Fan operations among Baidu Tieba, Weibo, and WeChat
| Baidu Post Bar Tieba has accumulated a large number of bars and users, and has become the world's largest Chinese community. It is the preferred platform for SNS marketing. (1) Familiarize yourself with the forum environment and read the forum rules before posting (everyone knows how to build good relationships) (2) Don’t post those QR codes. There is a 100% chance that they will be deleted. (3) Make yourself known on Tieba and improve your rank (4) Create a forum for your own marketing brand and do marketing advertising in your own forum (everyone knows this) (5) Be more diplomatic and look at your personal emotional intelligence Sina Weibo Weibo accounts are divided into Blue V (corporate organizations) and Yellow V (celebrity, experts, and celebrities). Weibo marketing mainly focuses on the following points: Official flag raised To own a Weibo account, you should first obtain certification to better exert brand influence. It is recommended not to use (xxx company) directly as your Weibo name, as this will not attract many fans. Certification information: XXX official Weibo. If you have a domain name, you can include the domain name. For example, Baidu’s certification: Baidu (baidu.com) official Weibo. This is the best brand banner composition. Content Operation Positioning The positioning of content is the soul of a Weibo and also represents the characteristics of fans. Fans follow you because they like your content. For example: Weibo local information bloggers mainly report on local events, thereby targeting a group of local precise users. (Weibo does not recommend inspirational posts and jokes, as these are already everywhere) Try not to repost Weibo posts too frequently, and post more original content. This will increase the fan awareness of your Weibo and also give Sina Data officials a clear Weibo positioning direction. Interactive network circle The connections on Weibo are very important. The connection circle of a blue V mostly depends on the influence of the founder of the corporate brand, while the connection circle of a yellow V depends on personal influence and friends. It is best for operators of Blue V to build a Weibo operation circle and interact more. The Weibo matrix under the Baidu system is the most famous: @Baidu@Baidu Post Bar@Baidu Nuomi@Baidu Takeout@Baidu Map@Baidu Web Search, etc. You can take a look at the Weibo operation circle of the Baidu family. The influence of individual Huang V users needs to rely on their own social circles and Weibo positioning. The personal Huang V user is very popular on Weibo, and his corporate Weibo is not bad either. The most typical example of using personal Weibo to drive corporate Weibo marketing is: Lei Jun of Xiaomi. WeChat WeChat supports the rapid sending of free (a small amount of network traffic is required) voice messages, videos, pictures and texts across communication operators and operating system platforms. At the same time, you can also use information shared through streaming media content and location-based social plug-ins such as "Shake", "Drift Bottle", "Friends Circle", "Public Platform", "Voice Notepad" and other service plug-ins. WeChat mainly has the following points (1) Establish a public platform (do a good job of certification) and cooperate with the second (Weibo) brand, operate high-quality content on a daily basis (position the content well, as introduced in the Weibo above) and push it to fans. (Leave your Weibo and personal WeChat account below each post for tail marketing) (2) The establishment of a personal WeChat marketing account (friend circle) makes it easier to communicate with fans. Currently, WeChat merchants are using this model in marketing. (3) Establish WeChat groups (increase fan stickiness and create groups according to fan attributes) recommend high-quality content to group users every day and find topics for discussion. |
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