10W+ title skills for new media operations!

Keep saying

“The most important thing in a copy is the title”

A good title can save a tweet from being flooded with 100,000+ views

People who can seduce like a foxy woman can't help but click in

I have also struggled with the title for many years.

This is how I compiled this article

Share with you what I think is a good title

At the same time, let’s analyze the routine of a good title

☟

01 Set standards

Many times, when you say someone is amazing, how amazing is that? Everyone has different standards for what makes them great, so what should we do?

Then we have to use the "standard". Fan Bingbing is a person who has paralyzed the Weibo account, and she is even more powerful than him, so she is definitely amazing! At the same time, it also borrows the "reputation" of the "standard" to attract people to click in

02 Anti-common sense

The title intentionally throws out a topic that subverts common sense, allowing readers to be surrounded by a strong sense of "incredibility". This will arouse the readers' curiosity and encourage them to click on the article to read.

03 Follow your emotions

Many of my friends actually don’t quite understand why so many editors like to use “Hahahahahahahaha” in article titles?

In fact, this is setting the rhythm.

"Hahahahahahahahaha" creates a cheerful and funny rhythm. The other “screen swiping” has created a feeling of popularity. Putting readers into the rhythm can effectively evoke specific emotions, making it easier for them to accept the article.

04 Borrowing hot spots

These three titles are titles of hot events . The popularity of hot events naturally adds points to the article. They are the love-hate existence of new media editors! There are two main keys to this type of title. One is the content of the event or the characters in the event, and the other is the summary of the content of the article . Such as "The behind-the-scenes planning of the Li Yanhong incident is exposed? ”, Li Yanhong is the character of the event, and the planned exposure is the distillation of the content of the article.

05 Ask questions

Asking questions can strongly arouse the audience's curiosity and attract them to read. At the same time, most of these articles are thought-provoking tweets, and readers will have their own questions or answers when they see the title. Reading an article is a process of exchanging ideas. If the article is good enough, it can have a good conversion effect.

06 With numbers

Numbers are highly recognizable and give people a more intuitive impact. At the same time, numbers sometimes have a certain sense of professionalism. When numbers have a certain influence in your article, be sure to use them well.

07. Grasp the pain point

What is a good advertisement? It is one that impresses consumers and drives sales. Therefore, being able to empathize with others will naturally drive traffic.

The above type of copywriting belongs to pain point type. When you see the title, you can think of yourself, "I feel so too" or "This seems to be related to me", and you will unconsciously click in to read it.

08 Create suspense

These two titles use the form of storytelling, are very colloquial, and set up suspense in a to-be-continued way , arousing people's desire for gossip, and they can't help but click in to see what is going on.

09 Make a comparison

The two titles use the contrast between "3000 and 30000" and "traditional media and new media" respectively, quietly prompting readers to explore the relationship and difference between them.

The above is the routine I summarized.

To be honest, everything has a routine.

Develop the ability to analyze things

Can help us to walk more steadily on any road

Of course, the premise of learning routines is to never do

"writer of sensational headlines"

The "slippery" style of the scumbag men and women in the title party

I can't stand it

Related reading:

1. 21 essential operation tools for new media operations! (Recommended for collection)

2.14 self-media publishing platforms and commonly used new media operation tools!

3. New media planning event promotion and operation tool library!

4. New media planning event promotion and operation tool library!

5. New media planning event promotion and operation tool library!

Author: Ajiu

Source: Advertising Circle Headlines (ID: topadquan)