Fuyang SEO training: How to quickly optimize website rankings

1. Website optimization user search habits

Whether a website is good or not ultimately depends on the users of the website. Without users, everything is empty talk. The search engine's recommendation mechanism is also primarily set up based on user habits, so as long as you capture the user's search habits, your website is halfway to success.

How to cater to users? There are many things we can use here. The data from Baidu's resource channel is authoritative.

There is also data from the Baidu Index for reference, which can accurately calculate the user's comings and goings, as well as the user's demand map.

We have the data, but we also need to know how to analyze it, so that we can analyze the real needs of users, and then use your analysis function to create website content, so that the content written can capture users' attention.

2. Website opening speed

The website opening speed affects the user experience. Slow website opening speed and poor user experience will increase user churn rate. If a web page takes several seconds to open, it is estimated that most users will close the web page directly.

And the website opening speed is also an important factor affecting the search engine ranking. Therefore, the website opening speed affects not only the user experience, but also the website realization.

3. Website ranking website layout

The website layout includes many contents, including domain name, website title, keyword density and layout of web pages, internal link creation, etc.

The website domain name must be simple and easy to remember. It is best to be able to reflect the theme of your website. Baidu, JD.com, etc. are simple and easy to understand. You can tell what website it is just by looking at the domain name.

Regarding the website title, this is closely related to the point. The setting of the Title needs to conform to the user's search habits and cannot deviate from the positioning of the website. Must be consistent with the website page.

Internal link creation is also very important in website optimization, including navigation design, description text, relevant recommendations, etc. Internal link creation should form a system so that users can quickly find the content they want and relevant information no matter which page they are on.

4. Uniqueness and Difference of SEO Website

In this era of information explosion, you can find any information you want to know on the Internet. There is a lot of similar content. Our online content only needs to be very timely, differentiated and valuable to stand out from the crowd. This can catch the user's attention and keep the user attached.

The uniqueness of a website includes not only its content but also its layout, color matching, etc. These all require attention.

After doing these things, your website ranking will slowly go up. SEO is different from SEM in that the website optimized through SEO has a very stable ranking. As long as the website does not make serious violations or mistakes and updates the website content frequently, your website will maintain a good ranking for a long time.