Several existing problems and solutions for App Store search
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Apple's volatility has only increased recently. The review speed has slowed down , and many packages are still in an unreviewed state . Vests are frequently rejected, products are repeatedly cleared , many developer accounts are blocked in batches , and industry buzzwords are monopolized by large companies. The iOS market is in a state of tension. The only market that remains strong is the trending search market, but the difficulty of operating products to maintain the first place has become a problem again... The ranking of the free list can still be intervened , but the punishment that will come makes many people afraid... ASO can still lead the way for only some words, and it can only take chances for the big industry words... Figure 1: “Legend of Mir 2” keyword ranking Faced with problems like these, I believe everyone has experienced them firsthand. Next, I would like to share my personal views on the specific issues. If there is any discrepancy between the actual information and the actual information, please forgive me. Indeed, relying on Apple's App Store to manipulate the world has always been a thrilling experience. At Apple, we are all diligent learners. 1. Slower review speed Recently, Apple's review team once made people think that it had entered a lazy state, and the application was in "under review" for quite a long time. Many friends still pinned their hopes on Apple to deal with it later because it was busy with work, but this is not the case. Many products have been in the review status for up to a month with no progress , and then they have no choice but to delete the app and resubmit it. It is possible that some packages may take two months to be reviewed. As for why Apple did not review the product, my personal analysis is that it is a way for Apple to "cold store" too many sub-packages. Simply put, your vest package will remain under review without any subsequent intervention . Even writing emails to Apple or triggering it in "Connect US" does not help. Figure 2: An online game product has been in review for 2 weeks Solution ① The application that is “under review” will be withdrawn and reviewed again ; ② Change the free model to a paid model ; ③ Make a new set of skins, upload and submit again . The above methods are commonly used and may not be 100% effective, but they may be helpful to you during the long wait for review. 2. Review Rejected There are two main reasons for review rejection: ● The title contains many keywords; ●It is judged to be a similar application . The fact that it was judged to be similar shows that Apple has a strong ability to capture packets, and also confirms the speculation about why it did not review it. In addition, at present, packet capture is basically automatic, and the principle of packet capture is unknown. If you know about it, please share it. Figure 3: Title containing keywords was rejected Solution The first case: change the title and reduce the number of words to less than 10. If you have friends who are making multi-language versions, it is recommended that the title of each language version is consistent. The second situation: directly resubmit a new package and create a new App. You can use the old developer account or the new one. I personally recommend using the new development account. 3. Many App Store apps were cleared of keywords Recently, it has become the norm for new applications to be cleared of keywords. Of course, many old packages have not escaped the bad news. The reasons are nothing more than the following two points: ● The product has been interfered with by external parties, including manipulating ASO or comments in the form of machine brushing / protocol brushing ; ● The Apple server is down . Figure 4: All keywords in a certain app are cleared Solution The first case: Apple’s punishment usually has a time limit, and the same is true for clearing the list. At present, the words that have been cleared are basically permanent penalties . Simply put, this package ASO can be abandoned; The second situation: waiting for recovery . This is rarely encountered. The incidents in May and October 2016 were isolated cases and not common. If you think your app has been cleared for no operation, you can call Apple. Apple China Phone : 4006 701 855 (Monday to Friday, 09:00 – 17:00 (CST) Contact Email : [email protected] 4. Developer accounts are blocked in batches February 28th was a bit of bad news for many friends who used fake accounts, as a large number of similar applications were processed . Then on March 1, many developer accounts were seized and all products under the accounts were removed from the shelves. Similar apps were removed from the shelves mainly due to Apple’s package inspection, which is easy to understand. However, the blocking of a large number of developer accounts on March 1, especially the accounts of publishing companies or large joint operation teams, had a greater impact, and the specific reasons are still unclear. Currently, there are three possibilities. There are too many packages involving many operating methods, some of which have been flashed, some have cut payments, and the entire developer account is full of vests. Figure 5: Developer accounts were blocked in batches on March 1 5. Big companies are making a comeback! Since March, large companies have performed particularly well in keywords and hot searches. Friends who pay attention to industry keywords should be able to clearly know that the top positions of many hot words are monopolized by large companies' products. For example, "Dou Dizhu", "Zha Jinhua", "Fishing", "Texas Hold'em", "Lottery", etc. Many friends have been asking me the reason. I am very sorry for not being able to reply in time. In response, the developer account weight may have been included in the scope of keyword influence (further follow-up verification is required). If you have been operating ASO, you will clearly understand that no matter how you look at some industry keywords, their rankings will remain unchanged. At this point, you can give up. As for the weight of development accounts, there is currently no determination standard or identification of influencing factors. If there are any new research results, we will share them with you as soon as possible. Figure 6: The number one keyword for “fighting landlords” is from Tencent 6. Can ASO and hot searches still be done? Can! ASO can still intervene, but the existing intervention mechanism has not been greatly adjusted. What is adjusted is the developer account. This is why some packages are effective when intervened, while the effects of some packages are much worse. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @文公子ASO compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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