How much does it cost to open an account at Toutiao? How is it charged?

How much does it cost to open an account with Toutiao? How is it charged? For advertisers who are new to Toutiao advertising, it is unfamiliar. In order to let everyone have a clearer understanding of the advertising price of Toutiao and let you know how much it costs to open an account with Toutiao, Dongguan Feng Chao has prepared a Toutiao advertising price list for you, hoping it will be helpful to you.

How much does it cost to open an account at Toutiao? How is it charged?

1. Toutiao splash screen ads
When the App is started, nine carousels are displayed randomly (one of which is a regional carousel). If the background process is not closed, the display interval is two hours. After closing and reopening, random display can be performed again. The revenue from a single ad display is far greater than other forms, and has the least impact on user experience.

1. Sold by day (CPT), 8000 CPM for each carousel display, no charge for overflow

2. One round of ads will be sold in a region. If the regional splash screen ads are not sold on the same day, brand customers can purchase up to 8 rounds of ads per day.

2. Native Information Flow - CPT
1. Sold on a daily basis, displayed in the fourth position on the homepage of Toutiao Recommendation, 4 rounds of refreshes, fixed in the first 4 refreshes

2. Guarantee CPM display volume, no charge for excess, and guarantee 1% click rate. For example, if 4-1 is the fourth position of the first rotation of the day, it will guarantee 55,000 CPM, and the same goes for the other 3 rotations.

3. Native Information Flow - GD
1. Fixed-position supplementary advertising, sold according to CPM, with more flexible delivery. Displayed in the fourth position on the recommended homepage, guaranteed delivery

2. The purchase volume starts at 2,000 CPM per day and is capped at 25,000 CPM. It can be targeted to a certain city and can be monitored to ensure 1% clicks.

4. Article details page

The bidding sales are calculated based on the actual CPM purchase volume (2000<available purchase volume<20000), and can also be purchased based on CPC.