How to optimize the programmatic creativity of Toutiao’s information flow?

Programmatic creativity is an intelligent creative tool dedicated to helping advertisers improve creative production efficiency, optimize the quality of creative content, and maximize the value of advertising.

1. What is programmatic creativity - the best creative derivative plan?

Programmatic Creative - Best Creative Derivative Plan is an advertising plan management efficiency tool that is closely integrated with programmatic creativity. Its main principle is: after the advertising plan is updated to the end of the learning period, the system automatically copies the best creative (creative status = exploration completed, best effect) of programmatic exploration to the new advertising plan (custom creative) for delivery. The default state is paused and can be manually opened.

2. FAQ
Q: How to identify derivative plans? Compared with manually copied plans, what are the advantages of derivative plans?

A: The name of the derivative plan is in the format of "derivative plan - original plan name". Compared with the plan of manually copying the best creative, the derivative plan does not need to be reviewed and the plan is approved by default. Advertisers can decide whether to enable the derivative plan based on the actual situation.

Note: There will only be one derivative plan for a programmatic creative plan. The system will regularly (3 hours/time per day) check whether the current programmatic creative plan meets the conditions for opening a derivative plan and perform related operations.