"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

Nonsense:

Time flies. I have been working in SEO for six years since I started as an intern in 2012. I can't help but sigh that my good days are gone and my youth is no longer there. Looking back on the past six years, we have mainly gone through the era of SEO content piling, the era of SEO external links, and the era of SEO clicks. During this period, I worked on websites of all sizes, and experienced daily traffic increasing from 0 to 10,000. Of course, I also experienced my site being frequently K-ed.

This is due to the continuous practice based on the pioneers’ experience, such as Zac, Zhang Guoping, Fu Wei, Ye Xi, Zhang Wenyi, Lu Songsong, and peer role models like GOGO Chuang, etc. The world is so vast that it is hard to find any trace of Xiao Xiaochun. Maybe they don’t know me, but that doesn’t stop me from learning from excellent people.

status quo:

With the continuous advancement of technology, the once glorious PC era has been replaced by the gradually rising mobile phones. The Internet has also become particularly impetuous, fearing that it will be abandoned by the times. As a result, relatively slow-acting SEO optimization techniques are increasingly not favored by the mainstream. As a result, SEOers of some large websites such as medical care, tourism, e-commerce, and real estate have maintained their due dignity.

Especially the position of SEOers in traditional enterprises is a bit awkward. Either they are regarded as "god-like" figures by the company, who need to know both SEO and SEM. After the cost per click of SEM ads increases, they need to know information flow and work part-time as advertisements for information flow. They lose themselves in the complicated work and often ask themselves: what on earth am I?; or they are not valued by the company and are placed in a dispensable position.

As a result, SEOers are gradually seeking change and transitioning to Internet-related positions such as operations, products, new media, and copywriting. Some have found themselves in the transition, while others have become more confused.

Let’s take a look at the times we have gone through.

The Era of SEO Content Stacking
The TF-IDF (Term Frequency-Inverse Document Frequency) algorithm is a statistical method used to evaluate the importance of a word to a document set or a document in a corpus. The importance of a word increases in direct proportion to the number of times it occurs in a document, but decreases in inverse proportion to its frequency in the corpus. The algorithm has been widely used in data mining, text processing and information retrieval, such as finding keywords from an article.

The main idea of ​​TFIDF is that if a word or phrase appears with a high frequency TF in one article and rarely appears in other articles, it is considered that this word or phrase has good category discrimination ability and is suitable for classification. TF-IDF is actually TF*IDF, where TF (Term Frequency) indicates the frequency of a term appearing in an article document; IDF (Inverse Document Frequency).

The main idea is that the fewer documents contain a certain word, the more distinctive the word is, that is, the larger the IDF is. As for how to obtain the keywords of an article, we can calculate the TF-IDF of all the nouns that appear in the article. The larger the TF-IDF, the more distinguishing the noun is for the article. We can take a few words with larger TF-IDF values ​​and use them as the keywords of the article.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

In the era of content piling derived from the TF-IDF algorithm, various pseudo-original tools were popular during this period, piling up keyword density. The density recommended by Webmaster Home at 2% to 8% was hailed as the industry standard. In addition, the use of the word "four" (title, keywords and description, content, anchor text) made SEOers feel at home in search results.

SEO external link era:

PageRank, also known as web page level, Google left ranking or Page ranking, is a technology calculated based on the hyperlinks between web pages. As one of the elements of web page ranking, it is named after Larry Page, the founder of Google.

Google uses it to reflect the relevance and importance of a web page, and it is one of the factors often used to evaluate the effectiveness of web page optimization in search engine optimization operations. Google founders Larry Page and Sergey Brin invented the technology in 1998 at Stanford University.

PageRank determines the rank of a page through the vast hyperlink relationships on the Internet. Google interprets the link from page A to page B as page A voting for page B. Google determines the new rank based on the source of the vote (even the source of the source, that is, the page linking to page A) and the rank of the voting target. Simply put, a high-ranking page can improve the ranking of other low-ranking pages.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

In the era of external links derived from the PageRank algorithm, multiple browsers and multiple windows were running at the same time, and CtrlC and CtrlV were in an infinite loop. We were affectionately called CV engineers. Then, the Dark Horse Blog Mass Mailing and Chongchong Marketing Assistant were like the sword in the hands of a swordsman, absorbing the large traffic pool of search engines. Of course, there were also a large number of various friendly link exchange techniques and sprocket techniques.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

SEO Click Era:
As the algorithm mechanism of search engines becomes more and more perfect, the emphasis on content density and external links is gradually reduced, and user experience is advocated first. Then the click algorithm is born, which is composed of the number of user clicks and the user's stay time.

Number of user clicks:

Try to control the number of clicks as close to that of human clicks (about 2-5 clicks for each keyword), click from the Baidu page to enter the keyword website page, wait for 2-10 seconds (do not close the page, the time needs to be adjusted), enter again from Baidu search, click on the keyword page to enter the website, wait for about 10 seconds, and it is best to click on other links on the page a few more times. Make sure that the user stays on the website for more than 1 minute during the entire process.

User stay time:

The best time for a forum is about 3 minutes, while for portal information websites it is generally around 1 minute to 3 minutes.

Looking at the various arguments of SEO masters, I personally prefer:

SEO traffic ≈ search demand coverage * number of included items * ranking * click-through rate

Therefore, these four factors will be described in detail below.

Practice

1. Search demand coverage

Search demand coverage can be simply understood as a vocabulary, that is, to establish a vocabulary demand table for your own industry, then you can find keywords through the following ways:

1) Baidu related searches

2) Baidu drop-down box

3) Keyword Planner (http://www2.baidu.com/)

4) 5118 (http://www.5118.com/)

5) Ciku.com (http://www.ciku5.com/)

6) Aizhan Dictionary (https://ci.aizhan.com/)

7) Sogou Input Method Dictionary (https://pinyin.sogou.com/dict/)

8) Competitor website builds tag word library

There are two functions of establishing a vocabulary requirement table:

1) Create (collect) content based on the keywords in the vocabulary

2) Keywords with similar attributes (word meanings) form an aggregation (TAG) page

For example: How to make your skin white_How to make your skin white_How to make dark skin white

In fact, the meanings of these words are similar, and this composition can meet the search needs of more people to a certain extent.

2. Number of records

Collection volume ≈ content quantity * content quality

1) Number of contents

a. Collection method: The quality of the content collected by the collection method is relatively low, but it can win by quantity. The previously sorted vocabulary is generated into an aggregation page according to the principle of similar parts of speech. The demonstration ideas are as follows:

The first step is to assume that you are making an entertainment website. Search for the word "entertainment" on the search engine, dig out the competitor's website, and record the URL.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

The second step is to put the recorded URL into 5118, Aizhan, and Webmaster Network to dig out the ranked keywords, and then export all these keywords. Here we take 5118 as an example.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

In the third step, the derived keywords are definitely messy, so we classify them according to the part of speech and select the core words of each keyword. Here we need to borrow Python's third-party library textrank4zh. The code reference is as follows:

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

Then after sorting, the results are obtained, including core words and keywords

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

Finally, through the VB tool, we get the final result. The same core word will be displayed in one column. Then the keywords in this column can be considered as words with the same part of speech, and can be used as the components of the same tag page.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

The fourth step is to collect content based on the keywords of the tab. It is recommended to select the keyword with the least number of characters in the same tab. The channels for collecting content can be Toutiao, major news websites, or information apps. For specific methods of collection, you can open the code in "Captured 100,000 pieces of data, analyzed 10,000 popular articles, and wrote content with 100,000 views".

The fifth step, after collecting the content, you can build a localized search engine, such as Huoduan search, xunsearch, etc., and then import the content into the local search engine. Here we take xunsearch as an example, create a new Linux system on the virtual machine, build the xunsearch system. For specific installation, please refer to "xunsearch installation steps". The final search engine is as shown in the figure below, then we can put our target keywords in the search engine search.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

Step 6. Searching in the virtual machine is very inefficient. In this case, you can use Python and the virtual machine IP as the URL. The specific code is as shown in the figure below. Then you can get the articles corresponding to the tag keywords and generate the corresponding tag pages.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

b. Part-time method: Staff members are assigned to post part-time recruitment information on forums, BBSs, and QQ groups of major universities, form part-time teams, assign relevant keywords to part-time staff, charge by article, and use the red rate as the standard for judging content quality. The lower the red rate, the higher the content quality from the perspective of search engines. The part-time method is more controllable in terms of content quality.

If the company has development capabilities, it is recommended to build an article review system and upload the required keywords to the system. Part-time staff can choose keywords independently and upload the content to the system after writing it. The system will pick up random content of the article and use the search engine to determine the popularity rate.

When the red rate reaches a certain value you set, it will be automatically published to the website and enter the settlement and payment stage. Otherwise, it will be rejected, which greatly saves labor costs.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+

2) Content Quality

After talking about the quantity of content, let’s take a look at how to build high-quality content. High-quality content needs to meet user needs. For example, for the keyword "Liu Yifei", we need to use the two tools "Baidu Index" and "Baidu Knows".

Open the demand map of Baidu Index, and you can roughly see that people who search for "Liu Yifei" may pay attention to Liu Yifei's Weibo, Liu Yifei's movies, Liu Yifei and Song Seung-heon, Liu Yifei's wedding photos, etc. Then you can write content based on these demand points

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

If you open Baidu Knows, you will find out what issues netizens are most concerned about Liu Yifei, and you can also write content based on these issues.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

3. Ranking

After ensuring the search demand coverage and the number of included items, the next step is to come to the ranking stage. Although the proportion of external links given by search engines has decreased, they still rely heavily on high-quality links. At present, there are fewer and fewer operable external link platforms, and many forums cannot carry links. Only a small number of platforms can carry links, such as Sina Blog and NetEase Blog. We look forward to your further exploration. In addition to posting external links yourself, you can also use the following methods:

1) Create internal links

2) Exchange friendly links, not limited to the homepage, but also list pages, content pages, etc. If your site is a large one, you can also exchange them according to various categories and cities (friendly links are exchanged and maintained on behalf of others).

3) Buy links. If you have sufficient funds, you might as well buy links.

4) Scan for loopholes and add black links (use with caution, it is illegal). Some people take advantage of loopholes in some open source CMS and use tools to scan the website backend and account passwords to add black links.

4. Click-through rate

Assuming that there is no click-faking, how to improve the click-through rate? Of course, Baidu's Thunder algorithm is also cracking down on click-faking behavior.

1) Title optimization. Generally, titles with words like "free" or "learn in XX days" can attract people's attention and increase click-through rate to a certain extent.

"SEO Training Academy" Urumqi SEO shares how to increase SEO daily traffic from 0 to 10,000+
SEO

2) The image should be both textual and graphic, and the image pixel should be above 800px*800px, which can effectively improve the image output rate.

3) For powerful brands, it is recommended to get an official website certification.

Extra

Spider Pool:
A spider pool uses multiple servers and site domain names, and uses regular content sites to support a large number of spiders. A large amount of content is provided every day for spiders to crawl. When certain links need to be included, these links are submitted to the server and entered into the spider pool, and a large number of spiders will quickly crawl these URLs.

At present, spider pools are still helpful for inclusion. If it is a site with millions of pages, you can consider using spider pools to increase the inclusion rate, but the cost of spider pools is not low.

Spider pool program: about 2000/year

258ip server: about 1000/month

Domain name: about 20/domain, starting from 500 domain names

This method of using large platforms to push a large number of long-tail keywords to Baidu for inclusion and ranking will greatly promote the inclusion of spiders, and of course you can also experience it on a monthly basis. At present, familiar friends know that Songsong Mall has added hundreds of domain name packages and the effect is good. Click to enter and view.

Station Group:
A site cluster usually consists of several to hundreds of websites. The simplest understanding of a site cluster is a group of websites. And these websites all belong to one person. Then these websites are called the site group of this webmaster. In the past, site clusters mostly used site cluster programs to generate sites in batches, and the effects of these site clusters were relatively poor.

If it is a traditional enterprise, and you are using keywords that are not very competitive, you can consider creating a refined site cluster, with one keyword corresponding to one website, one server for five domain names, and the domain names resolved to directory pages, which is equivalent to one background program having five websites.

If you have 4 servers, it is equivalent to having 20 websites. For a traditional enterprise, having 20 websites means a lot of room for operation. Exchanging friendly links and making internal links are very advantageous, and it is easier to rank keywords. To a certain extent, you can dominate the industry keywords of a small industry.