Practical strategies and methods for Tik Tok content operation and promotion!

The "2018 Douyin Big Data Report" released by Douyin in 2018 shows that Douyin's DAU (daily active users) in China exceeded 250 million, and MAU (monthly active users) exceeded 500 million.

By the end of May 2019, Douyin’s daily active users exceeded 300 million .

In this era where traffic is king, Douyin has long become a platform that all new media people cannot avoid.

1. Why has TikTok become the leading platform?

In September 2016, TikTok was launched and has been unstoppable ever since.

Let’s first look at the reasons why Tik Tok is so popular.

01 Instinct

It is human instinct to like intuitive sensory stimulation, and the process of reading text involves an additional step of processing and transformation.

Therefore, videos that can directly stimulate the senses and do not require brain conversion and processing are far more intuitive than text stimulation and are easier to accept.

02 Threshold

Since it is a video, why is it a short video instead of a long video?

Why is Tik Tok, not Youku?

The main issue is the threshold.

Compared with the difficulty of producing and viewing long videos, short videos are naturally suitable for this fast-paced era :

——In this era of universal self-media, long videos with high production costs and huge time consumption have been eliminated by the times. The shorter duration makes short videos easier to produce and more suitable for everyone who wants to engage in the self-media industry. Whether in terms of production cost or production difficulty, short videos are the darlings of this era.

03 Fragmentation

We divide a person's day into three eight-hour periods: 8 hours for sleeping, 8 hours for working, and 8 hours for living. Then, it can be said that almost all of a person's entertainment activities will take place in the "8 hours of living" .

However, “8 hours of life” is not a complete 8 hours. It is the accumulation of various fragmented time, such as 30 minutes to go to the toilet, 30 minutes to eat lunch, 1 hour to commute, etc., which are all fragmented time.

It is almost impossible to watch a long video in its entirety (if you can finish watching a movie in your commute time, you’d better rent a house closer), so short videos have replaced long videos.

2. Why choose TikTok

Why has Tik Tok become the leading short video platform?

As both are short video platforms, why is Douyin the undisputed one, while Kuaishou, Xigua, Huoshan and other short video platforms can only envy and feel sad at the same time?

——It’s simple, the difficulty of monetization .

There is no one who does not want to monetize. Even the most pure people who enter the platform with the initial dream will think about monetizing after they have a certain fan base. The difficulty of monetization directly determines the popularity of the platform.

Regarding monetization, the audience's spending power is a very important point. Even if the fans have high stickiness, without the ability to pay, it is just talk on paper.

For users with high spending power, it is much easier to monetize even if their fan stickiness is not very high.

Let’s analyze Douyin’s consumption capacity from the perspective of its audience composition:

01 User gender and age

The users of Douyin are mainly female, accounting for 66.4%, and the number of middle-aged users aged 30 to 40 is increasing year by year. In other words, middle-aged women aged 30 to 40 occupy half of the Douyin users (there should be rock here)

I don't need to say much about the spending power of middle-aged women, I think everyone should understand it.

02User’s place of residence

In addition to gender and age, the city of residence is also a very important criterion for consumption capacity . From the data, we can see that the number of Douyin users in first-tier cities is nearly three times the industry average, and most of Douyin's users are from first- and second-tier cities, with slightly better consumption capacity.

03 User income

It is unquestionable that income determines consumption . As shown in the above figure, Douyin has an advantage in terms of user income, and the user's consumption capacity is naturally stronger.

04 User Education

Although educational background cannot directly determine income, it is often linked to income. The higher the educational background, the easier it is to accept new things and the more likely people are to consume.

Based on the above four points, we can draw the following conclusions:

Compared with other short video platforms, Douyin is easier to monetize.

This is also the reason why Tik Tok has now become the well-deserved “No. 1 in short videos”.

3. Tik Tok’s algorithm mechanism

Douyin is a platform with strong operations. The official control over Douyin is very strict, unlike the official WeChat accounts where the operators are almost left alone.

In other words, the number of video views on Douyin is not determined by fans ; Douyin implements a "planned economy" on the platform, and the traffic is allocated by the official.

After a content creator publishes a video, the Tik Tok platform will give the video initial traffic based on the content quality of the video, the number of the creator's fans, and user preferences.

The initial flow consists of two parts:

1. Push to the content creator’s fans;

2. Push the video to users who may like the video through algorithm calculation;

PS: The platform will not distribute the video to all fans who follow this account. Only about 10% of the fans can see the push of this video.

The number of Douyin plays is calculated using the following 4 dimensions and 1 weight:

• 4 Dimensions

1. Completion rate

2. Like rate

3. Comment rate

4. Forwarding rate

Briefly explain the meaning of these four data:

Completion rate means that if 100 people see your video and 20 people watch your video completely, then the completion rate is 20%.

The same applies to the like rate, comment rate, and forwarding rate.

That is, the number of views = A* completion rate + B* like rate + C* comment rate + D* forwarding rate

The four values ​​of A, B, C, and D are adjusted by the system in real time according to the current situation. We don't need to know what the coefficient is, but we need to know

Completion rate > Like rate > Comment rate > Forward rate

In other words, if we want our videos to become popular, we should increase the completion rate, like rate, comment rate, and forwarding rate.

• 1 weight

In addition to the completion rate, like rate, comment rate, and forwarding rate, weight will also affect the dissemination of content. The so-called weight refers to the influence and contribution on Douyin.

For videos of the same quality, content creators with higher weights will definitely be more likely to be recommended, and the probability of becoming popular will be greater.

Moreover, the weight also concerns penalties:

If your weight is very high, Douyin will be more tolerant of you; if your weight is relatively low, you may be locked up in a small black room for the slightest violation.

After understanding the recommendation variables of Tik Tok videos, we can now understand the video recommendation process:

After the video is released, it will be put into the initial traffic pool. In the initial traffic pool, the system will recommend 0~250 people to watch your video;

In the initial traffic pool, if users think your video content is good, the likes, comments, collections and video completion rates all meet the secondary recommendation standards.

Then this video can get the second recommendation of Douyin and enter the second traffic pool. The system will recommend 500~5000 people to watch your video;

Then enter the larger third traffic pool, the fourth traffic pool... and so on.

This process will continue until the likes, comments, favorites and video completion rate of your video do not meet the criteria for entering the next traffic pool. This process determines the video's playback volume.

Videos with millions or tens of millions of views have achieved their hit effect only after going through countless traffic pools. Generally speaking, the recommended period for traffic pools is 24 hours to 7 days.

Everyone should have understood the algorithm of Douyin's playback volume. Next, let's talk about how Douyin's backend screens videos and pushes them to users after users upload them.

• Tik Tok background screening mechanism

Video content:

1. Machine screening dimension

(1) Use Tik Tok to shoot directly, without any other app special effects, watermarks or watermark obstruction

(2) The image is clear (make sure you have upgraded to the latest version of TikTok), with no overexposure, darkness, or freezes.

(3) Only images in full vertical mode can be selected.

(4) The system will initially screen out high-quality videos based on the previous algorithm.

2. Selected rating dimensions:

(1) Creativity: unique entrepreneurship, high-quality plot, unique shooting and editing techniques

(2) Talent: dancing, singing, appearance, special skills, etc.

(3) Scene: Outdoor, crowded, rich scenes, beautiful and exquisite

(4) Cooperation: Actively participate in official challenges, off-site dissemination, etc.

3. Manual review

The first 5 works of a new account must be manually reviewed . After the manual review, your video will be labeled (such as travel, beauty, Chongqing, Xi'an, island...)

Tik Tok tag definition

Tik Tok tags are keywords that are filtered out through video performance content or text content, or they can be used by viewers to tag their favorite work types and people when browsing works.

The role of TikTok tags

Helps the system describe and categorize content for easy retrieval and distribution to people with the same tags.

That is to say, there are one or more tags behind each video content;

Not only videos have labels, but video viewers, or users, will also be labeled by Douyin. For example, if a user recently likes to watch beauties and travel, then his labels will be beauties and travel.

Tik Tok will combine the two tags to push videos. That is, when the tag of your video is travel, your video will be pushed to users whose tag is travel.

Use tag recommendation mechanism to acquire accurate customers

From the above, we can see that the label mechanism is a very important point, so how to effectively use labels to acquire accurate customers is of utmost importance.

a Where you can put a label:

(1) Labeling the cover

(2) Labeling the copy

(3) Content labeling

(4) Sound tagging

(5) Nickname tagging

(6) Labeling

b The more tags you have, the more accurate the users you get.

For example, if your customer is Shijiazhuang Qiaoxi District down jackets, and you target a keyword for regional customers, if Shijiazhuang and down jackets are triggered at the same time, it will be accurately recommended.

c tag universal formula

Regional keywords + precise keywords + expanded keywords = keywords of your precise potential customers

For example, an account we operate for enrollment and training has now realized more than one million. Our keyword is enrollment, and the expanded keywords are education, training, and principal. Recruiting students by distributing flyers, recruiting students by phone, recruiting students through WeChat, recruiting students by referral, etc.

Another example is hairdressing: On the one hand, we need to not only shoot good-looking hairdressing video content, but also tell the story, such as what kind of face or head shape is suitable for what kind of hair, and add good-looking subtitles and emoticons.

Then write in the copy, do you want to know which hairstyle is suitable for this head shape? Finally, locate your own store xx barber shop.

This is how a complete label comes out.

• The red line that cannot be crossed

Brushing fans , all kinds of brushing behaviors, of course, if you spend money on Dou+, brushing fans is tantamount to suicide. I have already told you about the algorithm. When you post a video, the system will push a part of the traffic to your fans.

If all your fans are fake, there will be no views, let alone the completion rate. There is no need to mention whether the system can detect whether you have faked your fans.

1. Prohibited elements: Peppa Pig

2. Prohibited playlist: "I am a psychopath - MC Erguige"

"We Cats Are So Cool"

3. Pornographic and vulgar behavior: wearing revealing clothes, topless, exposed, low-cut, etc.

Any indecent, seductive, vulgar and pornographic behavior and audio

No men dressing up as women

Girls are forbidden to wear women's clothing that is too seductive or too coquettish

4. Acts that violate laws and regulations: guns and ammunition, controlled knives, drugs, and other illegal content

Gambling, violence, terrorism, incitement to crime

Users who are not military police wear military uniforms or police uniforms

Disclosure of personal privacy information

Spreading rumors and disrupting order

5. Disgusting behavior: Any disgusting and offensive content

Insulting or slandering others

Smoking, drinking shots

6. Watermarks and logos are prohibited: Patches, program logos, and watermark trademarks will not be approved. If they are discovered by the system, they will basically be downgraded.

We have always emphasized account positioning in previous courses. A good positioning can directly take you to take off, while a bad positioning will make you unable to recover.

The same is true for Douyin, of course. However, the positioning of Douyin accounts is not about what you shoot to be recommended as hot topics, but about using positioning to allow your content to bring you accurate customers and generate revenue for you.

Let’s first look at some common ways to monetize Douyin:

4. Douyin monetization channels

1. Accept advertisements

Taking advertisements and selling goods to realize cash is the most common way to realize cash on Douyin. It is also a method of realization that many Douyin celebrities are using now. It does not require any effort. As long as you have traffic, advertisements will find you.

The problem with many small Vs is that because the content field is not vertical enough, there are few people who place ads. However, what is interesting recently is that as long as your content is good enough, Douyin official will match you with commercial advertising monetization resources.

Considering Toutiao’s attitude towards helping KOLs realize their value, the future of Douyin is still worth looking forward to:)

2. Sell products

Selling products is also a common way for Douyin to monetize. Users can open their own stores directly on the Douyin platform. Users can jump directly to the product interface to make purchases from the video interface, which is simple and easy to operate. This can be directly linked to Taobao. Our teaching and research team has also been studying how to sell more goods and improve conversion rates. It was only recently that we finally opened up this section.

3. Convert private domain traffic

As a platform with 300 million daily active users, traffic diversion is naturally a consideration for many self-media account owners. We have also mentioned in the previous user operation course that public domain traffic is not your traffic and there are many restrictions on its use.

However, after directing the traffic to your own WeChat public account or personal account, it becomes your private traffic. Whether it is selling products or providing services, it is up to you.

4. Build your personal IP

We have talked about this in the personal branding class. In the future, personal IP will be increasingly valued. Your personal IP will be directly equated with your popularity, and therefore with your income.

Therefore, when we are doing Douyin, we should not always focus on the number of views, likes, fans or popular recommendations. The data you should pay attention to are:

How many people left you messages , and what they said

How many people sent you private messages, and what the private messages were about

How many people buy your products and what kind of products they are

Determine your positioning based on these data and continuously update your positioning so that it doesn’t become increasingly difficult.

5. Creation of Douyin Account

The slogan of Douyin, "Record a Beautiful Life" , actually tells us the positioning of the Douyin platform and what users like to see.

——The beautiful people, things and objects in this world

So what kind of people are likely to become popular?

If you are already famous and have your own traffic, then you will definitely become popular;

But if you are not a star, but just an ordinary person who wants to do Douyin, then it is best to have the following conditions:

A. Rely on appearance

This is a world where looks matter. People who are good-looking will never have bad luck, and their traffic will not be too little. In fact, you don’t need too many skills. Just simply show your face, whether you are singing, dancing, or even riding a tricycle, there will be a bunch of loyal fans surrounding you.

B. Rely on talent

If your looks can’t support you to make a living, then you can only rely on your talent, that is, you have to win by content.

What kind of content is good content?

• Content with creative attributes

Creativity lies in the contrast between the beginning and the end of things. The more obvious the contrast, the better.

For example, Huayi Village is a good case.

• Content of continuous attributes

After watching the first one, you will unconsciously want to watch the second and third ones... As long as your videos are presented in a continuous form, they will definitely attract people's attention.

For example, the most common one - the next video will tell you the answer.

• Record a beautiful life

Since the slogan of TikTok is "Record a beautiful life", it is definitely the right thing to do.

Whether it's taking pictures of objects, food, scenic spots, people, events, etc., in short, anything related to a beautiful life is fine.

6. How to increase followers

There are three directions for increasing fans:

Content format increases followers

Product angle to increase followers

Follow hot topics to increase followers

1. Increase followers through content

First of all, we need to understand what benefits our content can bring to users:

Emotional resonance

Value Communication

Knowledge Sharing

Only if your video has one or more of the above three conditions, it is a qualified video. Otherwise, it is a worthless video for users.

• Character-style fan growth

We should all know that Douyin's real-person appearances get more traffic than those without real-person appearances.

How can people like us who have neither talent nor good looks attract fans?

1) Be a porter quietly

If I say that Deyun Club can support a bunch of Douyin celebrities, there is nothing wrong with this.

Whether it's Guo Degang or Guo Qilin, whether it's Deyun Club or Qi Pa Shuo, as long as you do a good job of transferring content, there will be people who will like, comment, repost and follow you. Sometimes, it's not bad to be a porter quietly.

2) Real talent show

I believe that everyone who has watched Douyin knows this person. He has 31 million followers just by cooking, cleaning the stove and bowing.

I believe that students who have watched his videos have experienced that there is no fancy language, only home-cooked food and sincere bows.

Every time I watch his videos, I always feel particularly hungry. When he whets your appetite, you will unconsciously want to learn it, and even imagine posting it on WeChat Moments after you make it yourself, and poison them late at night.

3) Original graphics and text

For this type of video, you must choose rhythmic music , and then adjust the picture according to the rhythm of the music. Remember that the content of the picture must be interesting to the user.

The most common ones are emotional essays or screenshots of novels. As long as you choose texts and pictures that can arouse people's interest at first sight, and add good BGM, it will easily become popular.

2. Increase followers through product

Behind every function button of Tik Tok is a huge traffic pool . If you can grab one or several of them, you can still have a steady stream of traffic coming in every day even if you no longer update videos.

1) Search interface - title category

You can search for your product name and then click on these topics. These topics will basically not change, but the order may change.

How to use it?

Please click in and see how many likes the top-ranked one has. Can you do a similar question and rank in the top 5 or top 10?

If possible , write relevant topics in your own copy. Once you get a high number of likes, the system will automatically include it and rank you.

Once someone searches for your product, you will be ranked at the top. Just imagine how much traffic you will have.

2) Increase followers in the same city

It would be best if you can locate your own store when posting Douyin videos. How to locate your own store?

Download the AutoNavi Map software on your mobile phone, click the circle icon in the lower left corner after entering the application, and there will be details next to "My Location" after positioning. Click to enter and select a new location, submit the application, and then an AutoNavi Map customer will call to verify.

Advantages: People in the same city have a chance to see you, and if they are interested in you, they will click on your location to see where your store is, what your phone number is, and what your business hours are, which can directly direct their traffic to offline.

3) Live broadcast

Live streaming is also a great way to attract fans. For live streaming, you need to set a topic every day and then interact with your fans around the topic.

So how can we attract traffic to WeChat? You can put your contact information and your products on the background. If your live broadcast is good, we can also recommend you a position and put you in the top 10 popular live broadcasts.

4) Leave a message

When you reply to a message and forward it, it will appear in your follow list. Once the fan clicks on the follow list, you are in the first place, which increases the number of readers and the interaction of fans.

Therefore, the comment area must be managed well, and not only your own comment area, but also the comment areas of others must be managed.

Reply to comments under other people's videos to take advantage of their popularity. This means that once others are interested in your comments, they may click on your homepage to see yours.

5) Topics

First of all, we need to choose a topic that suits your product. For example, for clothes, everyone will definitely choose dressing.

The bigger the topic or the more views, the more traffic we can get?

The answer is no.

So is it appropriate to get smaller and smaller? No, it is not.

When choosing positioning and topics , the first thing you must choose is high traffic . However, when you look at the top 10, they all have hundreds of thousands or even hundreds of thousands of likes. I don’t recommend you to choose them, because the chance of having a hit is about the same as winning the lottery.

So at this time, it is better to choose one with relatively smaller traffic . The top ten ones all have 10,000 to 20,000 likes. Then this one can be chosen, which is also easy to impact.

When you rank in the top few, the system will automatically push you to the previous level. Is this okay? Although it is not possible to have a higher weight than directly placing you in the previous level, it is safe, right?

6) @Function

The @ function in the copy is also one of our tools for increasing followers. If you know a big account with hundreds of thousands of followers, ask him to @ you when he posts a video to help you attract traffic. There is also the @ assistant function. If you feel that the traffic has decreased recently, you can @ him.

7) Music

This should be among the most serious.

I hope everyone can build their own music library. When you hear good background music, save the video, and then convert it into music format using the MP3 converter I gave you yesterday, and then make a note.

When you shoot a video, you can choose music from your library. We will talk about how to select music in content production.

3. Follow hot topics to increase followers

What is a hotspot?

A hot topic is an event that attracts widespread attention at a certain time or place, such as Lin Chi-ling's recent marriage.

Why do we need to take advantage of the popularity?

When a hot topic appears, many people are paying attention to the interpretation, development, and outcome of an event . With more attention, people will definitely want to know more.

When you appear at this time, will many people be willing to click on it and take a look? Once your content is interesting, it will naturally attract a large number of fans.

Hotspot Classification

• Predictable hot spots

Various festivals, Valentine's Day, Christmas, Easter

Various events, World Cup, Olympics, League of Legends professional league

Various programs, Tucao Conference, singers, Spring Festival Gala

• Emerging hot spots

Social events: vaccine incident, melamine incident

Celebrity gossip: Lin Chi-ling gets married, Fan Bingbing breaks up

Hot topics: Wu Yifan's big bowl of wide noodles, Cai Xukun playing basketball

Hot spot method

1) Take advantage of the positive trend

Positively taking advantage of the hot topic means making positive comments on the matter based on existing facts and the public's three views.

For example, Durex took advantage of the popularity of Apple's press conference.

2) Take advantage of the negative side

It is to put forward a point of view that is contrary to the public's cognition or three views. For example, Chi Zi, a talk show host, once took advantage of the hot topics on Weibo.

Regarding the D&G insulting China incident, Chi Zi did not cut up the D&G items he owned. Instead, he was watching an American TV series and saw that an American said he did not like Chinese food. In a fit of rage, he smashed the TV. Instead of dismantling his own D&G items, he smashed the TV.

He was implying that the Chinese people were overreacting.

Of course, this is also in line with Chi Zi's usual personality, he is a very honest boy who never submits to anyone. There is another risk for Chi Zi to take advantage of this hot topic, which is that he will be misunderstood by many people as being unpatriotic.

3) Using various tricky angles to gain attention

During the 2018 World Cup, a second-rate kitchen and bathroom brand, Vatti, took advantage of the World Cup to make money and become well-known.

This is the advertisement that Vatti made to take advantage of the World Cup. As long as you buy kitchen and bathroom supplies from Vatti, you can get a full refund if the French team wins the championship. Such a big ad.

1. If the French team does not win the championship, this is a high probability event. Before selling the products, Vatti has the gimmick of refund, so the unit price will be higher than normal anyway.

The extra money will be used to buy football lottery or other products won in France. In the end, France did not win the championship, and although the football betting lost money, the original product had made a profit.

2. If the French team wins the championship, the football lottery or other products it purchased will be profitable, and this money can be used as a refund to the user. In this way, Vatti still did not lose a penny.

Take advantage of celebrities and internet celebrities

Many people on Tik Tok became famous by piggybacking on celebrities and internet influencers.

Frontal rub

For example, Li Xueqin, who everyone should know.

Her words "Hello Wu Yifan, I am Li Xueqin. Today I came to Tsinghua University. Look, this is the gate of Tsinghua University. It’s so white." made her an overnight sensation.

Reverse side rub

The biggest star on TikTok who is best at marketing himself and riding on the popularity of others is Niurou Ge.

The first video of his that made a deep impression on people was the one that taught people how to seal the edges of fried beef. His videos became popular from this point on. Ordinary people like us rarely come into contact with frying steaks, so it's out of curiosity.

Then, after he became a little famous, he did something. He took advantage of the popularity of Du Zijian, a big V with millions of fans, and shouted on Douyin that he wanted to worship Du Zijian as his master. Du Zijian ignored him and later simply unfollowed him.

As a result, Niurou led his fans to make a scene in Du Zijian's live broadcast room. When I first started using Douyin, I had a very good impression of Niurou because he set himself up as someone who would bring down the price of red wine and not be a black-hearted businessman.

But then suddenly a guy named Bordeaux Chao Ge came out and tore Beef Ge apart, leaving him with nothing to be done. Now both of them have an astonishingly large number of fans.

Hotspot Notes:

1. Tracking

Keep track of possible hot spots at any time

Tools needed:

First-level entry: Douyin daily hot list, Weibo hot search list, WeChat search hot search list, Sogou hot search list

Second level entrance: Toutiao Index, Baidu Hotspots, Zhihu Selections;

The third level entrance: Xigua short video, Kasi data, Xinbang, Qingbo big data...

2. Identification

Identify whether this hot spot is in line with the positioning of your own account. For example, if we sell jade, we will definitely not take advantage of hot spots like Brother Beef selling wine. We should take advantage of hot spots that are related to ourselves and not take advantage of others' misfortune.

3. Speed

Quickly create content targeting popular topics. This does not require quality but speed. Whoever gets it first will have a lot of traffic, and you can then release a detailed version later.

4. Innovation

The angle should be unique and different from others, so that even if the speed cannot keep up, you can still take away some traffic based on the angle.

7. Features of video editing

Since we are going to use the Tik Tok platform, the videos we edit must be made according to the characteristics of the Tik Tok platform and the habits of users , and must not go against them.

In fact, the characteristics of Tik Tok videos can be summarized in three points:

Short duration, vertical screen, close-up

1. Short duration

The length of videos for newly registered users is 15 seconds , which means that you must explain something clearly and understandably within 15 seconds in order to gain the user's approval;

Although Douyin has relaxed the video length for corporate certified users to 1 minute, if the video has no highlights, it will still cause user loss, and few users can watch an entire video in its entirety.

Therefore, when we edit videos on a daily basis, we will try to simplify the content as much as possible and keep the video length within 15 seconds.

2. Vertical screen

Nowadays, all videos on Tik Tok are vertical videos. If you make horizontal videos at this time, it may cause a significant decline in the visual experience, affect the user experience, and lead to user loss.

Therefore, when editing videos, we must adjust the horizontal screen to vertical screen to improve the user's viewing experience.

3. Close-up

On TikTok, the visual experience is far more important than the depth of the content.

Take this video for example. Although the copywriting and content of this video are good, what users see first and want to see most is still the most direct visual stimulation.

Therefore, when we record a video, we must shorten the distance between the subject and the camera, so that the user can clearly see the subject's appearance, expression, etc.

Provide users with visual stimulation, arouse their interest, and make them interested in understanding the content of the video.

8. Case Analysis

1. "The broadcaster who has no eyes when he smiles"

The broadcaster who has no eyes when he smiles has 1.989W fans and 1.9375W likes. Let's analyze how he built his Douyin account.

We all know that on the homepage, the name and avatar account for more than 70% of attracting fans . A good name and a good avatar can retain users for you. Otherwise, users will be lost in vain.

The name of the broadcaster who has no eyes when he smiles is very vivid, especially the words "no eyes when he smiles". I already have the picture in my mind before I finish reading it. I believe everyone has the picture too.

Add to that the term "broadcaster", and we have already constructed in our minds the image of a smiling and slightly vulgar broadcaster without even looking at the profile picture.

Then let’s take a look at his avatar, which is a picture of the two protagonists together. From the poses of the two protagonists in the avatar, we can tell that this is not a serious account, but mainly for comedy.

I believe that after reading this, users already have a basic understanding of this account. The name and avatar have left a deep impression on users. At this time, most users choose to follow it.

Then let’s take a look at the account’s signature, “A silly broadcaster who is good at singing, dancing and performing jokes.”

The personal signature is the second thing users see . After seeing the name and avatar, seeing such a personal signature will deepen their impression of the account and confirm their own judgment. There is no reason not to pay attention to it.

Next, let's take a look at the most popular video of "The Broadcaster Who Has No Eyes When He Smiles", with 126.8w likes, 36w comments, and 63w reposts, which can be said to be quite high.

The name of this video is "Liberate Nature: The Prince of Amusement". The name sounds very "liberate nature", and the name "The Prince of Amusement" comes from the recently popular "Balala the Fairies", so naturally the phrase "it's none of my business" is bound to appear.

Scenes + plots + hot words + sand sculptures, almost all elements are what users like to watch, so it is natural that this video will become popular.

Let’s take a look at his other videos. They are also somewhat related to reality, but they are presented to users through scenes and plots.

2. Dai Dalier LX

"Dai Dali'er LX", this is the type of person we often say can make a living by relying on her looks.

The name and avatar are true reflections of the protagonist, and the videos are mainly based on their daily lives , which makes people feel comfortable and down-to-earth.

We can also see our own shadows in her daily life, and often feel empathy. Coupled with her good looks, it is not surprising that she has 4.62W fans.

The highest number of likes is 1.33W. This video is a video about complaining about boyfriend's straight male aesthetics. I believe that almost all fans can find the reflection of their own lives in it.

Almost everyone can relate to the situation, and it can bring empathy to every user, so the number of likes has accordingly exceeded one million.

Finally, although there are many techniques for operating Douyin, the most important one is still the old saying

——Content is king.

The most practical skill is to create content with care.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

author: Brother Guo

source: Guoxiong Private School (Nmedia001)