Information flow advertising | APP materials for tools, social networking, financial management, maternal and child care and other industries are exposed!

Friends often ask me why other people’s apps run well through the same channels , but their own apps either have no volume or are too costly! Let’s take a look today at what materials other people’s apps are investing in. How can we learn from this?

Material form: Video

Material Analysis:

The copy is concise and highlights the functions. "The functions are very useful" is close to life and is matched with functional videos to arouse users' interest.

Material form: Big Card

Material Analysis:

This version of the material is in the form of a large card. Although it is a bit click-deceptive, users are curious about what it is and want to click on it, so they are directed to the landing page . But after analysis, it is found that those who are interested in this copy are also people who are more concerned about travel and ticket booking.

Material form: Nine pictures and nine chains

Material Analysis:

The copy and materials are reasonably matched, one picture is matched with one link, and they are arranged for users to give people an overall beauty. The most outstanding feature is the combination of preferential policies and the use of red envelope incentives to attract consumers to click.

Material form: Big Card

Material Analysis:

The shocking text and accompanying pictures are used to deceive clicks, and the accompanying pictures are taken from real credit record files, which are more authentic and credible. The copy and materials are well combined.

Material form: Video

Material Analysis:

The video is mainly about making money part-time, emphasizing that it does not cost a penny, increasing downloads and usage.

Material form: Forward

Material Analysis:

Repost the materials that have performed well in the early stage, and then launch a new round of delivery. The copywriting materials are attractive and the account quality is also advantageous.

Material form: Big Card

Material Analysis:

Use endorsements to increase user trust. Pinsu uses screenshots of Moments to increase the sense of confirmation. In addition, the participation button used by Pinsu can be directly connected to the landing page, making it easier to collect information.

Material form: Big Card

Material Analysis:

Panda Live mainly broadcasts game live broadcasts , and makes the game live broadcast interface in the form of pixels. The pictures are realistic and attractive. The copy mentioned the nicknames of many popular game anchors, attracting the attention of game fans!

Material form: Nine Palaces

Material Analysis:

Through a simple product introduction, you can arouse users’ interest, and then conclude by saying that the APP can be purchased to complete the conversion . Combined with animated images, it perfectly shows the details and texture of the product.

Material form: Nine Palaces

Material Analysis:

Use familiar products and Chinese versions to attract fans, and add 9 pictures to show product details, all in one go.

Material form: Big Card

Material Analysis:

Copywriting - Use the herd mentality to attract customers' curiosity. The material uses large card pictures to show the strategy corresponding to the copywriting to satisfy customers' curiosity and further turn it into click desire.

Material form: Nine Palaces

Material Analysis:

The activity indicates that the item can be redeemed for free, and combines it with internal link page display to increase user clicks.

Material form: Nine Palaces

Material Analysis:

The copy is concise, highly instructive, and increases click-through rate.

Material form: Nine Palaces

Material Analysis:

The brand thermos cup giveaway has a unified overall style and warm text , which can easily impress users.

Material form: Big Card

Material Analysis:

The copy is presented in the form of personal experience and storytelling, which makes it more realistic and credible. The picture shows a handsome guy, which attracts attention.