New trends in ASO optimization in 2016!

The bell of 2016 has rung. Looking back on 2015, we may have been confused, frightened, and lost in ASO . We may have been happy, screamed, and hugged each other... But no matter what, those sad and happy stories have been blown away by the wind. In the new year, we will set sail again and continue to explore the mysteries of ASO.

New Trends in ASO Optimization in 2016

In the cold winter of the Internet where only by sticking together can one keep warm, this high IQ of 160 is certainly not a joke. Of course, we will form a group and rely on the power of unity to complete this article!~~ Below I will summarize the 2016 ASO optimization trends based on the answers of my peers on Zhihu.

1. ASO optimization trends of Apple App Store in 2016

In fact, what ASO optimizers talk about most is the optimization work for the Apple App Store . Looking back at 2015, Apple was ruthless in removing related illegal apps from the shelves. But whether this blow can scare people depends on how ASO optimizers calculate the ratio between benefits and risks. Okay, let’s get to the point.

1. Update of AppStore’s word segmentation algorithm

Word segmentation technology has always been one of the optimization technologies that ASO optimizers focus on analyzing. The purpose is to cover more keywords through word segmentation technology. This type of technology is not uncommon in SEO . Nowadays, a considerable number of ASO optimizers have switched from SEO, so it is not surprising that word segmentation technology is used in ASO.

AppStore has improved its ability to identify keywords in titles by updating its word segmentation algorithm. As the App Store becomes more recognizable and accurately matches phrases, the keyword weight in titles will remain the top factor influencing APP rankings in the new year.

2. Introducing social sharing weight

While ASO optimizers are busy begging users to write good reviews, in 2016, everyone will probably have to ask users to share more. By introducing social sharing weights, the more times an app is shared, the more Apple considers that the app has left a good impression on users, and gives the app a certain weight based on the number of shares.

3. Vulnerabilities still exist

Apple's rules will become increasingly strict in 2016. Although the space left for ASO optimizers to take shortcuts will become increasingly narrow, where there are rules, there are bound to be loopholes in the rules. The former 'Himalaya' ASO optimizer took a different path from most ASO optimizers. Although he still couldn't escape Apple's eyes in the end, this ASO optimizer had maximized his profits during this period.

Therefore, don't be surprised if unconventional products like ' Himalaya ' appear again in the new year.

4. Covering hot words is not as good as covering related words

When we understand that blindly covering hot words will not bring much downloads to ASO optimizers, in the new year, ASO optimizers will never go down a dead end, but will develop towards covering related hot words. Although some hot words have amazing indexes, they have nothing to do with the products themselves, so the conversion rates they bring are naturally not ideal. Besides, it’s already 2016, so ASO optimizers should stop coveting those irrelevant buzzwords.

5. Prepare the pull-down associative words

The drop-down associative words have attracted the attention of ASO optimizers in January 2016. When users search for keywords, relevant drop-down associative words will automatically appear in the drop-down box. A considerable number of users will click on the drop-down associative words for a more precise search. ASO optimizers will naturally not miss this opportunity.

6. There is still room for more comments

Although Apple removed apps that had too few five-star reviews in 2015, after reviewing relevant information, it was found that the quality of the reviews that were removed for fake reviews was so poor that it was unbearable to look at. The comments were simple and crude, with most of them being comments like "good", "very good", and "excellent". Anyone with a discerning eye could tell what was going on.

In the new year, ASO optimizers will of course still have to brush up comments when necessary, but they must pay attention to how to brush up and what content to brush up. Good reviews not only affect the APP ranking, but also can induce users to download. Therefore, it is very important for every ASO optimizer to write good reviews carefully.

7. The risk of spamming is further increased

Yesterday, App Radar's investigation showed that a shopping app's ranking dropped in the short term due to violating Apple's promotion rules. Although it returned to normal in a short time, the ranking of this app dropped rapidly again on the same day, and all the hot words it covered disappeared. It can be seen that the disappearance of the hot word coverage of this APP is related to the previous illegal promotion. As for any violation, it's obvious that it's just spamming.

As the risk of spamming increases, in 2016 ASO optimizers personally feel that brand words should be expanded first, and then associative words. As for those irrelevant hot words, to be honest, just leave them out if possible. No relevance, no conversion. I believe this sentence in SEO also applies to ASO optimizers.

2. New trends in ASO in the Android market in 2016

Domestic Android channels have always been one of the channel sources that optimizers attach great importance to. However, compared with the regulations of the Apple market, the diversity of Android channels and user experience issues have always troubled many ASO optimizers. However, compared with APPStore, ASO optimization in the Android market is relatively easy, but in the new year, ASO optimization for Android may further shift to the technical level.

1. Further optimization of search engine algorithms

Simply put, the purpose of updating search engine algorithms is to accomplish two tasks. The first task is to meet users' various search habits and provide users with more accurate search results. The second task is to combat cheating.

The continuous updating of search engine algorithms means that the difficulty of ASO optimization will be further increased. However, due to the large number and complexity of Android channels, it is unlikely that ASO optimizers can use the same optimization method to capture all Android channels. At this time, it is particularly important to selectively research and maintain certain high-quality channels.

2. Searching for associative words will be more accurate

As mentioned above, any algorithm update of the search engine is based on enhancing the user experience. In 2016, the algorithm optimization of the Android channel will not only enhance the user experience, but will also bring new opportunities to ASO optimizers. For example, search association words will be more accurate. When the search association words further meet the user's search expectations, the download volume brought by the search association words will also increase further.

So, in the new year. When optimizing algorithms for major Android channels, ASO optimizers can focus on changes in volume brought about by search-related terms, and make predictions in advance to lay out relevant search-related terms.

3. ASO optimization has more operation points

In fact, in many electronic stores now, when users enter keywords in the search engine, the platform will show users the relevant search rankings. When users click to search, the secondary search rankings will appear immediately. This invisibly gives ASO optimizers more technical operation channels. In addition, the level of business capabilities has always had a great impact on ASO, but with the standardization of the Android market, the interference of business capabilities on ASO will be reduced. Along with this, the path for ASO optimizers to take the technical route will be clarified.

Conclusion

I know that one article cannot express all the meanings of this grand topic, but I have tried my best to complete it. Sharing is neither too much nor too little, it’s enough. I hope that after reading this article, if the ASO optimizers have any brilliant ideas about ASO optimization, please follow our WeChat public account : appganhuo.

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