Super practical! 36 tips for new live streaming sales

When you enter the live broadcast room of Li Jiaqi or Wei Ya, you will find that you originally just came to take a look, but you were unconsciously brought into the atmosphere and couldn't help but shop in the live broadcast room.

Why can they become popular anchors? This is largely because they are “good at speaking”!

From the start to the end of the broadcast, they have their own set of live broadcast scripts, and they have always worked. So in order to help everyone avoid unnecessary pitfalls, the president has prepared 36 live broadcast scripts for everyone.

No matter what industry you are in or what category you operate, you can apply it to your own live broadcast room.

1. Start-up Talk

How well you do before the broadcast directly affects fans' expectations in the live broadcast room, as well as the accumulation of popularity in the live broadcast room.

Make good use of your own advantages and discount reminders to make the live broadcast room lively and attract more fans' attention.

1. “Hello everyone, I am a new anchor. Today is the XXth day of live streaming and selling goods . Thank you for your support.”

Through a simple self-introduction, you can show your sincerity and gratitude, and let fans feel the warm-up at the opening.

2. "Welcome to our live broadcast room. Today we will release a product with an unprecedented huge discount. Don't miss it!"

At the beginning of the broadcast, it is mentioned that there will be super benefits in the live broadcast, suggesting that fans enter the state with anticipation; in addition, exclusive nicknames such as "baby", "family", "my x fan" can be used to reflect the uniqueness of fans and convey the host's enthusiasm.

3. "Hello, everyone. We are the manufacturer's live broadcast... There are no middlemen to make a profit from the price difference. We will give you unimaginable discounts."

The self-introduction highlights the manufacturer's advantages, implies to fans that the products have high sexual value, and the products recommended by the anchor are all the lowest prices.

4. "I am a streamer in the XX vertical category. I have been working in the XX industry for XX years and have abundant resources and expertise. I will try out all products myself before recommending them to you. Please rest assured."

Highlight your professionalism in the industry and build trust with fans; and the products are all "personal use" rather than being recommended to everyone casually, so that users feel that you are selecting products from the user's perspective.

5. "Hey guys, please be patient. We will have a lucky draw soon. If 10 fans are selected, I will give you the XX in my hand!"

Whether it is live streaming by celebrities or ordinary businesses, the most commonly used method to liven up the atmosphere is to hold a lucky draw. The products given as gifts do not have to be expensive, as long as they show your thoughtfulness.

6. “These are unsalable agricultural products in the XX mountainous area. The products are very good but there is no market for them. We want to give them a hand. Please help as many people as you can. Thank you!”

This method is more suitable for agricultural and sideline products. The story behind the product can be packaged as a promotional point, and the "agricultural assistance project" has a public welfare nature, which makes it easier to guide orders.

2. Retaining people

Retaining people is the key to maintaining sales in the live broadcast room.

Whether you can retain fans depends on whether your live broadcast room can meet the fans' expectations and deliver on your promises.

1. "Welcome, new baby. Click to follow the anchor. I will send you a red envelope when 100 people follow you, or when the number of likes in the lower right corner reaches 10,000."

During the entire live broadcast, we must not ignore the user's attention guidance. When guiding, you can mention the benefits of following users once to ensure that no fan is missed.

2. “Welcome XXX (ID name) to the live broadcast room!”

In addition to old fans, there will also be new fans entering the live broadcast room. When new fans come to your live broadcast room, you must not ignore them. You can directly call out the nicknames of the new fans in the live broadcast room to make them feel valued.

3. "Hey guys, we have a red envelope event at 8:30, and a 10-yuan flash sale at 9:30!"

Announce the time of live broadcast benefits to keep fans in the live broadcast room.

4. "For those who don't know how to match clothes/sisters with dark skin/babies who are a little chubby, you can wear the following clothes!"

When introducing a product, highlight the user's pain points and describe the scenarios in which the product can be used, so that users can feel the value of the product.

5. "Thank you very much to all the fans who are still in my live broadcast room. My live broadcast time is from XX o'clock to XX o'clock every day, rain or shine. If you haven't followed me yet, please remember to follow me. If you have followed me, please remember to come on time every day."

Set a fixed broadcast time every day to remind users to watch the live broadcast on time.

6. "Thank you XX for your attention. Is it my beauty or my sales skills that made you want to make a move? Of course, I won't accept any rebuttal."

Retain fans through personal charm and gratitude for their attention.

3. Interactive Talk

Only through interaction between live broadcasters and fans can a more heated atmosphere be created. At this time, you can use some methods and topics to attract fans to participate deeply in the live broadcast.

1. "Please deduct 1 to show me your enthusiasm. The higher your enthusiasm, the lower the flash sale price I will give you!"

During the live broadcast, you can activate the live broadcast room by "clicking the screen" to let users participate and create a lively feeling.

2. "If you want to see size X, brush 1. If you want to see size XX, brush 2." "Switch the left hand set of clothes to brush 1, and the right hand set to brush 2."

Use the product to proactively ask questions and throw topics to users, but don’t let them make choices.

3. Fans ask: "Are there any discounts? Are there any flash sales? How much is that XX (product name)? Are there any coupons? How do I get the coupons?"

The host answered: The lady who asked about the coupon (it’s better to say the ID name directly), XX has a coupon worth X yuan, and there will be a flash sale at X o’clock.

Answer users' questions and provide online guidance on how to receive coupons on their mobile phones.

4. Fans: "Why are you ignoring me? Why are you not answering my questions?"

The anchor replied: "I'm not ignoring it. There are just too many comments and they are posted too fast. I will definitely reply when I see them. Please don't be angry!"

For some users' complaints and grievances, it is necessary to appease them in time; if there is a problem with the product, guide the user to seek after-sales service.

5. “Are Wang Yibo’s fans here?”

This can be used to attract fans for products endorsed by celebrities, and use the fans to increase the popularity of the live broadcast room.

6. "Thank you brother XX for the 100 rounds of applause. Has it stopped yet? It's 150 now, 200 now. Wow, the applause for Xuanmai brand can't be stopped at all! Thank you very much."

If a fan gives a gift to the anchor in the live broadcast room, be sure to report it immediately and express gratitude.

四、成交話術

The ultimate goal of live streaming is to "sell goods" and sell goods through interaction with users.

1. “We have sold 100,000 sets of this product in XX before!”

The reliability of the product can be reflected through its sales volume, suggesting to users that there are no problems with the product, and the popularity of the product can be reflected through specific numbers.

2. "I am using it myself. I have used 10 bottles and I carry it with me every day when I travel! It is really useful!"

Put out the "self-use funds" to guarantee the product and increase trust. But don’t say that every product is for personal use, otherwise it will not be true.

3. "The price in the Tmall flagship store is 79.9 yuan per bottle (flagship store price – price anchor point). Tonight, if you buy 2 bottles, you will get a 80 yuan discount, which means the first bottle is 79 yuan, and the second bottle is free (live broadcast low price). I will give you another 2 yuan discount, and I will give you a snow spray, which will also be sold at 79.9 yuan (super value benefit, you will earn money if you buy it)."

The layers of welfare attacks and free benefits make users irresistible and feel that they will lose out if they don’t buy.

4. "Boss, you see how enthusiastic our fans are. Today's fans trust us very much and hope to receive more benefits. Can we give away 10 more of this product? If so, we will ask our customer service to post the link."

Pretending to have an argument or bargaining session with the boss, the users can feel that the live broadcast is trying to gain benefits for them.

5. “These are really the last two pieces. If you like them, hurry up and take them, because we will not make more in this series in the future.”

6. "Our live broadcast room is cheaper than the duty-free shop!"

Create a sense of limited quantity, scarcity and urgency for manufactured products, and you can buy good products without having to find a purchasing agent.

5. How to urge orders

Guiding fans to place orders is not enough to make them unable to resist buying. You can start urging fans to place orders when your popularity is high.

1. "Don't think about it, just buy it. Only we have such prices, and they will only get more expensive in the future."

Issue action instructions to fans and imply that buying here is the "best deal" and that future purchases will cost more, creating a sense of urgency.

2. "Today's discount is limited to 100 pieces. There are only the last ** pieces of this color and this style of clothing left. Once they are sold out, they will be gone!"

3. "There are only three minutes left. If you haven't bought the product yet, please place your order now. We will remove it from the shelves when the time is up.

Limiting the number of discounts, the number of products, and the duration of discounts are all aimed at creating a sense of product scarcity and urging users to place orders.

4. "Today this price is only available in my live broadcast room, and it is not available outside the site."

5. "This promotion is really great. You can add another set. It's a good deal. It would be a pity to miss it."

Repeatedly emphasize the price discounts of the products and offer free products to prevent users from hesitating to "compare prices".

6. "Babies, our promotion this time is the biggest this year. You can save XX money if you buy now. The live broadcast room will also give you a gift worth XX yuan. This gift is also very useful. If you like it, just buy it."

Adding small gifts can exceed users' expectations and achieve better results.

6. Offline Talk

1. "Thanks to XX online fans for accompanying me until the end of the broadcast. I would like to thank XXX, XXX fans who accompanied me from the beginning of the broadcast to the end of the broadcast (just name them one by one on the list). Accompanying is the most lasting confession of love. I will remember your love in my heart."

To express gratitude to fans for their company, you can read out the nicknames of fans who stay in the live broadcast room for a long time and are active frequently, and express your gratitude one by one to let them feel your sincerity.

2. "Today's live broadcast is coming to an end. It will start at the same time tomorrow night from XX to XX. It will start a little earlier tomorrow at XX. Please click to follow us. Please spread the word! We will take a day off tomorrow and will start the broadcast as usual the day after tomorrow!"

There is another important thing before going off the air, which is to give a preview of the next live broadcast, or to inform fans of some promotional activities in advance to make them look forward to it.

3. "I'm about to go off the air. I hope everyone has a good sleep and sweet dreams. Work hard tomorrow. See you next time."

It seems that in order for live streaming to continue to achieve good results, in addition to recommending high-quality products to fans, the host’s personal charm is also key. A good anchor can gain the love of fans and be willing to sell things in the live broadcast room. So, before going off the air, remember to send your most sincere blessings to your fans.

4. "The host will be off the air in 20 minutes. Thank you very much for your company. I had a great time with you all today. Can I draw a prize for you all at the end? Everyone, please remember to follow me. You will receive an automatic reminder message next time I start the broadcast. I will miss you all too."

Before the live broadcast ends, fans will be given a wave of lucky draw benefits to increase attention and the time of the next live broadcast will be emphasized again.

5. "Today, XXX people entered the live broadcast room. How many people on the list helped to invite them? The first place invited XX people, which is a little less than expected. I need to work harder."

Summarize the effects of this live broadcast to users and treat fans as your own family. Of course, this step is optional.

6. "I am leaving quietly, just as I came quietly. Thank you all for your kindness! Actually, I don't want to say goodbye to you all, but due to time constraints, this live broadcast is about to end. Finally, I will sing/play a nice song for you and let us end today's live broadcast."

Finally, end the live broadcast with a few warm words.

Final words

The above 36 live broadcast scripts from the start to the end are recommended for novice anchors to flexibly apply in actual operation. The most important thing to remember is that the focus of our live broadcast is "selling goods". Don't think too much about interacting with users and be led astray by fans.

Of course, routines are just routines after all, and the rigid method is only suitable for novice anchors.

If you want to retain more fans, you also need to adjust the live broadcast process and script based on your own products and fan portraits. Having personality and being irreplaceable is the long-term solution.

Here is a mind map for you

Author: Just come

Source: Laijiuxing8