Practical overseas advertising promotion: Where are your Google ads?

Where are your Google ads? Exploring “Ads that disappeared after being placed” It has been more than a month since the ads were placed, but you can’t find them when you search for them?

I believe that many customers, after working hard to create Google ads and finally waiting for them to go online, will definitely want to witness them as soon as possible to see how their ads rank and how they are displayed. Some users even go into a frenzy mode, wishing they could search for the keywords they placed every day.

Sometimes we clearly see display data in our account, but we cannot see our own ads when we search. At this time, you will be very puzzled and suspect that there is a problem with the data.

I clearly saw my own ad before, but now I can’t see it anymore? Is there something wrong with the search method or the account settings? Not sure if it's still running? Where did these ads go?

Today I will take you to explore and see what is wrong with these advertisements.

What factors affect ad display?

Your ad will not be displayed on every search. Whether it is displayed depends on many factors, such as the country and time period where the ad is run, the upper limit of the account budget setting, and the device where the ad is run, etc., all of which will affect the ad display.

If you notice that your ad isn't receiving any clicks or impressions, it could be due to any of the following reasons:

Ad is under review or has been disapproved

To ensure the security of the account and verify the settlement information, the system will regularly review the account. If the account is under review, the ad will not be displayed during this period. Therefore, if you do not see the ad you placed when searching for ads, you can check whether the keywords and ads in the ad background are under review. This procedure is to protect our account and to ensure the quality and security of Google Ads services. Once the account is reviewed, the ad will usually regain its display qualifications within three working days. After the ad account is reviewed and approved, the data will be valid or approved.

Disapproved ads won't run, so please check your email for disapproval messages, which may provide information on how to resolve the issue with your ad. If you don't see the corresponding email, you can also check your spam folder.

Ads are paused or disabled

You need to make sure your ads are active (not disabled) to eliminate these reasons for not being shown.

If you still can't find your ad, you can analyze it from the following points:

Targeting settings

First of all, you need to make it clear that the ads are displayed to customers in the area where you want to display the ads.

If you are not within your selected location, your ad will not be found via search. Generally speaking, when people place Google ads, they are definitely not targeting the domestic market but overseas. If your IP is located in China, you will definitely not be able to see the ads you place. You can only see them if you are in the area where they are placed. This is also a feature of Google Ads that allows it to deliver ads precisely by region.

Instead, you can use the Ad Preview tool to search and preview your ads within your targeted locations. At the same time, the background can also be set up to deliver ads to different states/cities/regions in the same country, or you can deliver ads more accurately according to the delivery radius of a certain coordinate.

Budget exhausted or limited

When setting up an account, you can see the budget set for the entire account and each advertising campaign. You can set an average daily budget for your ads, and Google will calculate your monthly budget cap by multiplying that amount by the average number of days in a month. If your daily budget is exhausted, your ads will stop showing for the rest of the day. At the same time, if the advertising budget for a certain day or the entire month has been reached, your ad will not be delivered.

For example, if you set a daily budget of 600 yuan for the European campaign, and the budget for the entire account is 1,000 yuan per day, then if the cost of the European series has reached 600 yuan per day, even if the entire budget has not been spent, ads for the European region will not be searchable.

Ad Scheduling

When some users place ads in their accounts, they will choose different countries and different time periods, and choose to display your ads at the local time in the country where they are placed. Then, when you search for your ads outside of the placement time, you will definitely not be able to find them.

For example, if you have placed an ad from 8am to 6pm in the UK, and you search for your ad at 10am Beijing time, you will not be able to find it. Because there is an 8-hour time difference between Beijing and the UK. Therefore, if your search is not within the set delivery time period, the ad will not be displayed.

bid

Target Impression Share is a bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, at the top of the page, or anywhere on a Google search results page.

Delivery equipment

Google Ads has a large amount of traffic on PC, mobile and tablet devices. In recent years, mobile traffic has even exceeded PC traffic. This is why more and more people are paying attention to mobile advertising. Therefore, according to the different account devices, you should also pay attention to the choice of device when setting up an account.

For example, if you only advertise on PC, you need to adjust the bids for mobile phones and tablets to -100%. Then you will not be able to search your ads on a mobile phone or tablet.

Keyword Quality Score

In addition to the above basic settings, there is one more thing to pay special attention to at the account level. This is also what account managers need to pay attention to every day. The failure of ad display is closely related to the quality score of keywords.

Quality Score is expressed on a scale of 1-10 and is based primarily on your ad's expected clickthrough rate, ad relevance, and landing page experience. Ads for keywords with scores below 2 will rarely be displayed. Therefore, after checking that all other settings are correct, if your ad still cannot be found, you need to optimize the quality score of your keywords.

How often your ads are shown

Google ads are not displayed to you all the time no matter how many times you search. If your account budget is sufficient, the ad may be displayed to you 6 times, but if the budget is set too low, it may only be displayed 2 times. This is also something you need to pay attention to when searching for ads.

Personal search behavior causes failure to display

In principle, Google does not recommend searching for its own ads, because if you repeatedly use Google search to find your own ads and never click on them, firstly, the Google system will think that this IP is not interested in this ad, and secondly, it may also judge your IP as a malicious user and directly block the ad. This makes it possible that you may see your ad once and never see it again. Searching for your own ads on Google is not the main reason, but it does exist. But this is also a problem that is very common for users who have just opened Google ads.

At this time, you should pay attention that it is not your advertising account that has a problem, but your IP has been marked by the Google system. In addition, frequently searching for your own ads will only increase the number of times the ads are displayed, but you will definitely not click on them, and the click-through rate of the corresponding keywords will be lowered. A low CTR will also affect your account's Quality Score. A low score will directly affect the display of your ads, forming a vicious cycle.

The search you should have

What is the right approach for Google ads?

If you just want to see what the slogan looks like, when you are writing the advertisement, there will be an advertisement preview window on the right, and you can see the display on both PC and mobile terminals.

And you can use the Ad Preview and Diagnosis Tool to search for the ad, which will not increase your impressions. This is a very useful tool that allows you to see how your ads will actually appear when they are actually delivered, without increasing the number of impressions of your ads and not being able to click on them. You can see the real-time online status of the advertisement without any adverse impact on your account, killing two birds with one stone.

In the "Status" column on the Ads tab, hover over the speech bubble next to an ad to see details about its status. If your ads aren’t showing, the tool will tell you why and give you tips to get your ads running again.

When you want to know how your ad is showing up in search results, we recommend that you use this tool instead of using Google Search. The Diagnostic Tool can also help you understand why your ad or ad extension may not be showing. You can also preview the Google search results page for specific terms to see which ads and extensions will appear for your keywords. Once you enter a search term and other criteria, such as language and location, this tool will tell you whether your ad is showing in these situations. It's very useful.

The Ad Preview and Diagnosis tool provides autocomplete suggestions as you enter your search terms. These suggestions are based on keywords that have received impressions in your account and are sorted by volume.

This tool will check to see if your ad extensions are showing with your ads for specific keywords, and if no extensions are showing, the tool will tell you why this might be the case.

Therefore, I would like to remind everyone that if you find that your ads cannot be displayed after activating Google Ads, don’t be too anxious. The failure of ad display will be affected by the many factors mentioned above. It is necessary to check from all angles of the account and personal behavioral factors one by one to find the real cause of the problem, and then through continuous optimization and improvement of the account's quality score, give the advertisement more opportunities to be displayed.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?

Author: Papaya Mobile

Source: Papaya Mobile (ID: appflood)