Panjin SEO Training: Does optimizing website internal links really help keyword rankings?

In the process of optimizing website rankings, more and more companies are working hard for website keyword rankings. However, since many people know little about SEO optimization and do not have a systematic strategy for online promotion, it is naturally difficult for keyword rankings to occupy a good ranking on Baidu. There are many techniques for keyword ranking, among which internal link optimization is a relatively important optimization detail.

Does optimizing website internal links really help keyword rankings?

1. Speed ​​up the collection

When the webmaster correctly deploys and optimizes internal links for the website, the content pages within the website will begin to link to each other. This will help improve the efficiency of search engine crawling and indexing of the website. If the efficiency of crawling and indexing gradually improves, it is conceivable that the website content will be included faster, which will also be beneficial to the inclusion of the website. Of course, for a page to be included, it must first be able to be crawled by spiders, and the spider's crawling trajectory is along one link to another. If you want the spider to crawl these links better, you can create some external links to guide the spider to crawl, but when the external links have already introduced the spider into the website, then the website needs to have good internal links.

2. Optimize rankings

If you deploy good internal links on your website, you can improve the keyword ranking. Why? Because in front of search engines, a link represents a ticket. Many webmasters like to make external links because external links can allow other websites to vote for their own websites. The same is true for internal links. Internal links represent that each page within the website votes for each other. Supporting a specific page through a large and appropriate amount of internal links also helps to focus on the theme of the content page, while prompting search engines to identify which pages are the most important on the website, and finally promote the ranking of the page. Generally speaking, the internal link deployment of the homepage is the most powerful.

3. Improve keyword rankings

We can push the top ranked articles first, and then push the later ranked articles in a cycle. For example, we found that an article in the blog was ranked 10th when searched for a certain keyword. Then you can concentrate more links to this article in the newly published articles and push its ranking to the top three. At this time, you should be aware that sometimes there may be more than one article related to the topic discussed in your article. In this case, you should use search engines to determine the article that has a ranking advantage, and then concentrate on the advantageous internal links until this article is pushed to the top of the ranking. When this keyword is pushed to the first place, you should change the keyword and promote it again through internal links. For example, when the keyword "SEO" is ranked first, you should promote the keyword "search engine optimization". When the keyword "SEO" appears on the new article content page, you can say "search engine optimization" instead of "SEO".

4. Improve user experience

Internal links can quickly improve user experience, thereby indirectly increasing PV and traffic. Generally speaking, internal links to related articles, popular articles, latest articles, and random articles on the website can easily improve the user's access experience. For example, if you click on a product on the Amazon website, words such as "People who bought this product also bought other similar products" will appear on the page. Therefore, the more excellent internal links you deploy on your website, the greater the chance that your page will be clicked, and the increase in PV will also be obvious.

5. Improve Baidu's weight

Internal links can improve Baidu's weight, I agree very much, in fact, the reason is very simple and clear. In the above Ma Haixiang also mentioned that internal links can speed up the inclusion. Take the websites of small and medium-sized enterprises as an example. I deploy internal links in product knowledge channels and content pages, and then I use long-tail keywords to write titles and content. Pay attention to the degree of originality, and then let the search engine quickly include these contents. In the long run, the more pages with long-tail words are included, the higher the Baidu weight will be. After all, these long-tail words are searched by users. In addition, when Baidu judges the comprehensive score of a website, the website's good internal links account for a large proportion.

With the continuous adjustment of search engine algorithms, there are many details that we need to pay attention to when doing keyword optimization. Because there are many companies doing website promotion, if we cannot optimize the entire website in detail, in the long run, the website will have more and more criticisms, and naturally it will be difficult for the website to occupy a good position in the search engine rankings.