To operate online celebrity content, you need this pretentious "Six Meridians Divine Sword"

At the second Hongmeng Culture·Hongshengwanwu Internet Celebrity Carnival, Sha Jianjun, founder of Yipin Content Officer, shared the "Six Meridians Divine Sword" of Internet celebrity content operation . It is said that this pretentious "Six Meridians Divine Sword" combines his years of image management consulting and service experience for CEOs of related companies. Let's take a look at what this "Six Meridians Divine Sword" is.

The First Sword: Self-examination

He who knows others is wise; he who knows himself is enlightened. Anyone who wants to become an internet celebrity must first conduct thorough and comprehensive introspection, examination, and review. The so-called thorough and comprehensive approach not only means working alone, but also requires the help of people who are familiar with or relatively understand you (family, colleagues, partner, classmates), as well as some classic auxiliary tools for personality and ability analysis (enneagram, color personality, zodiac sign, blood type, etc.) to understand your abilities, strengths, personality, attitudes and the resources around you from multiple dimensions.

For internet celebrities who come from grassroots backgrounds, they need to pay special attention to their most outstanding abilities and strengths. Such strengths can be the attitude of giving it a try. Yes, that’s how Feng Jie came into being.

The Second Sword: Saving People

The so-called people who save others mainly refer to two types of people. One is the internet celebrities of the same type in the market. It is necessary to carefully analyze the communication methods they use, the personality they present, the status, and the degree of popularity among fans. Analyzing internet celebrities of the same type will help to carry out differentiated competition. The other refers to fans. You must imagine or understand the possible audience or fans, their age, income, status, preferences, values, circles, and the context of their usual communication. If you are an internet celebrity who already has a certain fan base, you also need to analyze and understand your fans (well, fans will change) through some surveys and interactions, or even design some highly purposeful activities, in order to find the most appropriate communication content and methods to attract more followers.

The third sword design

After knowing yourself and your opponent, you can start to design the direction, type, style, tone and frequency of your continuous content output as an internet celebrity.

The direction of the content mainly refers to the area and scope of focus.

Content type refers to the established method of output, which is related to the resources and talent of the influencer. When using the PGC team production method, the type of content is usually no longer restricted.

The angle of PGC influencer content output mainly refers to the aspect of content display, whether it is personality or talent, knowledge or ability, taste or morality. For example, some internet celebrities in the fitness field are known for their systematic methodology and their skills in training, while other street fitness experts have attracted countless fans with their various extremely difficult movements.

The style and tone of internet celebrity content are relatively easy to understand. The style can be humorous, funny, serious, or gently rational. The tone can be graceful or bold, it can present the mentality of a loser or it can show the atmosphere of wealth.

The fourth sword creation

After the overall content positioning is clear, we enter the stage of continuous creation of specific content.

You can choose different types of expressions based on the influencer’s personality, field, or abilities. Tell stories, show attitude, and put forward opinions. For live streaming influencers, it is necessary to design personalized expressions, movements, tone, intonation, as well as live streaming clothing and environment layout, etc.

Of course, no matter what type of content you create, it is best to be able to recite and never forget the seven words: new, strange, weird, beautiful, trendy, fun, and cool, because it is the bible that fans of all levels and types support and yearn for.

The Fifth Sword Released

Publishing is often a link that UGC influencers tend to overlook, especially many self-media influencers. Once they become popular through WeChat public accounts, they often neglect to pay attention to the rest of the world or stick to one corner.

As a PGC influencer, you need to fully consider your content publishing strategies, which include publishing methods, platforms, and frequency. The publishing methods can be further divided into live broadcast, community , activities, pure text and picture publishing, etc.

When choosing a publishing platform, you should fully consider the different mechanisms that make the corresponding content stand out on various platforms. For example, Zhihu and Toutiao have completely different algorithms and recommendation mechanisms. Please Baidu yourself to find out what the differences are, otherwise I will be nagging you.

Sixth Sword Interactive

Interaction is the best aphrodisiac to mobilize fans' emotions and lubricate fan relationships. It is also a good way to obtain fan feedback and adjust content. The biggest flaw of UGC influencers in content operation is fast, timely and interesting interaction. Therefore, achieving healthy interaction has become the killer weapon for PGC influencers to win.

The ways of interaction can be likes, replies, comments, rewards, or questionnaires. Any way that can make fans quickly feel a sense of presence and accomplishment is always worth trying.

The Six Meridians Divine Sword of internet celebrity content operation does not have fancy moves, and it all depends on you to respond to the enemy.