Meizu App Store information flow promotion, advertising placement account opening process introduction!

Meizu is a domestically produced mobile phone targeting the mid-to-high-end market. It is sold in Mainland China, Hong Kong, Taiwan, Russia, the United Kingdom, France, Germany, Italy, Ukraine, Israel, Czechoslovakia, Malaysia, India, Indonesia and other countries and regions. We focus on creating perfect products that are most recognized by users, which is unmatched among domestically produced machines. Meizu cooperates with outstanding domestic and foreign operators and e-commerce companies to gradually expand its market reputation and sales in both domestic and foreign markets.

1. Meizu App Store Promotion Resources

The types of advertising positions promoted in Meizu App Store include display ads and featured ads. The display positions for display ads are: Featured, Ranking, Must-haves, and Desktop Plug-ins; the display positions for precision ads are: Search and Classification.

2. Backstage operation process

Operation process

Introduction to the Meizu App Store promotion background

1. Open the Meizu App Store promotion background and select the developer type you need to register: "Corporate Advertiser" or "Individual Advertiser". Fill in the complete information: company name, business license code, legal person ID number, business contact person and other information.

Note: Financial and P2P applications must complete the advertising qualifications before they can be approved.

2. After filling in the information, check "Agree to accept the Meizu Promotion Platform Cooperation Agreement" and submit the registration. (Please read the "Meizu Promotion Platform Cooperation Agreement" carefully before clicking "Submit")

3. After the information is submitted, the review will be completed within 1-2 working days. If your application is rejected due to qualifications or other issues, please continue to provide valid qualifications until the review is passed. Please contact the business department for special questions.

Recharge

There is only one way to recharge: offline recharge. Offline recharge verification takes 1-2 working days.

The minimum first deposit amount is 10,600 yuan (10,000 yuan deposit + 600 yuan account service fee), and the minimum renewal deposit amount is 10,000 yuan.

Please contact Qinggua Media to open an account and recharge.

Balance inquiry and invoicing

Balance inquiry: After the system checks the account, it will automatically confirm the recharge. After the recharge is successful, the "Account Balance" will show the recharge amount (as shown below). After the recharge is received, you can start creating ads.

Invoice situation: For the specific invoice issuance process, please see the "Invoice Instructions" page

1. Not applied: Have not applied for invoice issuance yet

2. Application in progress: Finance is reviewing and issuing invoices

3. Invoiced: You can see the courier number of the invoice in the remarks

4. Rejection of invoice: You can see the reason for rejection in the remarks

3. Audit Standards

1. Advertisement access review specifications - qualification certificate requirements

To open an account in the Meizu App Store promotion backend, all advertisers are required to provide the following basic qualifications: business license, tax registration certificate, legal person ID card, and organization code certificate.

2. Requirements for qualification review in special industries

If the advertiser places advertisements for special industries that are considered by Meizu App Store, the advertiser shall submit relevant qualifications in accordance with the review requirements on the premise of providing basic qualifications.

4. Meizu App Store promotion of self-selected keywords

Self-selected search keyword promotion means that advertisers add keywords on their own and bid for them separately. When the user's search terms match the keywords, search ads and promotion forms are displayed based on the bid and application quality.

Delivery process

When using the self-selected search keyword promotion function, you must first select the "precision recommendation advertising" position and set a basic bid.

“Precision recommendation ads” currently include:

1. Automatic keyword search promotion: Advertisers do not need to select keywords, the system automatically matches keywords based on user search behavior;

2. Self-selected search keyword promotion: Advertisers select keywords on their own, and when the user's search terms match the keywords set by the advertiser, the search ads will be displayed;

3. Category location promotion: Display ads in the category list ad slot to which the app belongs.

Create a new advertising plan

Self-selected keyword promotion can be created in the following two ways

1. Create a new ad and place your own keywords

Open the Meizu App Store promotion backend homepage, click "Create a new advertising plan", and enter the page for creating an advertising plan;

Select the application and fill in the promotion information;

Select "Precision Recommended Ad Placement" and bid for this type of ad placement;

Add optional search keywords;

Select up to 20 keywords;

Each keyword should not exceed 6 words;

Keywords must be relevant to the product, and keywords prohibited by the platform must not be used.

1. By modifying the precise recommendation ads that have passed the review, you can create self-selected keyword placements; if you have already passed the review of the "Precise Recommendation Ad Space" ads, you can add keywords by modifying the original advertising plan.

Click "Advertising Management" - "View" to enter the "Advertising Plan List", select the ongoing precision advertising, click "Edit" to enter the modification page; modify the advertising plan and add keywords.

5. Introduction to Meizu App Store promotion costs

The minimum price for opening a first-time account in Meizu App Store is 10,600 yuan (10,000 yuan deposit + 600 yuan service fee).

For more promotion, follow Qinggua Media.

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