Take these 26 universal headline formulas, and you will be the next 10w+

If the story of "Painting the Dragon's Eye" happened in the new media era, it would be like this:

There is a writer who opened a new public account . His writing is very good, but the number of readers per day is very low. Finally one day he changed his ways and started writing titles properly, and suddenly! "Thunder and lightning break through the walls, and popular articles soar into the sky on clouds." Then he looked back and found that those articles "without highlights" still had very low reading volumes, so they were called "the finishing touch"!

The importance of the title is self-evident. We simply looked through the homepages of major news and summarized 26 versatile and unconventional title formulas for you.

Big event type

If something big happens and you only use "Shock, good news", then these formulas will make you love them.

Formula 1: (____) Big news again! (The second half of the sentence states the event itself).

Example: There is big news in the media circle again, "Bangmei Convenience Store" released its first editor snacks!

Formula 2: (Simply summarize the matter), netizens praised: (____)!

Example: The latest snacks from Bangmei Convenience Store were exposed, and netizens praised: It’s a conscience!

Formula 3: (____) finally took action, (briefly summarize the matter).

Example: Xinbang has finally taken action, and the editor will no longer be alone in coding!

Industry Analysis

Many people think that industry analysis must be accompanied by a dull title, but in fact, a title that can kill the enemy with one blow can also be very informative:

Formula 4: Why is it said that (name of event), in the end (victims/beneficiaries/those caught in the crossfire) are all (____)?

Example: Why is it said that when Bangmei sells benefits, the ultimate beneficiaries are all new media editors?

Formula 5: In 2017, how will (____) affect (____)?

Example: In 2017, how will the editor’s snacks affect the number of public account readers?

Formula 6: Unveiling the secret of (____) life: (____) and (____) make me enjoy

Example: Unveiling the life of new media people: I enjoy popular articles and snacks!

Formula 7: Experienced (____) tells you: Without (____), (____) is all in vain!

Example: A senior new media boss tells you: Without overtime snacks, meetings and training are all useless!

Drama type

One falling leaf heralds the coming of autumn. Although the title is short, there is no reason not to incorporate storytelling. Here are some formulas rich in storytelling for you:

Formula 8: Without (____), she still (____).

Example: Even though there was no company budget, she still paid for these snacks for the editors.

Formula 9: When (____), a miracle happens!

Example: When the director bought snacks for the editors, a miracle happened!

Formula 10: (Simply summarize the matter), (____) Why don’t you give up?

Example: The leader doesn’t provide any benefits, so why doesn’t the editor, who often works overtime, give up?

Formula 11: (Question sentence summarizes things)? The experimental results are shocking!

Example: Can snacks give editors who are working overtime more inspiration? The experimental results are shocking!

Formula 12: Can I still (____)? (The second half of the sentence simply states the event)

Example: Can I get off work early? The company's purchase of benefits causes employees to work overtime desperately!

Life Skills

"The most comprehensive in history" and "99% of people don't know" are titles that have been overused. In fact, there are many other titles that are not lacking in style:

Formula 13: With these (number) (____) weapons, who dares to say ____?

Example: With this overtime tool, who dares to say they don’t have the energy to work overtime?

Formula 14: (____) dollars cannot buy (____), but can buy (____)

Example: 20 yuan may not buy you an article with over 100,000 views, but it can buy you the motivation and inspiration to create a hit article!

Formula 15: __________, regret knowing it too late!

Example: Eating this can relieve fatigue when working overtime. I regret knowing it too late!

Formula 16: Even if you don’t want to (____), you can (know/understand/collect) this (____).

Example: Even if you don’t want to work overtime, you can still collect this overtime benefit.

Formula 17: (Simply summarize things), just because you didn’t do this one thing!

Example: The editor has no motivation to work overtime just because you didn’t do this one thing!

Workplace Chicken Soup

You may get tired of drinking chicken soup, so if you want to make it special you have to add some other elements. Who says the title of a chicken soup article can’t be thought-provoking?

Formula 18: Why have we (____)ed so much (____), but it’s still not (____) good (____)?

Example: Why can’t we increase employee enthusiasm after so many meetings?

Formula 19: Without (____), do you think you can really (____)?

Example: Without overtime snacks, do you think you can really work late into the night?

Formula 20: Why do some people always (____) when doing the same thing (____)?

Example: Why are there always some people working so diligently in the new media industry?

Formula 21: How to (____) with a low budget?

Example: How to increase your employees’ motivation to work overtime with a low budget?

Formula 22: After reading (____) this passage, I finally understood, __________!

Example: After reading this passage by Xu Danei , I realized that nothing can inspire inspiration better than snacks!

Formula 23: (____) leads to (____), many (____) are (doing this/making this mistake)!

Example: Lack of snacks causes employees to lose motivation at work. Many companies are making this mistake!

Don't know until you compare

Comparison is the key to success, and the same is true for titles. Turn the reader's comparison mentality into part of your reading volume:

Formula 24: More (____) than the movie , (a simple summary of things).

Example: Even more touching than the movie, the editor-in-chief paid for overtime benefits for the editor!

Formula 25: Taking stock of the most (____) (____) things in 2016, (____) can only be ranked last!

Example: When counting the most popular snacks in 2016, virginity-losing wine ranks last!

Formula 26: This thing’s (attribute) is the same as (item name), but its (attribute) is half the price!

Example: This overtime snack costs the same as others, but tastes much better!

The above 26 formulas are applicable to most articles. You can try them out!