Hair transplant industry - 5 recommendations for Tencent advertising

Currently, the age of hair loss is tending to be younger, and appearance consumption is becoming an important branch of consumption upgrading. The rise of the "appearance economy" coupled with the willingness and purchasing power of young people has also driven the rapid growth of this industry. Today, we will combine the hair transplant industry and the advertising capabilities of Tencent’s advertising platform to share with you the hair transplant industry’s advertising solutions on Tencent.

【Quick Reading Version】:

Five major bidding plans:

1. Crowd targeting; 2. Traffic selection; 3. Material suggestions; 4. Landing page suggestions; 5. Bid setting suggestions;

【text】:

New platforms, data, and links constitute new marketing opportunities for Tencent.

At present, there are two links in the hair transplant industry:

Link 1: Form submission

Through advertising content such as publishing hair transplant promotions, guide users to submit forms and then contact customers for follow-up consultation

Link 2: Online consultation

Potential customers with hair transplant needs can directly contact customer service staff online, quickly shortening the communication link.

Next, let’s talk about some suggestions for delivery:

1. Crowd Targeting

Reach users extensively in multiple dimensions and accumulate conversion data to improve model stability.

Following the rules of industries such as education and finance, advertising in new tracks requires sufficient data accumulation in the early stages to help the model more accurately find and locate high-conversion populations, and improve the triggering and conversion efficiency of high-quality populations.

At the same time, in order to achieve a balance between quantity and quality, it is also recommended to focus on the use of industry population packages that have been mined and population expansion packages that have been converted data.

2. Traffic Selection

The mainstream in the hair transplant industry is mainly XS and XQ delivery , and new traffic can be focused on in the future.

3. Material Suggestions

The surface creative combination framework, the hair transplant industry mainly uses real materials as the starting material for iterative delivery.

4. Landing Page Suggestions

It is recommended that the landing page be controlled within two screens, and a clear conversion button be set on each screen to increase CVR. The header image must express key information that attracts users, and the guidance of online consultation can be more flexible, such as the selection of relevant questions (symptoms, duration).

In addition, regardless of surface creativity or landing pages, the materials in the hair transplant industry are currently highly homogenized. We recommend more innovation and testing of materials.

The last step of the consultation link: the customer service 1V1 consultation experience page is crucial to improving the customer retention rate.

Basic experience dimensions: enriching the page design visuals, pushing the first greeting, avoiding frequent and inefficient interruptions to the conversation, and reducing user waiting time;

Professional experience dimension: reflects the authority and credibility of the institution, and provides supplementary endorsements when appropriate.

5. Bid Setting

Based on two different links (Form & Consultation) below are some suggestions for bidding.

At the same time, we can build multiple delivery plans and shut down or increase the volume according to different advertising effects.