New media Tik Tok IP monetization skills!

These accounts look simple and don’t have tens of millions of followers, but they can make a lot of money? Because of the fans. What is the purpose of making Tik Tok? It’s for making money. If you don’t want to make money, don’t do TikTok! Must cash in! Therefore, when managing each account, you must make sure to monetize it. If an account is abandoned within a month without monetization, it will be useless even if it has 1 million followers.

At the beginning of my business, I created a Tik Tok account with more than 300,000 followers, but I didn’t make a penny in a month. Later, with the guidance of a powerful celebrity, I achieved rapid growth. To sum up, there are three main points:

Where is the point of monetization?

Does the content you create fit in with the tone of the TikTok platform?

How much does it cost?

He shared his thoughts from three dimensions: the birth of TikTok, its monetization methods, and the current benefits of making short videos.

About positioning

Before using Douyin, business owners must clearly understand their positioning: do they want to promote their products or to generate conversions?

These two points must be considered carefully. Product promotion is relatively simple. Occasionally, you can create some entertaining content, emotional content, or content that resonates with people. This kind of content will have a greater effect on brand promotion. For example, Xiaomi and Huawei, all the content they produce is story-based, and some products can also be implanted into this kind of story-based content. It can be sold. But we see that Xiaomi created Douyin. Is it for selling mobile phones on Douyin? It is not for selling goods, it is for brand promotion. So it is necessary to clearly distinguish the positioning. Be sure to determine the purpose of creating this account, otherwise don't do it. Don’t do TikTok if your positioning is not clear. This is a piece of advice, and this is also the experience I have gained from working on Tik Tok for so long.

About Monetization

When we are creating content, we must think clearly about how our content should increase fans’ joy for you and their trust in you personally, so that you can get conversions. For example, if you are creating a plot but you are not selling anything, nor are you marketing, and it is not valuable content, then fans will not do business with you. So when we are creating content, we must consider this clearly.

About traffic

Traffic is the essence of all business. I believe everyone has heard this sentence, so where is the traffic now? Just in the short video! We know that Kuaishou makes more money than Douyin, but Kuaishou’s fans are not as large as Douyin’s. We once operated on Kuaishou for two months and gained 150,000 fans, but did not make a penny. This is a failure case. Why? Because Kuaishou and Douyin have completely different styles and tones. Kuaishou has a very high conversion rate, especially for live streaming sales, which is definitely better than Douyin. Douyin cannot directly upload products, unless you are selling products through live streaming. You can just record it and then broadcast it. Kuaishou allows you to record and broadcast it at will, but its traffic and fans are not that large, and it is not that fair.

About IP

IP establishment is the stable path for every business. IP is very important. When building IP, how do you build your own short video content? Now, every IP teacher writes an article that may take 10 minutes to read, but a video is only 30 seconds. So in these 30 seconds, how can I use short videos to convey my value and tell your customers, "I know these things and what can I teach you?"

At present, the best way to establish IP is in the field of knowledge payment on Douyin or in the field of VLOG. I already have corporate clients, what can I do to help them? Make a VLOG. Business owners also want to establish their own IP on Douyin, so that more people can know them. They don’t sell their own products, their own books, or the company’s cosmetics. They only sell themselves and connect with more collaborations. So I said that IP is very important, so how do you create an IP? The following points are summarized:

1. Character

What is your personality? That is your professional knowledge. Sort out your professional knowledge. An important point in personal IP shaping is the positioning of fans. What are the fans for whom you publish content? What do they have in common? This allows you to publish your own expertise based on the common characteristics of your fans and increase your communication power.

There is no such thing as maintaining an account when using Tik Tok, but we have summarized a method to nurture an account and would like to share it with everyone: when registering each new account, complete all the information and make a high-quality video with a duration of about 10 to 28 seconds, not too long. Start releasing 100DOU+ on the second or third day after uploading the video, without maintaining the account. A traffic of 400+ is normal. If the traffic exceeds 5000+ or ​​even higher, the weight of this account will be higher. If there is no breakthrough, adjust the short video content and release the video another day. Of course no ads. Content is very important. As long as there are no advertisements, ordinary people can play it.

2. Expressiveness

When creating content, expressiveness is also very important. Some people ask if you have to be handsome or pretty to be successful on Tik Tok? No, it’s about looking at your content and your style as a whole, and creating a strong driving force through expressiveness.

Learn about product introduction content

You need to have a full understanding of your products and then cleverly embed them into the content. Whether it is paid knowledge or VLOG, if you want to gain the trust of customers, you must enhance your own value and grasp the characteristics of users. In fact, it is the same as writing an article, just presenting it in a different form.

Fourth, once you have created your persona, don’t change it. Continuous output is very important. It is best to post on a new account every day, prepare videos in advance, and post 5 videos in a row.

The benefits of making short videos

3. E-commerce sales

Create a matrix and do Taoke-type (content), for example, create five accounts, each account has a category, and do content promotion in batches. Shoot 10 videos for one product, with different backgrounds and different BGM. This is still effective now, but the matrix of e-commerce sales has gradually turned into story-based sales. You don’t need so many accounts to do story-based sales, 2 to 3 are enough (making story-based videos is actually very hard). Now the WeChat showcase is about to be revamped, and the product links may be in the comment area in the future. Therefore, sales now focus more on content marketing and story-based content.

Knowledge payment

Let users build trust with you on Douyin, and then monetize through the micro-business model, that is: circle of friends or community operation.

VLOG

Self-marketing through VLOG, this is a video that everyone can make and it is relatively simple. For example: record a video of what I did today.

Corporate product promotion

If you want to build a good brand, create a Blue V corporate account. If you have the ability, create plot-based content, which is more likely to attract exposure and achieve the effect of brand promotion. Focus on planning high-quality content!

(Small and medium-sized enterprises) can directly position themselves according to their products for monetization, and there are still opportunities for live streaming, video marketing, and IP-based live streaming. Or if you want to output the company's innovative content, such as advertising design, animation design, etc., it is best to create innovative high-quality content to boost the company's business volume! Positioning according to your own products,

Get started

Due to time constraints, today’s sharing ends here. Finally, no matter what, if you want to do Douyin, I suggest that everyone give it a try, there will definitely be opportunities!

Author: Tang Xiaohan

Source: Public Account: Tang Xiaohan