Importance of App Title in ASO Optimization

The title is the most important metadata for users, which is exactly the point made by Google Play director Jain.

Why should you read this article?

Does the title give you a glimpse of the basic concept?

The title is the most important metadata for users, which is exactly the point made by Google Play director Jain. The title is the first point of contact between you and the user, and it communicates the purpose. If the title is effective, then it will greatly increase the probability of visitors landing on your website, that is, the app landing page.

Only then will they read the app description, view screenshots and user reviews, and download and install the app. Therefore, the app title is an important element of your App Store Optimization ( ASO ). However, there are some misconceptions in the industry about how to better utilize app titles for ASO.

Wrong ASO Concept

Many ASO professionals decide to switch up their app titles to make them “better suited” for high ranking results. For example, try using titles containing different keywords, repeating them again and again.

This will not improve your search result ranking, it will only have a side effect.

Therefore, in this article, I will discuss the importance of your app title and the impact that frequent title changes can have on your users.

The oldest misconception - frequently changing titles to suit search rankings

I think we are all deeply influenced by Darwin's biological concept of survival of the fittest. The idea is to change the title frequently to gain advantage for niche special applications. This thinking ignores the way apps acquire users. When your app becomes somewhat famous, people will talk about it and mention its name.

Assuming your app is already popular, many clones will follow and try to take a piece of the pie. Now if you keep changing the title, how can people find the right app when they search?

Changing your title will affect the words people use to refer to your app. Know that these exact keywords are most likely to be linked to app store search results, so this behavior can actually hurt your chances of being found.

Choose and stick with a title

So the question is: How do you create a headline that sticks?

It's a stressful question, just like choosing a domain name and brand for your website: once you've invested money and effort into it, there's no turning back. So take the time to find the right title at the beginning.

Here are my suggestions:

Keep it short

Your title should only be 25-30 characters. The title will be shortened and most likely ignored. As the most important metadata in the App Store, how could you want the title to be shortened?

But what about the shortened part? It could be up to 80 characters long, so you can decide for yourself to use the remaining characters as secondary keywords.

Get creative

People search for apps in app stores by navigation or category.

×Navigational users search for your app using specific title keywords. For example, "Evernote," "Stick Hero," or something else they can easily recognize.

× Types Users search for apps by category and specific keywords. For example, "Office Applications" or other descriptions that define a broader type of application.

So you have to get creative and target both types of users at the same time!

Highlight uniqueness

If you want to stand out from the crowd of apps that keep popping up, make your title unique and memorable while keeping it simple.

Summary - Be key, not verbose

I’m sure you must have heard it many times before, don’t stuff your keywords with redundant words. As long as you don’t stuff your titles and descriptions with irrelevant or repetitive keywords, you’ll likely be able to escape the brutal eviction of the ranking algorithms.