Why do 99% of self-media not make money? Here are the causes and solutions

With the rapid development of the Internet industry, more and more traditional industries are being disrupted, and traffic is gradually transitioning from traditional offline to online Internet, and even to the current mobile Internet . Where there are people, there are rivers and lakes. People have seven emotions and six desires, and various needs. Naturally, there are countless opportunities on the Internet to solve these problems.

When something first comes out, many people don’t understand it.

When you understand something, you are unwilling to do it.

When I want to do something, I become impatient and cannot persist.

As the three giants of the first camp, BAT has begun to invest heavily in content distribution platforms in an attempt to get a piece of the self-media pie. There will always be brave men when there is a big reward, and more and more people are joining the self-media industry. In the early days, due to the imperfect platform system, we could indeed use content porters to combine and package content, and many people earned over a thousand or even ten thousand yuan a month. However, as the platform becomes more and more perfect and the recommendation and review mechanism becomes more and more intelligent, relying solely on content porting has become a thing of the past and it is becoming increasingly difficult to survive.

In the new year of 2017, as a grassroots self-media person, I have previously written an article titled "Is it a scam to earn 10,000 yuan a month from self-media?" Lao Yu reveals the current living conditions of self-media people. In fact, there are still many people living in dire straits. Can self-media still make money? So what exactly do we need to do to make money stably and continuously?

Before answering this question, Lao Yu will first introduce the three major profit models of the Internet.

1. Analysis of the three major Internet money-making models

1. Selling advertisements

Most of the self-media are based on this. They open a self-media platform account and see various pseudo-original content techniques circulating on the Internet, such as searching on Baidu , copying from portal websites, and moving from different platforms, hoping that their luck will explode, the platform will not be able to find it, the article will become a hit, and then they will make profits according to CPM (thousand impressions).

I have to say that it was indeed very effective in early 2016. Many of my friends around me copied content from here and there simply by moving text, videos, and pictures around. There was no central point. Simply changing the title of the content would result in a good number of recommendations. The number of recommendations was linked to the revenue, so naturally the advertising fees were high. But now it has basically become a thing of the past.

2. Sell products and services

Compared to the first model, which simply sells advertising traffic for monetization, the second model is much more advanced.

For the same thing, selling advertising is like a bicycle, while selling products and services is like a car. The efficiency of making money is more than doubled. Which one would you prefer?

If you want to earn a million dollars a year, the second model is the best choice. We have seen that IP influencers such as Mimi Meng , Guijiaoqi, and Luoji Siwei all make profits by connecting products or services.

The most important thing in selling products and services is the positioning of your self-media attributes and the integration of resources from all parties. If you are very good at a certain field, have abundant resources, and can provide value and solutions to users, it is strongly recommended that you focus on small and beautiful. For example, I have been engaged in the Internet frontline for 8 years. I have my own insights on online marketing brand planning, self-media profitability, and soft article writing. Therefore, the content I share revolves around the value delivery of the Internet.

Remember: Stay focused!

3. Money makes money

When your annual income exceeds 1 million, money is just a string of numbers. At this time, the fastest way to make a profit is through capital operation. Letting money make money is the fastest way to make money. Many platforms are doing this now, but this is not the focus of our explanation today.

After understanding the three major profit models of the Internet, let’s take a look at how to make profits from self-media.

1. Originality is king

If you want to run your own media in 2017, originality is king, so that you can go further. The practice of copying content one after another will come to an end this year. If you still want to rely on plagiarizing content, I suggest you don't start your own media for the time being.

Many friends feel that they are not majoring in liberal arts. It’s not that they don’t want to write, but that their writing skills are not good enough. I think that’s because you have not mastered the method of writing soft articles.

I was the same at the beginning. I didn’t know how to start. It was difficult to write an article of 500 words. After mastering the core methods, now when I write an article, I think about what not to write. Regarding soft article writing, everyone is welcome to follow the WeChat public account below. I will publish a special content about making money with soft articles, so that you can become a master of soft article writing from 0 to 1 in 15 days!

2. Personalization of media attributes and positioning

In the era of information explosion, netizens' browsing attention and patience have been reduced to the extreme. Netizens deal with us not only for content, but more for an emotional connection. We must be full of self-media emotion and warmth, so that the other party feels that you are a living person. In addition to providing valuable information, you can also achieve emotional resonance and communication. We have seen that excellent self-media people such as Wu Xiaobo and Mimi Meng need to have these characteristics.

3. Persistence is an excellent habit

Whether it is self-media, short videos , or live broadcasts , I think that after mastering the method, follow the following four points

First: Practice

Second: Reflection

Third: To summarize

Fourth: Perseverance

Only by constantly summarizing, reflecting, optimizing and persisting in practice can we truly learn the essence.

Many people see others making money through self-media and look for ways to make money everywhere. In fact, the ways to make money are not as difficult as they say. Many friends around me are not necessarily very smart, but they have strong execution ability. If you do it once, others can do it 10 or 20 times, and the quantitative change will turn into qualitative change. What the Internet industry lacks most is this kind of "craftsman spirit".

I suggest that you calm down and think, find your own interests and strengths, focus on one thing, refer to and study your competitors, and don't be distracted by various external temptations. I believe that in less than half a year, you will become an expert in this field, and then making money will be a natural thing.

Some people on the Internet make money quietly, while others suffer, but there are not many people who actually make money. I started my Internet business in 2009 and have been working hard all the way until now. At that time, there were very few successful people, but I did make at least 1 million yuan in profit through the Internet. In fact, I am the same as everyone else, an ordinary person, just with more optimism and persistence!

With the heavy investment of self-media such as Baidu, Toutiao , and Tencent in content distribution, every user, even ordinary netizens, are self-media people. As long as we create and share seriously, we can achieve something on the Internet like me, and even earn more than ten thousand yuan a month!

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The author of this article @老余 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map