Solutions to Xiaohongshu account weight and note flow limit!

Today I will talk to you about the questions that are often asked during the operation of Xiaohongshu, as well as many people’s misunderstandings about Xiaohongshu.

1. Misunderstanding about Account Weight

First of all, I want to say that there is no such thing as account weight on the Xiaohongshu platform. As for why there is no account weight, I am too lazy to type, so I will make a video to explain it~~

Xiaohongshu platform does not have account weight

1. Will frequent modification of notes affect account traffic? Will the weight be lost?

Frequent modification of notes on Xiaohongshu will not reduce weight! Some people who work at Xiaohongshu say that frequently modifying articles will cause a loss of weight. In fact, this statement is wrong. First of all, there is no such thing as weight on Xiaohongshu accounts. The official Xiaohongshu Creator Open Day recently clarified this issue.

Secondly, every time you modify the article, it will only be re-reviewed and recommended by the system. Re-review means re-recommendation of traffic, which has nothing to do with weight.

Xiaohongshushu Captain's official response to the revision notes

2. Will deleting notes have any impact on my account?

It doesn’t matter at all. Batch deletion has no effect. It won’t lose likes and collections, and it won’t lose weight! The claim that deleting notes in bulk will affect your account is wrong!

Recently, I deleted a lot of notes in batches on a Xiaohongshu account that I used half a year ago. I wanted to transform it, but the account’s traffic did not decrease after posting new notes. I also confirmed this with multiple bloggers, and they also deleted it many times, so there was no problem. so? There is no such thing as losing weight!

Of course, some people believe that it will cause a loss of likes and weight. Personally, I think that for a lot of so-called free knowledge, I really recommend that everyone verify for themselves whether it is correct?

Every article I write takes at least five hours, and I strive to ensure that every point does not mislead others and brings inspiration after deep thinking. This is my value. I will never do anything that is meaningless and worthless to others, or that is hearsay and unverified.

I personally tested that deleting notes will not reduce weight

3. Will there be any impact if I log in to multiple accounts on one mobile phone?

It won't have much of an impact. Several of my friends who are responsible for reposting videos on Xiaohongshu often switch between multiple accounts on one device and repost Douyin videos to Xiaohongshu to obtain traffic, but there is no problem of account traffic being affected by switching logins.

Similarly, it won't be a big problem to switch logins on multiple mobile phones with one account

If it is operating normally, there is no need to do this. If you are still worried, just log in to one account on one machine. The most important thing is to spend time on making good content and not waste energy on these details.

4. If my nickname or signature violates the rules, will it affect my account weight?

No, if it prompts that it is in violation, just modify it to normal. It will not affect the subsequent note flow and "so-called weight"

5. My account has violated regulations before and has received very few views recently. Do I need to maintain my account? Or change the account and play again?

There is no need to maintain an account on the Xiaohongshu platform. The so-called "shameless" operation is nonsense. Just learn from the violation. If the account has not been blocked, there is no need to change to a new account. The important thing is to learn to comply with the rules of the platform. Secondly, the previous violation will not cause your account traffic to drop in the future.

6. Do I need to maintain an account I just applied for or an old account I haven’t used for a long time?

No, there is really no need. Without account weight, there is no need to increase account weight by maintaining an account.

Whether the note flow is good or not mainly depends on the following four factors:

1. [Write notes] Does the topic of the note itself have traffic and is it popular?

2. [Recommended] Keyword layout of notes (the system recognizes what you wrote and pushes it to the target audience instead of randomly pushing it to various audiences)

2. [Being Seen] After the note is exposed, are the cover and title attractive enough to be clicked and read?

4. [Like] Is the content of the note contagious (easy to be liked, collected, commented on, and followed by people)

Among them, the spreadability of content has the greatest impact on note traffic, and it is also the most difficult. It is not simply that the notes you write are valuable to users and that you can get good traffic if they are solid content. Behind likes, collections, and comments are complex user emotions and behavioral psychology.

Summarize:

There is a big mistake: there is no so-called [account weight] on the Xiaohongshu platform. The most fundamental reason why everyone has poor traffic, and the problem that everyone is most reluctant to admit, is that their note-writing ability is very unstable. Sometimes they are in a very good state and the notes they write have better traffic. You should have this feeling, right?

But most of the time you don’t have a keen sense of traffic, you don’t know how to write in a way that users like, and you lack a deep understanding of user preferences. You just write whatever you want to write, or your writing plan remains superficial.

Secondly, it is not that you spent a lot of time writing the notes, and you think they are really useful and good notes will have good traffic. This state of feeling good about yourself is very subjective. From the perspective of an observer, they often have a look of question marks on their faces when they look at your notes? ?

Even if an article is really useful, it may not necessarily have good traffic. Those useful notes with good traffic are often "notes that look useful" but are actually just average notes. This is because good notes and popular notes are two completely different things. Looking at those various knowledge sharing accounts, I can learn a lot every time, but most people don’t like this kind of content, such as my articles? You should like and share it!

As long as you don't deliberately fight against these platform rules, there will be no problem. After all, the traffic you want to obtain is the living people behind the mobile phone. The notes you write are to satisfy people, not to satisfy the rules of the platform. Don't lose sight of the big picture. Even if you behave yourself and abide by the rules of the platform, can you get better traffic? Not necessarily. Who doesn’t know how to be a good student?

2. Xiaohongshu Note Marketing Was Detected

1. Someone in the comment section asked where to buy it. I was reported after I replied. Will it affect my account?

If it is a minor case, your comment will be deleted. If it is a serious case, the comment function will be banned. It will not affect your account.

2. Someone sent me a private message asking for my contact information. After I gave it to them, I was reported. Will it affect my account?

First of all, sending contact information in private messages is easy to be recognized by the system. This is a very dangerous way to attract traffic. We have long abandoned this way of attracting traffic.

Secondly, if you reply to the contact information in a private message, it is very likely that your peers will take screenshots and report you, which is a phishing attack, which is very dangerous⚠️

Finally, it is very easy to be banned by the system if you send contact information in private messages. If it is a comment/private message ban, the first ban is 48 hours, the second ban is 7 days, and the third ban is permanent. If you report too many times, the system will directly block your account. I have had several accounts blocked before because of private message diversion.

My account was blocked after multiple private messages were sent to attract traffic

3. The problem of poor traffic on Xiaohongshu notes

1. Will video notes consume more traffic than text and picture notes?

Whether the traffic is good or not does not depend solely on the form of content presentation, and it cannot be absolutely said that video notes have better traffic than graphic notes.

But overall, people's consumption of content on the Internet is becoming more and more video-based, because videos are more intuitive and do not require careful reading and thinking like graphic notes. Think about whether you would rather immerse yourself in videos? From this perspective, videos are more likely to be read and liked by people, and the traffic will be better.

The advantage of video is that it can quickly present the content more thoroughly through scenes, sound effects, rhythm, and special effects, making people feel comfortable watching it.

However, it depends on which type of format your content is more suitable for. For example, some content is easy to describe in text, but difficult to explain in video. In this case, pictures and texts are better.

The most important thing is how your content itself is and how to present it so that people can understand and identify with it more easily. This is the basis of whether the traffic is good or not! It is not simply a matter of attributing traffic to video or text, nor is it that the platform supports video content and that video content has a higher weight. Learn to look at this issue relatively, rationally, and objectively.

2. The account traffic is very unstable. There are a few articles with very good traffic, and recently they have more than 100 readings. Is my account traffic restricted?

First of all, it is not that the note is limited because it has more than 100 readings. This situation can also occur if the content of the note itself is of poor quality.

Secondly, the instability of account traffic is not due to the platform. Everyone faces the same set of algorithm rules. The main reason for the instability of traffic is the instability of one's own writing ability, which leads to different content quality. The good traffic of the previous few articles may mostly be due to "luck"

Normal accounts will have great fluctuations, and bloggers with strong creative ability will also have fluctuations. It is not the case that every post of a big blogger is a hit, but in most cases, excellent bloggers can use the writing method that is easy to get traffic. If the account is very stable in every post, it is abnormal. 90% of them have done data

3. My note traffic is very poor. Do I need to refresh some data?

First of all, I think you need to figure out what your ultimate goal is when creating Xiaohongshu. Is it for the vanity indicator of traffic? Or is it to make some money for yourself? Ask yourself, if you don’t have much traffic or fans, but still make more money than others, would you be happy?

A friend of mine is a micro-business person. She is busy generating traffic on Xiaohongshu every day. However, the traffic she gets is not equal to the speed at which she makes money. I think this is a case of becoming a "slave to traffic."

Secondly, brushing the data will not essentially bring you new traffic. Clicking the Arabic number can increase it. If you want to promote more traffic through algorithm recommendation by brushing the data, forget it. It is unrealistic.

Third, if you are inflating data to make your KPI look good and to please advertisers, then you may do it.

Sometimes humans need a little bit of imaginary things to maintain the so-called "face" and "scene". If you think it is necessary for you, then do it. If you can solve the problem through ability and thinking, I suggest that there is no need to take this "false shortcut"

I personally don't like doing these things that don't play a key role, wasting time and money. My inner values ​​also think that this is a very low thing. In the final analysis, I am still confident in my own operational capabilities. For example, if you have money to buy data, you might as well study the French fry gameplay and real traffic. French fries are still very cheap at present.

Finally, many novices like to join mutual praise groups. Here I can tell you that accounts that often like posts are marked by the platform and can be easily detected by the platform. Secondly, the platform can also detect that the source of your note traffic is external link sharing. Brushing data will affect the opening of creators and the probation period of creators. Notes that have been praised by each other will also be lost if they are reported.

4. Why do the notes I wrote very carefully, which I think are of high quality, not receive much traffic? Isn’t it right that content quality is king?

Whether a work can become popular does not entirely depend on the quality of the content, but also on the content's ability to spread.

After you publish a note, the system can only determine the popularity of the content through interactive data such as likes, comments, favorites, and shares, and whether to recommend your note to more people? After all, algorithms are just machines. They have no emotions and cannot tell whether a note is really good. The system can only detect what your note says and then push it to people who are interested. Whether people who read the notes like the notes is the key to traffic.

Carefulness ≠ High-quality notes ≠ Users like to read

Therefore, when creating content, don’t put all your energy into improving the quality of the content. Instead, think about how to make the content more easily enter the hearts of the audience, stimulate their emotions, let them understand you, identify with you, communicate with you, and help you spread it, while ensuring a certain level of content quality. After all, no one will like their own work if it is well received but not popular.

I will continue to share on this account how to write notes that users like to read, have strong dissemination power, and are easy to attract traffic. You can follow me and post them on my blog!

5. My traffic is too poor. Is it only possible to increase followers by constantly taking advantage of hot topics?

Hot spots are just a way to get traffic, because hot spots are equivalent to the traffic pool that people are currently focusing on.

But what is more important is not whether to take advantage of a hot topic or not, or to force a hot topic just to get traffic, but to think about it based on your own positioning. What issue do I want to make clear by taking advantage of a hot topic? Can you give users a more valuable note than others who are just trying to take advantage of the trend, allowing them to see new perspectives?

For example, in the Luo Zhixiang incident, some new media people used it to talk about how women can be themselves in love, some used it to talk about women's rights, and some used it to talk about time management. These are all different angles.

You can write about hot topics that are relevant to you and have reasonable angles and value output.

4. Minor factors that have little to do with note traffic

1. Basic data

There are many sayings out there that by creating basic data and adding some likes and collections after the notes are published, your notes can get more traffic. First of all, this is really naive. Creating these data will basically not play any role, but more of a psychological comfort.

First of all, every account on the Xiaohongshu platform is labeled, and the accounts that provide you with data are those that often like and collect other people's posts. The interest tags of these accounts are very confusing. If you use this method to provide data for your notes, it is extremely easy to be discovered by the risk control system, so this is also the reason why you often lose data.

Xiaohongshu keeps records of traffic sources for link sharing

Secondly, the traffic source of each note is buried. For example, does the interaction data of your note come from keyword search? Account search? System recommendation? Or sharing external links? These can all be detected. If most of your interactive data comes from sharing links outside the site, this is an abnormal situation and will trigger risk control detection. Combined with these data on note reading time, completion rate/reading rate, bounce rate, homepage browsing rate, etc., it is easy to determine that this is data brushing.

So this is why everyone wants to control the data ratio when refreshing the data, but you still can’t manually intervene in the data and make the granularity so fine.

How do I know this? I have been playing with Baidu keyword ranking and Google SEO since 2014, and later worked on WeChat SEO, Taobao product ranking, Toutiao and YouTube's pseudo-original gameplay, Weibo real-time ranking, YouTube ranking. Without being modest, I know these rules like the back of my hand. In addition, I have been an operations and product manager for 6 years, and have participated in the product design of large-scale data background and social software. Which product manager do you think does not understand these risk control rules? I will show you 3 pictures to see how good Xiaohongshu’s risk control is.

Tongdun's anti-fraud risk control system

Xiaohongshu uses Shumei's anti-fraud risk control system

Shumei’s risk control and identification capabilities for traffic fraud

In most cases, people think that doing a little data analysis can increase note traffic, which is a typical misattribution. For example, you have written several notes but the traffic is very poor, so you think you should collect some data for the new note. After the note is published, it happens that the traffic of this note is better than the previous one because of the quality of the content. At this time, after you brush the data, will you judge that the data brushing works? Isn't this naive? The sample size is too small, which does not mean that brushing data has worked.

If it really works, then the more you swipe, the more new traffic you will bring in, and this should be a positive cycle. Have you actually found this to be the case? Not really.

So, in my opinion, using basic data as a lever to leverage more traffic is a low-level strategy.

2. When is the best time to publish notes for better traffic?

First of all, the impact of publishing time on note traffic is not an important factor at all, and can even be ignored. Those who give you a time publishing rule or talk about it in a very logical way are really self-congratulatory.

To be objective, if your content is emotional and needs to arouse people's emotions, you can choose to publish it at night, because at that time most people have let down their guard and are more likely to be moved by the content.

If you prefer rational content that requires deep thinking, you can choose to publish it during the day;

If your content takes a long time to read, choose a time when people can spend a whole block of time to read it, such as after a meal or before going to bed. If your content takes a short time to read, choose a time when people can spend a whole block of time to read it, such as on the way to get off work, after a meal, before going to bed.

If you are promoting products, you need to consider whether your product purchasing decision is a rational decision or an emotional decision;

If you want to create a persona and let others get into your heart, most people are more positive during the day and more sentimental at night;

If the work does not have any special features or appeals, then choose to release it during the time period when your fans are active. This way you can quickly obtain some initial data and form a herd effect.

However, the release time of the work is still only an assist, not the main attack on the final performance of the work.

3. How long is the recommended length for a video?

You may think that videos with the right length are easier to watch and bring more traffic. In fact, this effect can be completely ignored.

If a video can be explained clearly in 1 minute, there is no need to spend 5 minutes on it. If a video cannot be explained clearly in 5 minutes, it can be split into multiple videos. Each video only needs to explain one issue clearly. The ultimate consideration is how to make the content well, vividly and interestingly through the video, rather than how long to talk.

4. Can @土豆队长 and the official account at the end of the note increase traffic recommendations?

@The chance of being recommended by the official is no different from winning the lottery. The best way is to write good notes yourself. Asking the official to double it is a typical superstition of Xiaohongshu

5. What kind of support will be given to new accounts on Xiaohongshu?

There is no so-called support for new accounts. Some people found that the first few notes published by newly applied accounts have better traffic, so they concluded that this is Xiaohongshu’s new account support mechanism.

In fact, all the content on Xiaohongshu is fair and uses the same algorithm mechanism. There is no rule that new accounts will be supported. I have applied for no less than 30 Xiaohongshu accounts. Some of the new accounts may only have a few hundred views when posting notes, but the subsequent notes will still have good traffic if the content is of good quality. If any of you have bad traffic when you are a new account, raise your paw so I can see!

Therefore, this statement still belongs to "survivor bias", using a very small sample to draw a sweeping conclusion. Secondly, there is no such statement that if a new account does not post notes properly, it will affect the subsequent algorithm recommendations. However, it is right to take it seriously from the beginning.

5. Notes Violation and Limitation

Regarding the violations of Xiaohongshu, I made a video to explain in detail the logic behind the violations of Xiaohongshu notes!

The logical relationship of the illegal notes on Xiaohongshu

1. What is the appropriate way to deal with the notification of violation or invalid notes by the Xiaohongshu system?

If the system notifies you of a violation, you can just modify it directly. It will not cause any problems. The so-called second violation will cause a loss of weight is wrong.

2. I want users to interact more. How can I guide them to leave messages in the article?

You can say in your notes: "If you have any questions, please leave a message" or "If you don't understand something, please leave a message", or set up a topical line of speech, such as: This floral shirt of mine is really difficult to match, I wonder how you would match it? ", but it cannot be induced by means of benefits, such as "10 people will be picked in the comment area to give away XXXX"

3. I want to hold a lucky draw event and require participants to follow an account. Will there be traffic restrictions?

This situation is considered inducing attention, which means that you induce users to follow your Xiaohongshu account by offering benefits, which is a violation of the rules on Xiaohongshu.

Secondly, this method can indeed increase your followers, but the followers you bring are mainly for the prize benefits, not because they really like your content. If you stop the lottery later, the value you can give to this group of people will end, and you will lose followers when you publish new notes. The main thing you need to think about when doing lottery to gain traffic is how to monetize the fans gained by the lottery.

4. There is clearly nothing wrong with my notes, but the system has prompted me that the pictures contain watermarks, and the video I posted recently was also prompted to be in violation of regulations. Will this have any impact on my account?

Picture 2 is a system notification, not your account has violated the rules. You can see that the notification icon is a small speaker, while Picture 1 is a real note violation. Generally, Potato Manager will prompt that your notes have violations and need to be modified.

At this time, check whether your notes contain sensitive words, marketing information, etc., and make corresponding modifications. After the modification, it will be reviewed again, and it will be pushed normally after passing. There is no such thing as reducing the account weight. Don’t be afraid to modify it, worrying about secondary violations. It’s no big deal. Figure 1 shows that my own notes violated the rules. I modified it directly, and the note traffic was still good after the review was passed. I have encountered this situation many times

Therefore, there is no conspiracy theory on the Xiaohongshu platform to drive out and suppress influencers as everyone misunderstands, nor is there any saying that various violations will reduce the account weight. This is a typical "superstition" about Xiaohongshu. All you need to do is produce high-quality notes carefully. If there are any violations, you should modify them. Even if you are a marketer, you should not deliberately go against the rules of the platform, but change your strategy and comply with the rules.

Author: Brother Xidan (ID: 8990552)

Source: Zhihu - Brother Xidan