Xiaohongshu's Methodology for Explosive Articles

Hot articles are the core of Xiaohongshu, and are also the way for the Xiaohongshu platform to deliver excellent content. A good popular article can not only realize the reading value of the article, but also be more conducive to the transmission of knowledge, concept output, content expression, etc.

This article shares with you case studies in 9 areas, including beauty, fashion, personal care, food, home furnishings, sports and fitness, maternal and child care, cute pets, and health and wellness , and analyzes the causes and characteristics of popular articles.

01Xiaohongshu Hot Articles Beauty

Case: "The 22w Angry Flower Learns from MGP" corrects four misunderstandings

(Note data: 49w likes, 54w favorites, 4725 comments)

The title of the popular article on Xiaohongshu: "Spent 220,000 Yuan to Learn from MGP" corrects four misunderstandings and summarizes the video content in the form of "emotional words + numbers + events" . Through the number 220,000, it shows that these methods were learned at a great cost, which makes them seem more real, indicating that the blogger studied hard and shared knowledge when making this video.

"Correcting four misunderstandings" explains that many people are using these methods incorrectly and they are not correct makeup techniques. They are somewhat similar to the "bone makeup VS skin makeup" from some time ago.

The cover of the popular article on Xiaohongshu: With an art sketch as the cover picture, the three tones of black, white and gray become the focus and a topic: What is the content of this video? Why choose this image as the cover image? Attract the target audience in multiple ways, arouse readers' curiosity, and make readers spontaneously click on the video to watch. You can't tell the direction of the content just by looking at the cover.

Hot article content on Xiaohongshu: The content is about the blogger sharing the makeup knowledge he learned from Mao Geping, using his own face to explain the learning content, makeup techniques, and previous makeup habits, and comparing the left and right faces.

There are contrasts that can more realistically show the expression of skills (making the face look smaller, the facial features three-dimensional, reducing facial defects, etc.), and the details of the left and right face painting techniques are explained very clearly. In total, four makeup misunderstandings and how to do makeup correctly and effectively are discussed, and the process and details are displayed, which won the unanimous approval of a large number of netizens.

Comments on the popular article on Xiaohongshu: The comments section is more about approving the blogger's more effective sharing of makeup tips and methods, because the comparison allows netizens to visually feel the superb makeup skills of Mao Geping and the affirmation of his technical techniques. Some netizens also asked about products such as liquid foundation, eyelash curler, eyebrow powder, etc., which indirectly promoted their interest.

Copy homework: The makeup tips are full of practical information. For this type of content, it is easier for netizens to understand with tutorials and explanations. Many netizens are in a state of "knowing it with the eyes but not with the hands", so they will collect notes. The number of collections of this note is much higher than the like rate.

For beauty products, details are more attractive than the whole. It would be best if the details can be close-up while taking into account the whole.

02 Xiaohongshu Hot Articles Fashion

Case: Clothing length/dimension comparison table for slightly plump girls 120-140cm

(Note data: 32,000 likes, 22,000 favorites, 144 comments)

The title of the popular article on Xiaohongshu: "Comparison table of clothing length/dimensions for 120-140 slightly plump girls" directly mentions the subject and expands the topic, positioning "slightly plump girls" as the target group. For chubby girls who don’t know how to dress due to their own defects, or whose dressing results are not satisfactory, these sizes can serve as a guide and reference. Those who don’t know how to dress can directly substitute these sizes, so that girls with such needs can have a reference and help.

The cover of the popular article on Xiaohongshu: The cover is a comparison table of digital and information-based display methods, and uses the blogger's outfit as a guide. It uses its own outfit analysis chart to directly convey the information about the outfit. The effect that users see is that it really makes them look thinner, so they will want to continue reading.

The content of the popular article on Xiaohongshu: In the content of the post, the blogger showed his usual dressing skills in the form of pictures. The blogger analyzed the matching of four dressing styles, the shape of clothes and the length of pants, and gave suggestions on how to wear clothes to look slim.

For example, you can wear a short jacket to lengthen your waistline and make you look taller. If you wear a long jacket, how long should it be? The article uses data to intuitively analyze the pros and cons of this outfit for slightly plump girls. It provides everyone with intuitive and multi-selection references, so that they don’t have to worry about not knowing how to match a variety of clothes.

Comments on the popular article on Xiaohongshu: In the comment section, everyone reported their height and weight and asked the blogger to help them with outfit reference. Some also asked the blogger for the outfit link. This created a good interactive content, giving netizens direct suggestions or reverse planting.

Copy homework: When choosing this type of clothing products, everyone can refer to the bloggers’ sharing according to their favorite style. This type of post often gives everyone direct suggestions and references, which can effectively solve the girls’ dressing problems and also allow them to learn more dressing skills.

03 Xiaohongshu Hot Articles Personal Care

Case: "Why do I still have problems with my teeth even though I brush my teeth every day?" Correction of mistakes

(Note data: 52,000 likes, 35,000 favorites, 236 comments)

The title of the popular article on Xiaohongshu: "Why do I still have problems with my teeth even though I brush my teeth every day" corrects four wrong ways of brushing teeth. It uses the form of "raising questions + discovering problems + events" to summarize the content of the video, and uses rhetorical questions to lead into the content of the video. The questions directly explain the issues that everyone is concerned about and attract readers' curiosity.

The cover of the popular article on Xiaohongshu: a classic dental cover that directly explains the direction of the content (the first visual of a doctor treating teeth), echoing the title: Why do you still have dental problems even if you brush your teeth every day? Modern people pay more attention to their physical health, and even teeth are the focus of everyone's attention.

The hot article on Xiaohongshu: The content starts with a true experience of a woman in Xuzhou, who caused strawberry seeds to sprout between her teeth due to incorrect brushing methods. The topic is extended to the fact that 90% of people have problems with brushing their teeth incorrectly, and it immediately goes on to say that 85% of people today have gum problems.

It also gives examples of people's incorrect tooth brushing methods in real life, so that people can be more aware of their own incorrect tooth brushing methods and the various harms that such tooth brushing may cause to the teeth. It also explains the correct way and angle to brush teeth, and finally introduces a certain type of product that can better clean teeth and keep them healthy.

Reviews on the popular articles on Xiaohongshu: Most of the comments are about questions about the problems they have with their teeth, and about how they have been brushing their teeth incorrectly for more than a decade. The comment section is often a place for feedback, so we can see a lot of people's intuitive insights into the videos here.

Copying homework: What users hope for is not only to learn more professional knowledge, but also to intuitively know from the video that the way they brush their teeth in life is wrong, so as to reflect on their own problems. This makes it easy for the audience to understand the explanation, and many people can see their own problems at first glance.

This note has received a lot of likes and comments. For personal care notes, this type of copywriting goes straight to the point and gives everyone the correct methods that can be used in practice, which is what people like most.

04 Xiaohongshu Hot Articles Food Category

Case: Received a box of edible tableware

(Note data: 99,000 likes, 55,000 favorites, 290 comments)

The title of a popular article on Xiaohongshu is: "Received a box of edible tableware." The title gives people a sense of suspense: What kind of tableware is edible? How to eat?

The cover of the popular article on Xiaohongshu: The text on the cover directly mentions the theme, "The gift from my best friend turned out to be edible tableware" and the background image is something like a straw. Many people are interested in reading on this kind of imaginative food . Seeing strange things on the cover is often more attractive and opens people's minds.

Hot content on Xiaohongshu: The content is about unboxing a package sent by a bestie (I guess unboxing is something many people like, whether for just watching the fun or learning how to give gifts to others). The small thing that looks like tableware is explored. It is more of a challenge than a food note (no one knows how to eat it or whether it tastes good). It is very attractive and everyone finds this type of video interesting.

Another thing is that the blogger’s voice is uniquely recognizable, which adds some color to the originally boring video.

Comments on the popular article on Xiaohongshu: Everyone said that they had actually eaten this type of snack, and had various interactions with the blogger. Everyone also expressed their own ways of eating it, indicating that everyone is quite emotional about this type of snack, and learned from each other's eating methods.

This note is a bit magical. There is a strange trend of "disappearing comments". Netizens are just curious babies. Another reason is that they have never come across similar snacks before, which will make them feel like they have broadened their horizons and make them want to prepare some for their besties as well.

Copy homework: Food mainly attracts users with color tones. For content like unboxing, the sound and content narration process are more attractive to users. Friends who have similar experiences will resonate with the blogger with their past experiences and promote the product in the opposite way.

05 Hot Articles on Xiaohongshu Home Furnishings

Case 1: 6 good things for girls' bathrooms, weird bathing tools

(Note data: Likes: 27,000 Favorites: 11,000 Comments: 280)

The popular title of Xiaohongshu article: "6" indicates the number of good things, allowing users to determine the approximate number; "Good things for girls' bathrooms" determines the target population, scenes and content scope , and "Weird bathing artifacts" creates suspense and triggers the following debate.

The cover of the popular article on Xiaohongshu: For the cover, the blogger used pink, a color that many girls love, to attract everyone's attention. Generally, girls will not refuse pink and dreamy things, which makes everyone curious about the good things below. Bathing tools are used to attract users, and the iPad and petals soaking in the bathtub are also a unique sight.

Hot content on Xiaohongshu: The blogger’s video content directly transforms some of the items we use in daily life into more convenient and portable items for sharing. For example, girls with long hair are sometimes particularly troubled by blow-drying their hair. The hair is not easy to dry, and the key is that the hair dryer is really heavy. From the perspective of girls, the book truly expresses the problems that girls will encounter, and solves this kind of trouble very well, giving everyone a refreshing feeling.

Comments on the popular article on Xiaohongshu: Everyone said that the issues explained by the blogger are exactly what is needed at the moment, and they also recognized the blogger's effective sharing. The issues explained by the blogger are indeed the problems faced by many women nowadays, and the good things in the article also directly promoted the idea of ​​​​grass planting for everyone.

Copy homework: First explain the problem that everyone encounters, and then introduce good products. When sharing the good products, explain that this good product directly solves the previous problems and has been optimized and upgraded. Therefore, for many women, a product that is both practical and ornamental has a very high possibility of becoming a hit.

Case 2: Kitchen treasure sharing artifact | High-value and super practical issue

(Note data: 25,000 likes, 37,000 favorites, 423 comments)

The title of the popular article on Xiaohongshu: "A magic tool for sharing kitchen treasures", directly leads to the following text and gets to the point. The "high appearance" gives users the motivation to continue reading , making people who are yearning for a better life want to have a high-appearance, healing kitchen.

The cover of the popular article on Xiaohongshu: The background of the cover is a simple, neat and healing kitchen. This is what many people’s dream kitchen looks like, making people want to know how such a kitchen is organized. “20 Magic Kitchen Items” echoes the title.

Hot article on Xiaohongshu: Nowadays, many office workers just order takeout for meals. If you have a beautiful kitchen at home, would you still have the heart to eat takeout? It’s very healing to watch the meticulous finishing process in the video.

In the content, the blogger directly expounds on the advantages of various good things. They are convenient and can give people a particularly comfortable feeling . The colors are all simple, which makes people look particularly comfortable, so that everyone can easily make their own kitchen look so convenient and dreamy.

Comments on the popular article on Xiaohongshu: Everyone must find things that are close to life practical, and this is also the starting point for the blogger's careful preparation for everyone. The blogger in the comment section also directly planted a wave of grass for everyone, increasing readers' recognition and directly recommending this wave of practical good things to everyone.

Copy homework: Analyzing the good storage and tidy kitchen at home can directly give people a very real feeling, allowing everyone to have a yearning for this kind of kitchen. The small items that the blogger recommends are indeed often needed in their own lives, and the fan conversion rate is quite high.

06 Hot Articles on Xiaohongshu Sports and Fitness

Case: Sophomore girls work out in the dormitory, 3 steps to develop an hourglass waist with vest line

(Note data: 9894 likes, 9467 favorites, 115 comments)

The title of the popular article on Xiaohongshu: The title "3 steps to develop an hourglass waist with a vest line" is a topic that is particularly attractive to modern women. It captures the psychological needs of modern women for body management and the desire to have a good figure, and uses the number "3 steps" to highlight the simplicity of this method, allowing lazy people to try it with confidence. "Dormitory Fitness" specifically lists the locations and exercises that can be done in the dormitory, making college students eager to try.

The cover of the popular article on Xiaohongshu: The cover of the post directly uses the perfect figure with a vest hourglass waistline to attract users, giving people an invisible motivation. It tells people how to get such an enviable figure through 3 steps. The blogger seizes people's desire to lose weight to shock everyone and make them want to continue reading.

The hot article on Xiaohongshu: The blogger first named the misunderstandings that everyone would encounter in the process and analyzed them one by one, writing down three misunderstandings respectively, and then guiding users to follow the misunderstandings with tutorials to attract users to continue reading. The vocabulary and sentences used are simple but clear and easy to understand.

Comments on the popular article on Xiaohongshu: Many readers in the comment section expressed their resonance, and the practicality of Amway's grass-roots recommendations is still relatively high. Everyone also expressed their demand for courses, apps, and other guidance. Opening the blogger's homepage, more lines and proportions illustrate the proven effectiveness of the methods shared by the blogger.

Copy homework: Sports content can attract most readers. Combined with the body management that modern women pay attention to, and then solve this problem for everyone, how to complete it easily and quickly, it starts to catch the readers' attention and then directly criticizes the problems that everyone will encounter and gives reasonable solutions, making everyone feel that such persistence is real and effective.

07 Xiaohongshu Hot Articles: Maternal and Child Care

Case: As low as 💰0.8丨Good stuff for kindergarten use丨Efficient and easy learning

(Note data: 3801 likes, 4505 favorites, 54 reviews)

The title of the popular article on Xiaohongshu: "Good things for kindergarten use" directly targets the group of people (kindergarten supplies that moms give to their children), and secondly uses the number "0.8", a cheap and good thing that costs less than one dollar, to attract users. For things that are good and cheap, many people will take a second look at them even if they don't use them, and children's learning is indeed an issue that parents now pay attention to.

The cover of a popular article on Xiaohongshu: The cover uses the stationery commonly used by children as the background. In fact, these are all common types of stationery, but people want to see how these things are different from their own. The cover uses words such as "affordable" and "practical" to echo the theme.

The hot article on Xiaohongshu starts with a common learning stationery set to explain what is special about this product, such as the eraser with less debris, the pencil holding posture, and the alarm clock that can make children have a better sense of time. Starting from the things that parents are worried about being harmful to children, stationery can be used to help children learn and use them well. Moreover, these good things can not only make children's learning more convenient, but also have more efficient results, and make mothers have an understanding of the idea.

Evaluation of hot articles on Xiaohongshu: Bloggers can pin evaluations related to their own communities in the comment section, and transfer fans of the hot articles on Xiaohongshu to group chats, making it easier for mothers to communicate with each other and enhancing fan stickiness and interactivity. Secondly, readers have interacted with the blogger one after another, and the blogger maintains the peace of the comment area through link entrances, stores, product brands, etc.

Copy homework: Maternal and child products are more inclined to why the products are good for children, what advantages they have, etc., starting from the psychological needs of mothers who want to give their children safer and better products, the blogger here seized the circle of "efficient and easy learning" and initiated the sharing of good things to users.

08 Hot Articles on Xiaohongshu: Cute Pets

Case: 10 years of experience in raising cats | Practical tips for cat deodorization! Attached report (report notes)

(Note data: 10,000 likes, 5,012 favorites, 150 comments)

The title of the popular article on Xiaohongshu: "Experience in Raising Cats" determines the positioning and direction of this note. Cat deodorization is a problem that many cat owners will encounter nowadays. "Practical" means that the blogger's method is effective after implementation. For people with needs, it directly attracts the curiosity of readers, and "Attached report" appears more professional and convincing.

The cover of the popular article on Xiaohongshu: The blogger’s cover uses several cats as the background, giving people an intuitive feeling that he is a cat lover who also has cats at home (contrasting and echoing himself). The bold red color of “10 Years of Raising Cats and Practical Articles” gives a more obvious visual impact .

Generally speaking, experience is valuable to people who keep cats. The problems your cat is facing now may be problems that others who have kept cats for a long time have definitely encountered. This gives people the feeling that they can find the answers they want in the notes, making them want to continue reading.

Hot article on Xiaohongshu: The blogger starts the topic by saying that there are 2 dogs and 5 cats at home. For families with many pets, deodorization is a job that must be done well. Secondly, the blogger explains the principles of covering up odors from the perspective of cat litter boxes and the choice of cat litter boxes.

From choosing a spray to focusing on solving the problem of bacterial growth in cats, and the various consequences of not using deodorizing spray, implanting the Reed Pet Deodorizing Spray can better solve the deodorizing problem and protect the health of pets and family members.

Evaluation of the popular article on Xiaohongshu: The blogger uses his own experience to provide everyone with relevant content, and there is also a good interaction between the blogger and the readers. It really provides methods of recommending and practicing experience to those in need. People often show great interest in this kind of practical skills.

Copying homework: Users can truly absorb the methods that they can practice from the blogger's notes very intuitively, and can directly find good things that suit them from the blogger's notes. In this way, the products inserted in the blogger will not feel abrupt, allowing everyone to understand the relevant products very intuitively.

09 Xiaohongshu Hot Articles Health and Wellness

Case: Anti-aging diet tips: 3 principles, 2 recipes, 9 measures, 15 reviews

(Note data: 6.3 likes, 6.5 favorites, 561 reviews)

The title of the popular article on Xiaohongshu: Anti-aging Diet Dried Food uses the form of "numbers + classified examples" to summarize the content of the note. The numbers intuitively illustrate the practicality of this note, indicating that the blogger has put a lot of thought into learning and practicing in this note.

The cover of the popular article on Xiaohongshu: The blogger on the cover directly used the ageless male god Eddie Peng and the goddess to directly call out the title (celebrity effect). Everyone is curious about why the celebrities can maintain such good skin, which arouses the curiosity of readers and what they have done to fight aging.

The hot article on Xiaohongshu: The blogger first expounded on the professional knowledge and explained the causes of skin aging, and then explained that in order to avoid such problems, the corresponding anti-oxidation and anti-sugar processes should be carried out. It also provides recipes on how to solve the problems of antioxidant and anti-glycation through diet, and finally uses an interesting evaluation to illustrate what consequences people will get for sticking to it. It is interesting and clear, giving people a very intuitive insight and gain.

Comments on the popular article on Xiaohongshu: People are actually particularly interested in this type of intuitive method, and express their agreement and recognition of the method shared by the blogger, because the corresponding recipes are given, and they can directly perform the simple method at home, which has directly become a hot topic.

Copy homework: The whole article is full of useful information, not only professional knowledge about skin, but also about how to protect it. The combination of pictures and texts gives people a very intuitive insight.

Many people actually know the corresponding principles but don’t know how to take action themselves. By combining diet therapy, everyone can take the simplest and most direct method and do it at home. For this kind of dry content, the details are more attractive than the whole, and using data makes people feel refreshed.

10. Final Conclusion

The creation of a hot article = a combination of potential hot articles + suitable experts + useful content , attracting users to read the notes through information concentration, keywords, beautiful pictures, tutorials, strategies, collections, etc.

If you really don’t know how to create a hit article, you might as well take a look at how Zhuang Jun analyzes how other people’s hit articles created the hit article traffic, summarize its advantages and application methods, read and learn more, and then practice on your own account. Slowly you will find that the rules of a hit article are very simple.