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Nine tips to stand out in the App Store rankings
| There are more than 700,000 apps in Apple's App Store. What is the secret to standing out from the crowd and reaching the top of the rankings? The American technology blog Business Insider today interviewed developers and experts of several successful apps and listed nine of their tips. 1. Focus on building a user community. Everest, a personal goal achievement app, has a user community where users can comment on other people’s dreams. Team leader Francis Pedraza believes that building a user community is one of the most important things that all app developers can do. 2. Create an interesting user experience The video app Vyclone was one of the best Apple apps of 2012. The app's founders, David King Lassman and Joe Sumner, say creating an interesting user experience is the top priority for app developers. 3. Word of mouth Walter Driver, CEO of social app Scopely, found that word of mouth is one of the best ways to discover apps. "Since users hear about new apps from their friends and many people use smartphones in social situations, word of mouth is one of the best ways to acquire new users." 4. Make the app cool. Another thing developers can do is to develop an app that is cool enough, which is more likely to attract the attention of users and Apple, according to Delefort. 5. Price reduction and promotion in the early stage of release. The LBS reminder service app Checkmark was priced at only US$0.99 when it was first released. A few days later, it topped the list of efficiency apps in the App Store. Later, the price was raised to US$4.99, but users still continued to come. 6. SEO and keyword search optimization 7. Hire a PR team to find more influencers. The PR team can reach more journalists and stakeholders and provide them with demos and reviews before the product is released. Additionally, PR teams can manage social media and expand coverage. 8. Use app promotion networks and agencies like FreeAppADay's app promotion network can help apps get more attention and provide developers and publishers with professional services such as Appstore SEO, app sponsorship activities, and mobile advertising purchases. 9. Nominate your app for awards Apps can win awards at technology conferences such as Crunchies, Appy Awards, and Best App Ever Awards, which will greatly increase your app's exposure and downloads. |
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