To do Zhihu traffic promotion, you must master the skills!

There is no project that cannot be handled by traffic. Even if the conversion rate of your product is as low as dust, 100 fans can only complete one order, but as long as your traffic increases, what is there to be afraid of? At worst, you can use 10,000 fans to complete 100 orders.

Before starting an Internet business, we will always encounter a novice period, and what we call a novice period actually means having no customers, no fans, and no traffic.

Therefore, if you want to get more traffic when doing a project, you have to improve your traffic generation and promotion techniques!

I usually divide traffic into two categories: platform recommended traffic and search traffic. Next, based on these two types of traffic, I will talk about the skills that need to be mastered in traffic promotion.

Tips for getting platform referral traffic

Marketing to create momentum: Taking the novel distribution project on Zhihu as an example, search for highly viewed novel recommendation questions on Zhihu and answer them. The novel distribution project has unique resources in this regard. The novel distribution platform can be said to have prepared the answer content for us. We can just copy and paste it in the novel list in the distribution background.

Some people say that these Zhihu questions with high views have hundreds or thousands of answers. Why can our answers get exposure?

This is thanks to the dynamic ranking mechanism of Zhihu answers. We often see that some answers with hundreds of likes are ranked ahead of answers with tens of thousands of likes. This is a special mechanism that distinguishes Zhihu from traditional forums and BBSs that simply rank based on posting time or number of likes. This mechanism gives later answers more exposure opportunities. As shown in the figure below, for a question with nearly 6 million views, an answer with 10 likes ranked first. With so much attention and views, ranking first means that it can bring considerable traffic to your advertisement.

This dynamic ranking uses the "Wilson Score" algorithm mechanism, which comes from the "Wilson Formula"

(Do you understand? I don’t understand it anyway, and I’m writing this down just to show off.) To put it simply, this formula means that when the number of likes is small, if you get likes again, the score will increase rapidly, and you can get a good ranking in a short period of time. And those highly-praised answers may have their rankings lowered for a short period of time due to some objection. In this way, everyone has a chance to rank high. By seizing the characteristics of this ranking mechanism, we can create momentum, make our answers rank high and gain exposure.

Yes, it’s about getting likes.

Currently, the average price of a like is around 0.3 cents. You don’t need to give too many likes. About 20 likes for one answer will be enough.

You can ask your friends to like the post, or you can go to Taobao and find someone to like the post for you. QQ group is also a good choice.

Of course, you can also register Zhihu accounts in batches to like your own answers. This involves maintaining an account on Zhihu, which has a relatively long cycle and is somewhat difficult to operate. However, if you support a group of small accounts, the benefits that can be brought to you cannot be underestimated.

When registering a secondary account, one device, one number, and one IP are required. To put it bluntly, maintaining an account is to simulate a real person operating the app. You should treat the secondary account the same way you treat the main account in your life. The best way to meet the above conditions is to buy several mobile phones and SIM cards, register a small account for each mobile phone and SIM card, and then maintain the account.

If you don't have so many mobile phones, you can also use an Apple jailbroken phone to install NZT, AWZ and other software to modify the phone and maintain multiple accounts on one phone. The principle is to change the hardware parameters of the mobile device to generate a new phone. When switching logins, you can change the IP address by turning on or off the flight mode, which can also achieve the effect of one phone, one IP address. (The editor once used these software to write supporting scripts for batch registration of VX and Momo, and a set was sold for 5K and many people bought it.) If you want to do batch registration and account maintenance at a lower cost, you can use a computer with an Android emulator to open multiple accounts, which can also achieve the effect of one device and one IP. When registering in these two ways, you can use the code receiving platform to connect to the card merchant for code registration. The code receiving platform I use allows you to register a Zhihu account for 20 cents. Why is it not recommended to register with a code for the first method? Because if the device is blocked, the cost will be relatively high.

If conditions permit, it is recommended to use the first registration and account maintenance method, which is simple and has a high survival rate. (The latter two types of people who are not long-term operators basically can't play with them, and the editor still writes them just to show off. Of course, if there are friends who have good project cooperation, the editor is willing to come out again.)

Back to the topic, when it comes to creating momentum to attract traffic, is there no other platform besides Zhihu? Comments on articles on NetEase and Dayu are also a good place with high traffic and can be used to gain likes and create marketing momentum. Of course, the project cannot be limited to novel distribution, otherwise it would be rather narrow.

Leverage marketing: Taking QQ Kandian as an example, comment below the hot comments to intercept traffic. With the support of mobile QQ's traffic pool, we can try some unconventional projects, such as the second intercepted comment. My personal highest record is to attract 5K+ fans to the official account in one day. I copy and paste some beautiful pictures every day, and open a traffic master. It is too easy to earn a hundred or eighty yuan a day after sleeping.

To attract traffic in this way, there is no need to do anything like brushing likes. The only thing you need to do is to keep copying and pasting under the hot comments, of course, the premise is that you can grab a position. Besides QQ highlights, what else can you think of to leverage the platform’s popular reviews and comment below to leverage marketing momentum?

Tips for getting search traffic

If you want to obtain search traffic, Baidu's Zhidao and Tieba are two huge obstacles that every professional network promoter cannot avoid. Their rankings are not comparable to those of ordinary websites. Let's take these two platforms as examples to operate traffic diversion and promotion.

Many people say that this is an old method that has been seen countless times. It is like chewing gum that has no taste at all. It is completely useless. It did not attract many fans, but many accounts were blocked.

Sit down and don’t speak. First take a look at how I use Baidu to attract traffic .

You said that Baidu knows that it cracks down very severely on advertising. I totally agree that if you post a hard advertisement, it will be deleted within seconds and will not be approved. But some people also say that Baidu Knows has a high tolerance for advertisements and it posts advertisements one by one. I fully agree with this statement.

When advertising on Zhidao, I always believe in one thing: advertising is content!

My advertising answers can provide perfect solutions to other people's questions. You say I am an advertisement, which is undeniable, but I am more of a standard answer to a question. My advertisement is the main content of this answer. As shown in the picture below, there is a question with 40,000 views. I put a link advertisement on it. It is very powerful and effective. This answer alone can bring about 50 IP addresses to my website every day. (Please don't report me.)

Let’s continue with the following example, which is a self-directed and self-acted question-and-answer format that fully demonstrates the reality.

In short, when advertising on Zhidao, you should never advertise just for the sake of advertising. For example, taking the above topic as an example, could you recommend a few novels about survival on a desert island? If you answer: To read this type of novel, please go to the public account: 1234. I believe the final result will be that only you can see it or even your account will be frozen.

Next, we will talk about Baidu Tieba traffic diversion , which is exactly the opposite of the traffic diversion mentioned above. Because Tieba is a Chinese community, its openness determines that its advertisements can basically be directly advertised.

Arrange keywords in the title, leave advertisements in the replies, and avoid sensitive words. Some of them can be replaced by homophonic words. Try to find forums that don’t have a moderator team and post advertisements in forums with few followers. Avoiding sensitive words can prevent Baidu from deleting your posts. Posts in bars without a bar management team will not be deleted by administrators. Posting in bars with few followers can prevent malicious reports from well-intentioned bar staff. As long as you have done all of the above, your post will be 100% approved.

It is worth mentioning that although Tieba posts have a high search ranking in the early stage, due to the lack of actual resource content, the bounce rate increases and the ranking will slowly be pushed down by websites with actual content. Therefore, to divert traffic to Tieba, you either use target keywords to post crazily to occupy the early traffic, or deploy long-tail keywords to obtain long-term traffic. The following is a comparison:

Fights Break Sphere free reading

Where can I read novels with the protagonist named Xiao Yan? /Fighting the Sky Chapter List Reading/Fighting the Sky txt Baidu Cloud Resources

Finally, you can attract traffic to Tieba by purchasing vps, Tieba accounts, and then use batch posting software to achieve batch posting. The principle is to use posting software to simulate the computer's MAC address, hard disk information, etc. to disguise it as a new device, and then use dynamic IP dial-up VPS to change the IP, add a small post bar account, and create a perfect one-machine, one-number, and one-IP environment.

The cost is not high, a VPS costs more than 100 yuan a month, two or three Tieba accounts cost one yuan, and the posting software will be included when you buy an account. But it is a good way to divert traffic violently.

In summary, when doing traffic diversion, you must understand the regulations of the platform you are operating, and know yourself and your opponent, so that you can be like a fish in water in traffic diversion and promotion!

Author: Yan Xiansen

Source: Official account cps advertising (ID: cpsguanggao)