A must-learn typography tutorial for new media beginners: 3 functions and 10 tips

Now is an era where everyone has a public account , but all kinds of eye-catching public account layouts emerge one after another. There is no ugliest, only uglier ones. Today we will talk about the three functions and 10 tips of typesetting, for your reference only.

3 functions

01 The ultimate reading experience is reflected here

Careful typesetting makes the article clear and concise, effectively improving the reader's reading experience. Make good use of small layout techniques, small icons, dividing lines, color fonts, etc. to make the paragraph structure of the article clear at a glance and logical, making it easier for readers to see the key points of the article and thus better understand the content of the article.

At the same time, good typography will bring people pleasant visual and aesthetic experience. In the pursuit of beauty, there is no end, only constant practice.

02 Exquisite typography shapes the brand

Every article push on the official account represents an output of the brand image. Not only the content of the article, but also the layout style is subtly conveying your brand and your philosophy. The visual presentation of typography is how readers perceive your brand. Therefore, it is best to fix a stable and distinctive typesetting method and style, and constantly shape and strengthen your own brand.

03 Give readers a psychological hint that the content is excellent

Clothes make the man, and saddles make the horse. Exquisite typography is like the clothes of a public account. The chaotic and disordered layout gives people a feeling of unreliability and incomprehensibility, which makes people feel visually uncomfortable and psychologically repulsive. It only takes a few minutes to unfollow the platform. The content of tasteful articles in public accounts must be solid, and the exquisite layout can give readers a psychological hint that the content is excellent, and its strength adds points and color to the public account.

Without further ado, let me share with you the practical tips on typesetting that I have gained through summary and practice!

10 Tips

01 Determine the standard template and don’t change it at will

It is recommended that everyone who runs a public account determine a standard template as early as possible, and do not change it at will once it is determined. Stable typesetting style and style give people authenticity and professionalism. Of course, the establishment of standard templates allows you to save time and effort every time you push typesetting.

The content of the standard template includes but is not limited to: font, font size, color, subheading style, dividing line style, QR code style, title image style, etc.

For example, the representative public account " Late Night Message " in the industry has changed its layout template several times. Now its fixed format has a distinct style. Below the title is a hand-drawn picture + author, and the main text uses a checkered background. The personalized layout design is different from other public accounts and is very impressive. Just based on this point, it has left 90% of the public accounts behind.

02 The principle of simplicity: do not use typography for the sake of typography

In today's information explosion, people are surrounded by a large amount of information every day. How can your articles and your public account be remembered and appreciated in the first place? This is one of the criteria for the success of a public account. Blindly pursuing “cool,” “classy,” and “high-end” typography may not be the best strategy. On the contrary, simple and neat layout is more likely to win people's favor.

The essence of typesetting is to enhance the reader's reading experience. Remember to follow the principle of simplicity and do not do typesetting for the sake of typesetting. There is nothing superfluous, but it is not blank or boring. It follows the basic principles of composition and typesetting. This is excellent typesetting. Those who have no idea about the aesthetics of typography may want to take a look at large-size typography.

The public account " Logical Thinking " uses a list-like layout, with one question and one answer, listed clearly, which is very concise.

03 Be restrained when highlighting key points, otherwise it will become unfocused

Common ways to highlight points are to make the font bold or change the color . The worst thing is that the main body of the article is in black font, and the key words and sentences are marked in red, but the red marks are like stars in the sky, as if every sentence is a key point.

In the article in the screenshot below, only the key sentences are in dark red font color, while the rest of the text remains the same color. After reading the whole article, you will know where the key points are. It is very smooth and comfortable.

04 Article pictures should follow three unifications

There should not be too many pictures in the article. It is sufficient to have a title picture that focuses on the content of the article. If you want to put multiple pictures, please pay attention to three unities: the picture style should be unified, the picture width should be unified, and the picture main color should be unified.

Regarding the pictures in the article, I recommend that you read more travel-related public accounts. By discovering and seeing beauty, you will naturally know what beauty is. The following screenshots are from the official account "Wuerzhilv".

05 It is best to use 14-16 font size for the main text

Some people like to take a niche route and challenge the public's eyesight. Objective facts will give you a loud slap in the face. If you want to run a good public account, it is best not to be anti-human, conform to the public's aesthetic taste, and focus on the public's reading experience.

06. Try not to use more than 3 colors for your fonts

It is best not to use more than 3 colors for the font, otherwise it will appear too messy and dazzling. Generally, black + gray + brand color are chosen , and the brand color should not be too bright or too dazzling. Once selected, do not change it.

It is said that the most common typeface seen in the WeChat groups of square dance aunties is the public account layout that uses colorful fonts. The brighter the colors, the more beautiful it is in the aunties' minds. If your target users are not square dance aunties, please be careful to avoid them.

07 Paragraph Layout

Since most public account articles are read on mobile phones, the number of words that can be displayed in each line is limited, so there is no need to leave two spaces before the paragraph, otherwise the first line of text will appear to be too small and unsightly. Be careful not to exceed 1.75 in line spacing. I have personally tested that this looks the most pleasing to the eye.

For example, using size 15 font and line spacing of 1.75, it looks very comfortable. Here’s a short screenshot to give you a feel.

08. Write your own abstract

If you do not write an article summary, the first 54 words of the article will be captured and displayed by default. If you share it with WeChat groups or WeChat friends, it will appear unprofessional and waste the promotional space. It is recommended to write the abstract carefully and keep it concise, preferably between 10-20 words.

The summary written by the top account " Mimeng " in a single picture and text push can be said to be very exemplary. It echoes the title, is concise and to the point, and further strengthens the reader's desire to click on the article.

09 The principles of proximity and integrity in typography

When the proximity principle is reflected in pictures, it means that the caption of the picture should be close to the corresponding picture; when it is reflected in text paragraphs, it means that the subheading of each paragraph should be close to the corresponding paragraph, and slightly away from the previous paragraph.

If tables, boxes, symbols, etc. appear in the article, you should pay more attention to the principles of proximity and integrity to make the article layout more pleasing to the eye and comfortable.

10. Collect good typography

No matter how many skills you have, you still need to put them into practice to do them well. No matter how much you preach, it is better to collect some good typesetting methods carefully. Starting from the simplest Ctrl+C and Ctrl+V, typesetting is no longer a difficult task!

Typesetting essentially requires aesthetic and perceptual abilities, but these are not innate and need to be accumulated and learned bit by bit in daily life. The public accounts mentioned above have very good layout. If you are interested, remember to check them out! I hope this article was helpful to you!

The author of this article @菌叔 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games