5 tips to improve APP retention rate

Attracting users to download is the first priority after the App is developed, which is also what we often call the purpose of ASO . But today we will extend this a little bit and talk about something more important after attracting users to download – user retention and activity. Good user retention will bring you a large number of loyal users. Therefore, we also did some big data analysis on App retention. Let’s take a look at the following data:

Reasons why users abandon apps

There are many reasons why users abandon an app, and you should be able to get some clues from the app store reviews. Now that you know the reason, how should you adjust the App? It is difficult to separate app development plans from user feedback, but if you want to make a successful app, you need to strike a balance between the two. Below, I’ve broken down 10 reasons why users uninstall apps, along with important solutions to avoid them.

Follow App Reviews

There are many reasons why users uninstall apps, such as taking up too much memory or having a bad experience. After an app is released, if you never optimize it or add new features, users may forget that they downloaded the app and don’t know what powerful features the app has. How do you get this information? The answer again comes from your users.

Please take a moment to read the comments or messages from users. If you can get some clues from user reviews, it will be easier for you to determine the direction of App adjustment and optimization. Negative user reviews are opportunities to help you optimize your app. At this time, you need to make the app user experience better.

Here are 5 tips to help you improve retention.

1. Optimize App memory usage

Before optimizing the App, we can see from the above data that the number one reason for users to uninstall the App is memory issues. To address this issue, consider the following strategies.

Monitor memory usage

It is difficult to find a balance between app performance and memory. During development, a lot of code is compiled and there are many ways and variables that can cause your application to crash and you will receive an "Out Of Memory Exception" message. Sometimes an Illegal State Exception occurs, and you may not know why. There is no way, this is the fate of programmers, looking for problems and causes day and night and trying to solve them. Fortunately, there is a lot of material on both Android and iOS app professional development platforms to deal with these issues. These platforms will discuss how to make apps more power-efficient, more memory-efficient, more efficiently backed up, etc. These professional development issues will not be discussed in detail here.

Avoiding memory leaks

To understand issues regarding memory leaks and be able to better manage them, avoid crashes and errors caused by incorrect data usage. For Android, you can use the memory monitor embedded in Android Studio, and for iOS, there is the Clang static analyzer from Xcode. If you don’t want to be bothered by memory usage creation errors, you can take advantage of the help provided by Google and Apple to create a clean and efficient app for you and your users.

2. Optimize usage operations

The appearance and overall experience of your app largely determines whether users will continue to open your app. Take a look at the following statistics and you will understand the importance of App being simple and easy to use to users.

Emphasis on user experience

Good user experience is an important criterion for measuring App quality. To provide a good user experience, you need to invest a lot of energy, but it is certainly worth it. If your app leaves a lasting impression on users, they will come back to use it when they need it. Good user experience is often reflected in the details. If you don’t know how to improve user experience, A/B testing is a good method . When you receive feedback, you know how to do a good job of user experience.

Guide users well

Try to make your App leave a good first impression on users during the initial phase. The simpler and more intuitive the app is, the better. Try to make an app that even a child can use without a tutorial. In addition, if users spend a lot of time using the App, it may not be a good thing. This may be because the user encountered some difficulties during use or failed to achieve his desired purpose. If a feature of an app takes up a lot of time for the user, he may not use it again. Therefore, we must clarify the existing problems and work hard to solve them.

Avoid typos and grammatical errors

Users generally have a low tolerance for errors within the app or on the app details page. No matter how powerful your app is, a small language error or bug in the program may become a reason for users to quickly uninstall it. If your app supports multiple languages, then be sure to treat translation carefully and check and recheck the app before publishing it.

Use comfortable color schemes

Color has a great impact on users. Colors that are too bright or too stimulating or colors that are similar to the background and text are not desirable. Comfortable colors and pleasing interfaces are factors that retain users.

3. Provide meaningful improvements

Our survey found that 91% of users said that if they saw improvements in the app, they would use the app again. This means that even if a user abandons the app for the first time, there is still hope that they will use it again.

Adding new features

To be more precise, it is not enough to just make minor repairs and modifications. According to ASO+ statistics, 31% of free apps will see a significant improvement in their ratings after updating their versions or adding new features. For paid apps, the proportion is even higher, reaching 40%. Check out the user reviews in the App Store. If a request is raised repeatedly, then you should consider adding it to your plan.

Keep up with the trend of development and design

Make timely changes to the App based on adjustments made by Google or Apple App Store. Developers will receive emails regularly regarding development issues. You need to read and understand the changes carefully and apply them appropriately to your app. You need to keep up with new trends in development and design to attract your users.

4. Offer incentives or discounts

It is of course a good thing if users themselves can use your app frequently. But users will be even happier if some rewards or discounts can be provided. Faced with many similar apps, the one that offers more rewards and discounts will definitely be more likely to retain users.

5. Remind users in time

If everything about your app is perfect, but the only problem is that users are so busy that they forget they downloaded your app and rarely use it. Then you need to send some push notifications to users to remind them to use the app. You also need to carefully consider the appropriate time to send push notifications and use concise and refined sentences to provide meaningful content in order to retain users.

Summarize

The above mentioned are some of the main reasons we found for low user retention. There’s a good chance that it’s the same problem that you’re making over and over again, preventing users from discovering the value of your app. So listen carefully to user feedback to ensure that every step you take is in the right direction.

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The author of this article @Eileen Shi compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!