How to set keywords for Xiaohongshu promotion notes!

On the Xiaohongshu platform, taking good notes is the basis for good promotion. To take good notes, the most important thing is to learn to set keywords correctly and reasonably. In fact, in many of the business consultations we encountered, many people did not understand the setting of keywords. So today, "Tomato Studio" will talk to you about how to correctly set keywords in Xiaohongshu promotion notes .

1. Don’t set keywords that are “too big”

The so-called too big word generally refers to the general term for a certain type of product, such as: facial mask, lipstick, toner... Although this is also a type of keyword, the expression is more general. We have encountered many merchants who mentioned this issue when they consulted us about promoting their business. Let us explain it in detail here.

First, as we just said, these keywords are relatively general and abstract words, which means that these words are not strongly bound to the information about the products you want to promote. You cannot directly use such keywords to highlight the characteristics and advantages of your products and create competitiveness. On the other hand, the cost of promoting such words is too high. Let’s take facial masks as an example. Just take a look at how many notes you can find by searching the word “facial mask” on Xiaohongshu! Let me tell you - 2.34 million articles, which exceeds the business capabilities of most promotion companies, and the cost is not affordable for ordinary businesses.

2. Set more keywords

The consumers that businesses face are diverse and are influenced and restricted by various information. Consumers have different perceptions of the same type of products, or even the same product. When searching for keywords, there is a high probability that there will be some differences.

Let’s still take facial masks as an example. If the main functions of a facial mask include whitening and moisturizing. Some people think it has a good whitening effect, while others think it has a better moisturizing effect. When they recommend it to people around them, the key points they mention will also be different. In this way, the keywords used by people who are recommended to buy this product will be different when searching for this product. If you only set one keyword about the main selling point, you will miss a lot of potential customers invisibly. If you haven't come to your senses yet, go to Taobao or JD.com to see if they have added a long paragraph with multiple keywords in their product names.

3. Learn to set long-tail keywords

Long-tail keywords are relative to regular keywords, just like the word "facial mask" we mentioned above. Such keywords usually cover a wide range and have a high number of search results, but the match with product information is not very accurate.

For example, in the "facial mask" category, you only know that users need facial masks, but you don't know whether they are hydrating masks, acne-removing masks or repairing masks. This is also the disadvantage of general keywords. It is difficult to accurately identify the specific needs of users. Long-tail keywords will make products more closely match customer needs. For example, Japan's Rohto acne scar and blemish-lightening mask, South Korea's whitening, moisturizing and hydrating mask, etc., not only bind the user's demand for the efficacy of the mask, but also bind the product and brand information.

4. Practical operation of keyword setting

Having said so much, you may have understood the key points of keyword setting, but there may not be a clear pattern on how to set it specifically. Here, we will use facial masks to show you how to set keywords in practice.

(1) Main promotion point + category name. Examples: sensitive skin mask, Japanese mask, Korean acne and spot-lightening mask…

(2) Target group + product category name. Examples: must-have facial mask for students, moisturizing facial mask for high-end women…

(3) Hot spot + category name, examples: Fan Bingbing's same mask, Lancome Black Gold Mask with Cabbage Edition...

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Author: Tomato Studio

Source: Tomato Media Studio