Taking advantage of the Dragon’s Rising on February 2nd: How do Durex and Jissbon write their copy?

"spring breeze

Walking towards the fields

February Feelings

Warm flowers blooming

February 2, Dragon Raises its Head

Spring is coming home , good luck

The following 12 brands also took advantage of this auspicious day

I hope that the dragon will truly rise in the new year!

Durex

Copywriter : Caress your head diligently and raise your head bravely

#龙仰仰# My hair is messy...

When I see the three words “勇仰志”, I stand tall all year long!

This comment on Dudu’s Weibo today was heartbreaking.

Some netizens also suggested Durex copywriting:

The picture and text don't match at all!

The phrase "Diligently stroking the head and courageously raising the head" should be accompanied by a picture of kneeling down and opening the mouth!

Durex

#February2#Have you looked up today?

This picture is very visually impactful.

Comment: The experienced driver understood it immediately, "Have you looked up today?"

It sounds like it's full of filth.

Five dragon heads spewed ambergris (a milky white liquid),

Into the condom...

Dulux

#February 2nd Dragon Raising its Head# After shaving the dragon's beard, give it a try

Copywriting: On February 2, the dragon raises its head, shaves the dragon's beard and tastes ambergris

Comment: Three verbs, one is "lift", one is "shave",

A word of "pin", combined with this picture, please use your imagination!

Have you tasted ambergris today?

By the way, this Dulux is really not paint~

Weilong Food

#February 2nd Dragon Raises its Head#

In spring, all the grass grows wild.

In February, the dragon heads move again. The bright sunshine brings out the rich fragrance.

Fighting for a pure red branch. Did you get a haircut today?

Comment: Weilong has now taken advantage of the situation to form its own brand style

The visual design is getting better and better~

The picture always makes me feel the strong taste of spicy strips

Lenovo mobile phone

#龙仰仰#It is easy to look up and unlock.

One-second recognition, start the excitement.

User comments: Notch screen

Qia Qia Food

February 2nd is the day when the dragon raises its head.

Spring is back, everything is coming back to life

Mr. Tony is ready in the barber shop

The English name of the barber teacher made me smile silently~

Many 4A advertising people I know have the same English name~

BMW China

#龙仰仰# After today, we will fly straight into the sky together.

Some netizens commented: Don’t touch me, I want to go to heaven?

Suning.com

Copywriting: Everything recovers and starts anew

Today, February 2, you choose to have a haircut,

Or choose to buy a new set of clothes to welcome the revival of all things,

The feeling of spring returning to the earth?

Mengniu Dairy

Copywriting: Looking up to see the bottom, still wanting more

The way I love milk,

Just raise your head and drink every last drop.

After drinking milk, you will keep your head up every day!

Seeing these few sentences,

Suddenly I thought of this picture is very suitable for Wangwang's Xiaoming children's shoes~

Wangzai Club

#Wangzai Farmer's Calendar#

February 2nd, the dragon raises its head!

Did you, Wang fans, go get a haircut today?

Is there anyone with the same hairstyle as #旺仔#?

Do you have the courage to have Wangzai’s hairstyle?

@Just because of you Ziyin:

I don't want that. I'm not a child. If I have that hairstyle, I'll definitely be laughed at.

@Invincible Universe Big Tuotuo:

My appearance is too low to hold your hairstyle

Australian Beauty Shop

Copywriting: Get a new haircut and a new look.

On February 2, the dragon raises its head. Suitable for: Makeover

The brand and the festival are perfectly combined, muah!

Determines the spirit of the whole person in 2018,

Not only do you need to cut a "spiritual head",

You must also have a beautiful "spiritual face"!

Be a confident and beautiful lady with a good reputation.

Welcome yourself with good luck in 2018!

The author of this article is @文案君 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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