people a sense of urgency and reduce the time for thinking and pauses. Many popular short videos also use this method, the purpose of which is to prevent the audience from having time to think and to guide the audience's thoughts.

In addition, the choice of BGM is also very important. A short video without music will sound very dry. Choosing a piece of music with a matching style can directly make a video have a refreshing effect.

It can be said that if the effect of a video editing is 60 points, then if it is combined with a piece of music with good coordination, the effect of the film can reach 80-90 points. When using music, it is recommended to combine the climax of the music with the climax of the text for better results.

People are very concerned about first impressions, so the cover must be good-looking. People have no resistance to good-looking things. It makes sense that the three views follow the five senses. Choosing a good cover is very important to whether the audience is willing to click the play button.

Summary: Tips for editing spoken-word videos - remove pauses and breaths; add subtitles; add background music; select a cover.

2. Drama videos

After talking about the spoken-word type, how should the plot type be edited? The first thing to do is the same as for voice-over videos, which is to cut off the beginning and the end, and cut out the pauses and breathing areas. The second is to switch the camera in time. Many finished plot videos look awkward. In addition to the actors' acting skills, it is also related to the slow camera switching.

For example, an actor has finished speaking an emotional sentence, but the emotion is muted at the last syllable. If this syllable is not cut out, the entire film will be ruined.

In addition, slow camera switching can also make the entire plot look "pseudo-real". Although most plot videos are planned and filmed in advance, they still need to restore the truth to the greatest extent possible in order to make the entire story easier to empathize with.

For videos of the same plot type, subtitles, music and cover are also essential elements.

Example: *Foreign steel pipe sitcom series

Summary: Tips for editing drama videos - cut off the beginning and the end; switch shots in time; add subtitles; add music; select a cover.

3. Overview :

Vocalized and plot-based videos are currently the two most common and mainstream forms of short videos. Therefore, if you can master the editing and production methods of these two types of videos, it is equivalent to mastering the password for short video traffic.

The common points to be summarized are cutting off the beginning and the end, adding subtitles, and adding sound effects. When shooting, it is recommended to choose the reverse shot or the front medium shot method. If you are a novice, you can focus on building the basics first, that is, making this video first.

Then compare and analyze to find out what needs to be optimized and improve it step by step. If you are still in the beginner stage, considering the cost factor, you can just use your mobile phone to complete the shooting, and the editing can be done with Jianying first. The operation difficulty coefficient is low.

After the first step is successfully taken, we can then solve problems such as the character's wandering eyes, the character not being good-looking enough, and the unsatisfactory sound recording effect. Because these can be achieved by adding hardware devices, such as ring beauty lights, bees or wireless radio devices.