APP operation strategy: some tips for developers to retain users

According to Master Chan's analysis of the "Statistical Report on the Development of China's Internet ", the number of Internet users in China has reached 731 million, of which 695 million are mobile phone users. Behind this astonishing set of figures are countless developers who are not afraid of the thorns ahead and are determined to make a great success in the mobile Internet . But the Yangtze River rolls eastward, and its waves wash away all the heroes. How many people will be able to ascend the altar and become prime ministers in 2017?

We are worried about how users come and how users leave. If solving the problem of users coming can rely on promotion methods and channel cooperation, then do you have any good methods to solve the problem of users leaving? The following article will share some of my own ideas on solving the user retention problem for your reference.

She came and she left

She is an elf in the wind, gently caressing your cheek, and then not long after, she may use the color of the wind to tell you, I'm gone, you can't find me... Data shows that the user retention rate in the first week after downloading the app is 10%-12%, and it drops to 4%-5% after thirty days. If we compare users to elves in the wind, they sometimes come quietly and sometimes leave quietly. As developers, how can we win their hearts?

Basic ASO Strategy

Is ASO just a way to promote APP ? Apart from this? Wouldn’t you give ASO a function to solve user retention ? The title , description, video, and specific keywords of the application are to build relevance and create visibility. Creating visibility is about making your app visible to users, while building relevance is about targeting your target user base. Relevance directly determines whether users leave or stay after downloading. Therefore, when ASO optimizers envy various popular keywords, why not target specific audiences with relevant keywords?

Target users and potential users

The difference between target users and potential users is simple: when target users encounter an app, they are likely to decide to purchase or download it due to a high level of interest. However, potential users often need to be motivated or encouraged to download the application, such as prompting potential users to obtain virtual currency for downloading and installing the application.

In essence, the retention rates of target users and potential users are different, but ASO strategy will help developers better understand which category their users belong to and develop relevant strategies to solve the problem of how to attract users. In the app store , to specifically target and retain these users, we need the usual work of titles, descriptions, reviews, etc. However, the most important thing is that developers need to understand the problems of the application and find ways to create an application that users really like. Therefore, when it comes to user retention, it ultimately comes back to the product itself.

iOS 10.3 brings opportunities to developers

When Apple released the public beta of iOS 10.3, the biggest splash among developers was the ability to respond to comments. By responding to user comments, developers not only increase conversion rates, but also have the opportunity to retain users who want to leave. While everyone is focusing on the feature that allows comments, have you noticed that there is another feature hidden in the update?

New functionality in the SDK allows developers to add multiple app icons to each application. Developers can use this to determine what the primary application icon is and what the alternate icon is. As such, apps do not need to be updated through the appstore, but will be able to implement changes. iOS 10.3 shifts the focus to developers to increase app conversion rates and downloads, which is really good news for developers to spread the word.

This article briefly discusses the issues related to user retention from the perspective of ASO. In fact, most of the retention issues still need to be solved within the product, such as improving product functions, combining UI design, message push, micro-interaction functions, etc., and then looking back at retention. I believe there will be improvement. Important things should be said three times: product-product-product!

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The author of this article is @Cicada Master and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map